{"id":2912,"date":"2020-10-02T14:28:16","date_gmt":"2020-10-02T12:28:16","guid":{"rendered":"https:\/\/www.marc-heiss.com\/webanalytics\/tracking-concept\/"},"modified":"2023-02-24T18:32:35","modified_gmt":"2023-02-24T17:32:35","slug":"tracking-concept","status":"publish","type":"page","link":"https:\/\/www.marc-heiss.com\/en\/webanalytics\/tracking-concept\/","title":{"rendered":"Tracking concept"},"content":{"rendered":"\n\n\t<section class=\"section dark hide-for-small\" id=\"section_1211366333\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t<div class=\"video-overlay no-click fill visible\"><\/div>\n\t<video class=\"video-bg fill visible\" preload playsinline autoplay muted loop>\n\t\t<source src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/webanalytics-intro.m4v\" type=\"video\/mp4\">\t<\/video>\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-1909419716\">\n\n\n\t<div id=\"col-782926137\" class=\"col medium-5 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h1><span style=\"font-size: 200%;\">The tracking concept<\/span><\/h1>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-782926137 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-154122384\" class=\"col medium-7 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<blockquote>\n<p class=\"vc_custom_heading\">&#8220;Without a well thought-out tracking concept, you will significantly reduce your chances of success online. We are happy to help you with this&#8221; &#8211; Marc Heiss<\/p>\n<\/blockquote>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"gap-913958722\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-913958722 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-977739647\">\n\n\n\t<div id=\"col-1870890302\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">8\/10<\/span><\/span><\/h2>\n<p>Companies are not using your data correctly.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-602904703\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4;\"><span style=\"font-size: 69.12px;\">1\/4<\/span><\/span><\/h2>\n<p>Companies make decisions based on gut feelings instead of data.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1269692895\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">23%<\/span><\/span><\/h2>\n<p>The company has an enterprise-wide Big Data strategy, he said. Are you one of them?<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1211366333 {\n  padding-top: 10px;\n  padding-bottom: 10px;\n  background-color: #273647;\n}\n#section_1211366333 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n@media (min-width:550px) {\n  #section_1211366333 {\n    padding-top: 50px;\n    padding-bottom: 50px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section dark show-for-small\" id=\"section_202611475\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t<div class=\"video-overlay no-click fill visible\"><\/div>\n\t<video class=\"video-bg fill visible\" preload playsinline autoplay muted loop>\n\t\t<source src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/webanalytics-intro.m4v\" type=\"video\/mp4\">\t<\/video>\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-1821589812\">\n\n\n\t<div id=\"col-1043970222\" class=\"col medium-5 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h1><span style=\"font-size: 200%;\">Google Analytics &amp; Web Analytics<\/span><\/h1>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1043970222 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-1663147163\" class=\"col medium-7 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<blockquote>\n<p class=\"vc_custom_heading\">&#8220;Your data is the new gold. We show you how to use them correctly and create your personal tracking &amp; web analytics concept together with you&#8221; &#8211; Marc Heiss<\/p>\n<\/blockquote>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_202611475 {\n  padding-top: 10px;\n  padding-bottom: 10px;\n  background-color: #273647;\n}\n#section_202611475 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n@media (min-width:550px) {\n  #section_202611475 {\n    padding-top: 50px;\n    padding-bottom: 50px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section dark show-for-small\" id=\"section_160480719\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-232664238\">\n\n\n\t<div id=\"col-1784847453\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">8\/10<\/span><\/span><\/h2>\n<p>Companies are not using your data correctly.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-222374934\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4;\"><span style=\"font-size: 69.12px;\">1\/4<\/span><\/span><\/h2>\n<p>Companies make decisions based on gut feelings instead of data.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1837382275\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">23%<\/span><\/span><\/h2>\n<p>The company has an enterprise-wide Big Data strategy, he said. Are you one of them?<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_160480719 {\n  padding-top: 10px;\n  padding-bottom: 10px;\n  background-color: #273647;\n}\n#section_160480719 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n@media (min-width:550px) {\n  #section_160480719 {\n    padding-top: 50px;\n    padding-bottom: 50px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row\"  id=\"row-531410674\">\n\n\n\t<div id=\"col-1568909775\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<span><span><a href=\"https:\/\/www.marc-heiss.com\/en\/\">Startseite<\/a><\/span><\/span>\n<p>&nbsp;<\/p>\n<div class=\"row align-center\"  id=\"row-78840402\">\n\n\n\t<div id=\"col-745795593\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n<h1 class=\"uppercase\"><span style=\"font-size: 115%;\">We support you in the creation of your tracking concept<\/span><\/h1>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row align-center\"  id=\"row-781037428\">\n\n\n\t<div id=\"col-1466673322\" class=\"col medium-4 small-9 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<div class=\"icon-box featured-box icon-box-center text-center\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 60px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" >\n\t\t\t\t\t\t<img decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/list.