{"id":2911,"date":"2020-08-14T13:23:20","date_gmt":"2020-08-14T11:23:20","guid":{"rendered":"https:\/\/www.marc-heiss.com\/webanalytics\/"},"modified":"2020-08-14T13:23:20","modified_gmt":"2020-08-14T11:23:20","slug":"webanalytics","status":"publish","type":"page","link":"https:\/\/www.marc-heiss.com\/en\/webanalytics\/","title":{"rendered":"Webanalytics"},"content":{"rendered":"\n\n\t<section class=\"section dark hide-for-small\" id=\"section_1477210249\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t<div class=\"video-overlay no-click fill visible\"><\/div>\n\t<video class=\"video-bg fill visible\" preload playsinline autoplay muted loop>\n\t\t<source src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/webanalytics-intro.m4v\" type=\"video\/mp4\">\t<\/video>\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-1710929416\">\n\n\n\t<div id=\"col-1523298274\" class=\"col medium-5 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h1><span style=\"font-size: 200%;\">The web analysis<\/span><\/h1>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1523298274 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-347591642\" class=\"col medium-7 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<blockquote>\n<p class=\"vc_custom_heading\">&#8220;Your data is the new gold. We show you how to use them correctly and create your personal web analytics &amp; tracking concept together with you&#8221; &#8211; Marc Heiss<\/p>\n<\/blockquote>\n<a href=\"https:\/\/www.marc-heiss.com\/kontakt\/\" class=\"button primary\" >\n\t\t<span>Free initial consultation<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"gap-1504295314\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1504295314 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-232742142\">\n\n\n\t<div id=\"col-784117192\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">8\/10<\/span><\/span><\/h2>\n<p>Companies are not using your data correctly.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-856386803\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4;\"><span style=\"font-size: 69.12px;\">1\/4<\/span><\/span><\/h2>\n<p>Companies make decisions based on gut feelings instead of data.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1309937465\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">23%<\/span><\/span><\/h2>\n<p>The company has an enterprise-wide Big Data strategy, he said. Are you one of them?<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1477210249 {\n  padding-top: 10px;\n  padding-bottom: 10px;\n  background-color: #273647;\n}\n#section_1477210249 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n@media (min-width:550px) {\n  #section_1477210249 {\n    padding-top: 50px;\n    padding-bottom: 50px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section dark show-for-small\" id=\"section_1401216451\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t<div class=\"video-overlay no-click fill visible\"><\/div>\n\t<video class=\"video-bg fill visible\" preload playsinline autoplay muted loop>\n\t\t<source src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/webanalytics-intro.m4v\" type=\"video\/mp4\">\t<\/video>\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-1211985593\">\n\n\n\t<div id=\"col-1582051698\" class=\"col medium-5 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h1><span style=\"font-size: 200%;\">Google Analytics &amp; Web Analytics<\/span><\/h1>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1582051698 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-579090657\" class=\"col medium-7 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<blockquote>\n<p class=\"vc_custom_heading\">&#8220;Your data is the new gold. We show you how to use them correctly and create your personal tracking &amp; web analytics concept together with you&#8221; &#8211; Marc Heiss<\/p>\n<\/blockquote>\n<a href=\"https:\/\/www.marc-heiss.com\/kontakt\/\" class=\"button primary\" >\n\t\t<span>Free initial consultation<\/span>\n\t<\/a>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1401216451 {\n  padding-top: 10px;\n  padding-bottom: 10px;\n  background-color: #273647;\n}\n#section_1401216451 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n@media (min-width:550px) {\n  #section_1401216451 {\n    padding-top: 50px;\n    padding-bottom: 50px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section dark show-for-small\" id=\"section_1766056148\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-1871316099\">\n\n\n\t<div id=\"col-1730409016\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">8\/10<\/span><\/span><\/h2>\n<p>Companies are not using your data correctly.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-219790381\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4;\"><span style=\"font-size: 69.12px;\">1\/4<\/span><\/span><\/h2>\n<p>Companies make decisions based on gut feelings instead of data.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1430602736\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">23%<\/span><\/span><\/h2>\n<p>The company has an enterprise-wide Big Data strategy, he said. Are you one of them?<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1766056148 {\n  padding-top: 10px;\n  padding-bottom: 10px;\n  background-color: #273647;\n}\n#section_1766056148 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n@media (min-width:550px) {\n  #section_1766056148 {\n    padding-top: 50px;\n    padding-bottom: 50px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\t<div id=\"gap-1725654912\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1725654912 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"container section-title-container\" ><h2 class=\"section-title section-title-center\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >We work with great companies<\/span><b aria-hidden=\"true\"><\/b><\/h2><\/div>\n\n<div class=\"slider-wrapper relative show-for-small\" id=\"slider-1911268714\" >\n    <div class=\"slider slider-nav-circle 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md-x lg-x y md-y