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/list.png 128w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/list-100x100.png 100w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\n<h3 class=\"uppercase\">Target definition<\/h3>\n<p>Defining your key objectives &amp; KPIs for maximum success.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-989649210\" class=\"col medium-4 small-9 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<div class=\"icon-box featured-box icon-box-center text-center\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 60px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"color:rgb(243, 193, 57);\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/share-1.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/share-1.png 128w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/share-1-100x100.png 100w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\n<h3 class=\"uppercase\">Tracking concept<\/h3>\n<p>We work with you to create the ideal tracking concept for your company.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2142953178\" class=\"col medium-4 small-9 large-4\"  >\n\t\t\t\t<div class=\"col-inner text-center\"  >\n\t\t\t\n\t\t\t\n\n\n\t\t<div class=\"icon-box featured-box icon-box-center text-center\"  >\n\t\t\t\t\t<div class=\"icon-box-img\" style=\"width: 60px\">\n\t\t\t\t<div class=\"icon\">\n\t\t\t\t\t<div class=\"icon-inner\" style=\"color:rgb(243, 193, 57);\">\n\t\t\t\t\t\t<img decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/diamond-2.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/diamond-2.png 128w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/09\/diamond-2-100x100.png 100w\" sizes=\"(max-width: 128px) 100vw, 128px\" \/>\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t<div class=\"icon-box-text last-reset\">\n\t\t\t\t\t\t\t\t\t\n\n<h3 class=\"uppercase\">TRansparency<\/h3>\n<p>The completeness of your tracking concept is essential for long-term success on the Internet.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"accordion\">\n\n\t<div id=\"accordion-1025838108\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1025838108-label\" class=\"accordion-title plain active\" href=\"#accordion-item-what-is-a-tracking-concept?\" aria-expanded=\"true\" aria-controls=\"accordion-1025838108-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>What is a tracking concept?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1025838108-content\" class=\"accordion-inner\" style=\"display: block;\" aria-labelledby=\"accordion-1025838108-label\">\n\t\t\t\n\n<p>A tracking concept is a concept where every touchpoint of a customer \/ prospect is thought through.<\/p>\n<p>Based on these findings, we try to make all contact opportunities of this customer measurable.&nbsp;<\/p>\n<p>This means that every call, every email and, of course, any other data important to your business must be made transparently measurable. This step is essential and brings us closer to <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/\">web analytics<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2022457468\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2022457468-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-are-the-requirements?\" aria-expanded=\"false\" aria-controls=\"accordion-2022457468-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>What are the requirements?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2022457468-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2022457468-label\">\n\t\t\t\n\n<p>You need a web analytics tool, such as Google Analytics. It is also important that you have the possibility to collect data on all advertising channels and areas where you come into contact with a potential buyer.<\/p>\n<blockquote>\n<p>Basic rule: For every euro, every minute you spend on acquiring new customers, you have to think about how to make this effort measurable. This step is essential and indispensable for <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/\">successful web analytics<\/a>.<\/p>\n<\/blockquote>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-170809002\" class=\"accordion-item\">\n\t\t<a id=\"accordion-170809002-label\" class=\"accordion-title plain\" href=\"#accordion-item-why-do-i-need-a-tracking-concept?\" aria-expanded=\"false\" aria-controls=\"accordion-170809002-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Why do I need a tracking concept?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-170809002-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-170809002-label\">\n\t\t\t\n\n<p>Only with a sound tracking concept are you able to get to know your customers \/ prospects properly. Also, the targeted collection of data is an important step to be able to optimize your <a href=\"https:\/\/www.marc-heiss.com\/\">performance marketing campaigns<\/a> accordingly.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t<section class=\"section\" id=\"section_2008666914\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-large steps-simple-headline\"  id=\"row-374095254\">\n\n\n\t<div id=\"col-644776358\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>5 steps to a successful tracking concept<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-221118128\" class=\"col hide-for-medium medium-1 small-12 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1456668658\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1456668658 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1710753061\" class=\"col medium-8 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"row row-collapse\"  id=\"row-1837085635\">\n\n\n\t<div id=\"col-1845191660\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>01<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-466134149\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Identify the key touchpoints of your customers \/ prospects.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse\"  id=\"row-1189313306\">\n\n\n\t<div id=\"col-1264533406\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>02<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1443054745\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Consider whether you are already collecting data at each touchpoint, and if not, how you will manage to do so.