lg-y\" id=\"image_1639937956\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"188\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/tuiat-neu.png\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1639937956 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-641293263\" class=\"col medium-2 small-6 large-2\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1044753942\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/oetztal_logo-300x300-1.jpg\" class=\"attachment-original size-original\" alt=\"\" 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class=\"attachment-original size-original\" alt=\"Westcam Gruppe Logo\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1896753549 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-410618519\" class=\"col medium-2 small-6 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1836854248\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1614\" height=\"419\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/plansee-logo.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/plansee-logo.jpg 1614w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/plansee-logo-600x156.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/plansee-logo-300x78.jpg 300w, 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>\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/mpreis_logo_rgb-300x300-1.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/mpreis_logo_rgb-300x300-1.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/mpreis_logo_rgb-300x300-1-100x100.jpg 100w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/mpreis_logo_rgb-300x300-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_394927192 {\n  width: 78%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-846345132\" class=\"col medium-2 small-6 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1396942086\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"136\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/logo-mci-300x136-1.png\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1396942086 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-846345132 > .col-inner {\n  padding: 20px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #col-846345132 > .col-inner {\n    padding: 25px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n     <\/div>\n\n     <div class=\"loading-spin dark large centered\"><\/div>\n\n\t<\/div>\n\n\n<div class=\"row hide-for-small\"  id=\"row-844760563\">\n\n\n\t<div id=\"col-222086709\" class=\"col medium-2 small-6 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1238108465\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" 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https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/oetztal_logo-300x300-1-100x100.jpg 100w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/oetztal_logo-300x300-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1126259011 {\n  width: 77%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-170679222\" class=\"col medium-2 small-6 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1698560115\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"188\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/westcam-kunde-300x188-1.png\" class=\"attachment-original size-original\" alt=\"Westcam Gruppe Logo\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1698560115 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1792019730\" class=\"col medium-2 small-6 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2021647697\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1614\" height=\"419\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/plansee-logo.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/plansee-logo.jpg 1614w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/plansee-logo-600x156.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/plansee-logo-300x78.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/plansee-logo-1024x266.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/plansee-logo-768x199.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/plansee-logo-1536x399.jpg 1536w\" sizes=\"(max-width: 1614px) 100vw, 1614px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2021647697 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1792019730 > .col-inner {\n  padding: 20px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #col-1792019730 > .col-inner {\n    padding: 40px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1597055710\" class=\"col medium-2 small-6 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2133217451\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/mpreis_logo_rgb-300x300-1.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/mpreis_logo_rgb-300x300-1.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/mpreis_logo_rgb-300x300-1-100x100.jpg 100w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/mpreis_logo_rgb-300x300-1-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2133217451 {\n  width: 78%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-160521276\" class=\"col medium-2 small-6 large-2\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_125003871\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"300\" height=\"136\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/07\/logo-mci-300x136-1.png\" class=\"attachment-original size-original\" alt=\"\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_125003871 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-160521276 > .col-inner {\n  padding: 20px 0px 0px 0px;\n}\n@media (min-width:550px) {\n  #col-160521276 > .col-inner {\n    padding: 25px 0px 0px 0px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-355136389\">\n\n\n\t<div id=\"col-1399944760\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<span><span><a href=\"https:\/\/www.marc-heiss.com\/en\/\">Startseite<\/a><\/span><\/span>\n<p>&nbsp;<\/p>\n<div class=\"row align-center\"  id=\"row-1631858007\">\n\n\n\t<div id=\"col-1628380945\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<h1 class=\"uppercase\"><span style=\"font-size: 115%;\">We support you with web analytics<\/span><\/h1>\n<p>Do you need support with web analytics? We help you to choose the right web analytics tool and create your personal <a href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/tracking-concept\/\">tracking concept<\/a> together with you.<\/p>\n<h2><strong>You are already a professional in web analytics?&nbsp;<\/strong><\/h2>\n<p><strong>No problem!<\/strong>  We provide you with food for thought and work with you to further develop your web analytics system. Gladly also in the area of tag management (Google Tag Manager, Tealium etc.)<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row align-center\"  id=\"row-865748389\">\n\n\n\t<div id=\"col-1937938668\" class=\"col medium-4 small-9 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<div class=\"icon-box featured-box icon-box-center text-center\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 60px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" >\n\t\t\t\t\t\t<img decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/list.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/list.png 128w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/list-100x100.png 100w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\n<h3 class=\"uppercase\">Tool selection<\/h3>\n<p>We help you choose the right tool for your web analytics.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1675371471\" class=\"col medium-4 small-9 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<div class=\"icon-box featured-box icon-box-center text-center\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 60px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"color:rgb(243, 193, 57);\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/share-1.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/share-1.png 128w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/share-1-100x100.png 100w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\n<h3 class=\"uppercase\">Tracking concept<\/h3>\n<p>We work with you to create the ideal tracking concept for your company.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2084947337\" class=\"col medium-4 small-9 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<div class=\"icon-box featured-box icon-box-center text-center\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 60px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"color:rgb(243, 193, 57);\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/share-2.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/share-2.png 128w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/share-2-100x100.png 100w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\n<h3 class=\"uppercase\">Tagging Solutions<\/h3>\n<p>As a professional in the field of tagging solutions (Google Tag Manager, Tealium), we are also happy to support you in the integration of any of the above tools.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-large steps-simple-headline\"  id=\"row-696577924\">\n\n\n\t<div id=\"col-1691909069\" class=\"col medium-8 small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>What is the web analytics?<\/h2>\n<p>Web analytics, or web controlling, is concerned with analyzing the data your company collects. One resorts here to tools such as Google Analytics, which is one of many tools on the market. The goal of web analytics is to create KPIs (Key Performance Indicators) that are important for the company. From this, strategies can then be developed to achieve the company&#8217;s goals.&nbsp;<\/p>\n<p><strong>Abstract<\/strong>: Web analytics deals with analyzing your business data and deriving relevant strategies &amp; metrics to improve the performance of your business.<\/p>\n<h2>Why do you need web analytics?<\/h2>\n<p>The first step after you have created your website should be to define the goals of your website.<\/p>\n<p><strong>That&#8217;s where web analytics comes in.  <\/strong>The goals of your website vary greatly depending on the goal of your business. Companies without an e-commerce function typically have certain lead targets in the background. This means requests which are generated via the website.<\/p>\n<p>To make these goals measurable now, you need a web analytics tool like <a href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics\/\">Google Analytics<\/a>, <a href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics-4\/\">Google Analytics 4<\/a> or similar. Once you have installed the tool accordingly, you need to make the defined goals measurable in it.<\/p>\n<p>In principle, this is an important to-do for every webmaster. After all, I want to know who my visitors are and what brought them to my website. For e-commerce, this is even more essential, as my revenue drivers and influences on them can be read directly from the web analytics data available.<\/p>\n<p>With the information you have now gained, you can answer relevant questions for yourself and your online marketing campaigns:<\/p>\n<ul>\n<li>Am I reaching the right target group?<\/li>\n<li>Are my marketing measures achieving the desired effect? (target achievement)<\/li>\n<li>What can I improve? (web analytics)<\/li>\n<\/ul>\n<h2>10 steps to successful web analytics<\/h2>\n<div class=\"row row-collapse\"  id=\"row-1621871968\">\n\n\n\t<div id=\"col-2129368267\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>01<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1843044010\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Visit the website to be analyzed and evaluate your user-experience, possible errors and areas for improvement.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse\"  id=\"row-1081265856\">\n\n\n\t<div id=\"col-1651255310\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>02<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-805443588\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Check if the actions you have taken are having an effect by looking at the different traffic sources.