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-656611382\">\n\n\n\t<div id=\"col-1031182632\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>03<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-767259040\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Now that you have an overview of all the important touchpoints, you need to think about what adds value to your company at these points.<\/p>\n<blockquote>\n<p>Can the prospect call you, email you, or otherwise contact you? These actions must be made measurable.<\/p>\n<\/blockquote>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-361139214\">\n\n\n\t<div id=\"col-1100812673\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>04<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-663264440\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>Now you need to integrate these actions into the web analytics tool you trust. <strong>My recommendation:<\/strong> Google Analytics &amp; Google Tag Manager.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n<div class=\"row row-collapse align-middle\"  id=\"row-1050282420\">\n\n\n\t<div id=\"col-478651750\" class=\"col medium-1 small-2 large-1\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>05<\/h2>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1894447221\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>If the data now accumulates correctly, the <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/\">web analysis<\/a> begins. Now you need to analyze &amp; optimize.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"is-divider divider clearfix\" style=\"margin-top:10px;margin-bottom:10px;max-width:100%;height:1px;\"><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2008666914 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n@media (min-width:550px) {\n  #section_2008666914 {\n    padding-top: 0px;\n    padding-bottom: 0px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n  <div class=\"banner has-hover\" id=\"banner-1473203510\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-1868732023\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text box-shadow-3\">\n              \n              <div class=\"text-inner text-left\">\n                  \n\n<blockquote>\n<p>You want to get <strong>started in<\/strong> online marketing <strong>?<\/strong> Then contact us right away or book a <strong>non-binding initial consultation<\/strong>.<\/p>\n<\/blockquote>\n<a href=\"https:\/\/www.marc-heiss.com\/kontakt\/\" class=\"button primary is-outline\" >\n\t\t<span>Request a spot<\/span>\n\t<\/a>\n\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1868732023 .text-box-content {\n  background-color: rgb(255, 255, 255);\n  font-size: 100%;\n}\n#text-box-1868732023 .text-inner {\n  padding: 30px 30px 30px 30px;\n}\n#text-box-1868732023 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #text-box-1868732023 {\n    width: 91%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1473203510 {\n  padding-top: 256px;\n  background-color: rgb(255, 255, 255);\n}\n@media (min-width:550px) {\n  #banner-1473203510 {\n    padding-top: 254px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Also interesting for them<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<div class=\"row row-small\"  id=\"row-1279948155\">\n\n\n\t<div id=\"col-75063070\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-505834590\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-73740415\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\"><strong>Google Tag Manager<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-73740415 {\n  width: 60%;\n}\n#text-box-73740415 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-505834590 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-642937356\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-2032957408\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/google-tag-manager-analytics\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1186348957\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/google-tag-manager-analytics\/\"><strong>Google Tag Manager &amp; Analytics<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1186348957 {\n  width: 60%;\n}\n#text-box-1186348957 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2032957408 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1235984540\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-528760494\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-989086645\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics\/\"><strong>Google Analytics<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-989086645 {\n  width: 60%;\n}\n#text-box-989086645 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-528760494 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2117,"parent":2911,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-2912","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a tracking concept? | We create your tracking concept<\/title>\n<meta name=\"description\" content=\"Without a well thought-out tracking concept, you will significantly reduce your chances of success on the Internet. Learn more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/tracking-concept\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a tracking concept? | We create your tracking concept\" \/>\n<meta property=\"og:description\" content=\"Without a well thought-out tracking concept, you will significantly reduce your chances of success on the Internet. Learn more here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/tracking-concept\/\" \/>\n<meta property=\"og:site_name\" content=\"Marc Heiss Digital GmbH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marcheiss.digital\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T17:32:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/analytics-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1001\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is a tracking concept? | We create your tracking concept","description":"Without a well thought-out tracking concept, you will significantly reduce your chances of success on the Internet. 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