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-1655522575\">\n\n\n\t<div id=\"col-1256060198\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>03<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-756268390\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Do your visitors find your site interesting? (bounce rate, session duration, ratio of new to returning visitors).<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-458853759\">\n\n\n\t<div id=\"col-1719888163\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>04<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-336925495\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Check if landing pages are unreachable. What are your strongest landing pages?<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-426757650\">\n\n\n\t<div id=\"col-1207398556\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>05<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1337804219\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>What are your top-selling sites?<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-1368933984\">\n\n\n\t<div id=\"col-1216056077\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>06<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1399458717\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Which search terms are relevant for you? Check where you need to catch up.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-1881498240\">\n\n\n\t<div id=\"col-399934991\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>07<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1361593701\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Define goals for your site.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-1332984608\">\n\n\n\t<div id=\"col-889742935\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>08<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1278260140\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>How does&nbsp;develop the conversion rate? Where can I improve?<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-864659652\">\n\n\n\t<div id=\"col-1632700300\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>09<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1318013154\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Look at your sales funnel. Where can this be optimized?<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-367472094\">\n\n\n\t<div id=\"col-1694868669\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>10<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-9428092\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Is there data and information that I am overlooking?<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-1746968172\">\n\n\n\t<div id=\"col-1566933155\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>What do I do after my goals have been defined?<\/h2>\n<p>Once you have defined the goals for your web analytics, you should take care of your <a href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/tracking-concept\/\">tracking concept<\/a>.<\/p>\n<p>This means you think about how to make the goals visible or measurable in Google Analytics. A tag management system such as <a href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-tag-manager\/\">Google Tag Manager<\/a> is also particularly suitable for this purpose.<\/p>\n<blockquote>\n<p>This step is essential because the accuracy of your data determines the performance of your online marketing activities.<\/p>\n<\/blockquote>\n<h2>What can I measure?<\/h2>\n<p>There are almost no limits here. Everything that your site users do on your site in terms of actions is, in theory, measurable for you.<\/p>\n<h4>Here is a list of some metrics and their meaning in Google Analytics:<\/h4>\n<p><b>New users &#8211; <\/b>number of first-time users within the selected period.<\/p>\n<p><b>Goals &#8211; <\/b>You can use goals to measure how often users perform or complete certain actions on your website.<\/p>\n<p><b>Conversions<\/b><b> &#8211; <\/b>The total number of sales completed (target, e-commerce).<\/p>\n<p><b>Campaigns &#8211; <\/b>allow you to add parameters to each URL of your website to get more information about the user source, etc.<\/p>\n<p><b>Acquisition &#8211; <\/b>overview of the different sources of visitors.<\/p>\n<p><b>Bounce rate: <\/b>The percentage of visits to a single page without interacting with the page. One session with jump has a duration of 0&nbsp;seconds<\/p>\n<p><b>Source\/medium: <\/b>The source combinations from which accesses were forwarded. Includes sources and media identified via utm_source and utm_medium tags<\/p>\n<p><b>Users: <\/b>users who have started at least one session during the time period<\/p>\n<p><b>Page views &#8211; <\/b>page views refers to the total number of pages displayed. Repeated views of a single page are counted.<\/p>\n<p><b>Destination page: <\/b>The pages through which visitors arrived at your website<\/p>\n<p><b>Conversion rate<\/b><b>: <\/b>This is the percentage of sessions that resulted in a conversion.<\/p>\n<p><b>Pages\/Session: <\/b>&#8220;Pages\/Session&#8221; (average page depth) is the average number of pages viewed per session. Repeated accesses to a page are counted.<\/p>\n<p><b>Session length: <\/b>The average length of a session.<\/p>\n<h2>More questions &amp; answers about web analytics<\/h2>\n<div class=\"accordion\">\n\n\t<div id=\"accordion-4050274119\" class=\"accordion-item\">\n\t\t<a id=\"accordion-4050274119-label\" class=\"accordion-title plain active\" href=\"#accordion-item-what-software-can-i-use-for-web-analytics?\" aria-expanded=\"true\" aria-controls=\"accordion-4050274119-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>What software can I use for web analytics?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-4050274119-content\" class=\"accordion-inner\" style=\"display: block;\" aria-labelledby=\"accordion-4050274119-label\">\n\t\t\t\n\n<p>The default software is Google Analytics. To get you started, I would recommend these. Of course there are also alternatives like Sitecatalyst from Adobe or Piwik and many more, which of course can run in parallel.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3332244838\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3332244838-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-google-analytics?\" aria-expanded=\"false\" aria-controls=\"accordion-3332244838-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>What is Google Analytics?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3332244838-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3332244838-label\">\n\t\t\t\n\n<p>It is a free web analytics service that provides statistics and basic analytics tools for search engine optimization (SEO) and marketing purposes.<\/p>\n<p>The service is available to anyone with a Google account.<\/p>\n<p>Features include:<\/p>\n<ul>\n<li>Data visualization tools<\/li>\n<li>Segmentation for the analysis of subgroups<\/li>\n<li>Custom reports<\/li>\n<li>Email-based sharing and communication<\/li>\n<li>Integration with other Google products such as AdWords, Search Console<\/li>\n<\/ul>\n<p>Here you can find more information about <a href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics\/\">Google Analytics<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n  <div class=\"banner has-hover\" id=\"banner-1718590368\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-461365670\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text box-shadow-3\">\n              \n              <div class=\"text-inner text-left\">\n                  \n\n<blockquote>\n<p>You want to get <strong>started in<\/strong> online marketing <strong>?<\/strong> Then contact us right away or book a <strong>non-binding initial consultation<\/strong>.<\/p>\n<\/blockquote>\n<a href=\"https:\/\/www.marc-heiss.com\/kontakt\/\" class=\"button primary is-outline\" >\n\t\t<span>Request a spot<\/span>\n\t<\/a>\n\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-461365670 .text-box-content {\n  background-color: rgb(255, 255, 255);\n  font-size: 100%;\n}\n#text-box-461365670 .text-inner {\n  padding: 30px 30px 30px 30px;\n}\n#text-box-461365670 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #text-box-461365670 {\n    width: 91%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1718590368 {\n  padding-top: 256px;\n  background-color: rgb(255, 255, 255);\n}\n@media (min-width:550px) {\n  #banner-1718590368 {\n    padding-top: 254px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Also interesting for you<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<div class=\"row row-small\"  id=\"row-1246554531\">\n\n\n\t<div id=\"col-839938342\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1586542042\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-854719133\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-tag-manager\/\"><strong>What is Google Tag Manager?<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-854719133 {\n  width: 60%;\n}\n#text-box-854719133 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1586542042 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2095972804\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1920012574\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-818883738\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics\/\"><strong>Google analytics<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-818883738 {\n  width: 60%;\n}\n#text-box-818883738 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1920012574 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1412491186\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1116897268\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/tracking-konzept\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1414831042\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/tracking-concept\/\"><strong>Tracking&nbsp; Concept<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1414831042 {\n  width: 60%;\n}\n#text-box-1414831042 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1116897268 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-small\"  id=\"row-685624576\">\n\n\n\t<div id=\"col-898875311\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1216134789\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/utm-paramter\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-237082933\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/utm-paramter\/\"><strong>UTM parameters tracking<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-237082933 {\n  width: 60%;\n}\n#text-box-237082933 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1216134789 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2110537483\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1614530213\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-521242104\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics-4\/\"><strong>Google Analytics 4&nbsp;<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-521242104 {\n  width: 60%;\n}\n#text-box-521242104 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1614530213 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-721341077\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-360051652\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-consent-mode\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1932740497\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-consent-mode\/\"><strong>Google Consent Mode<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1932740497 {\n  width: 60%;\n}\n#text-box-1932740497 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-360051652 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-2911","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is web analytics? | We are your web analytics partner!<\/title>\n<meta name=\"description\" content=\"Web analytics is used to monitor the success of your online marketing activities. Here are the 10 steps to web analytics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is web analytics? | We are your web analytics partner!\" \/>\n<meta property=\"og:description\" content=\"Web analytics is used to monitor the success of your online marketing activities. 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