{"id":2917,"date":"2022-05-07T19:21:46","date_gmt":"2022-05-07T17:21:46","guid":{"rendered":"https:\/\/www.marc-heiss.com\/webanalytics\/matomo-analytics\/"},"modified":"2022-05-07T19:21:46","modified_gmt":"2022-05-07T17:21:46","slug":"matomo-analytics","status":"publish","type":"page","link":"https:\/\/www.marc-heiss.com\/en\/webanalytics\/matomo-analytics\/","title":{"rendered":"Matomo Analytics"},"content":{"rendered":"\n<div class=\"row\"  id=\"row-120340272\">\n\n\n\t<div id=\"col-719054966\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<span><span><a href=\"https:\/\/www.marc-heiss.com\/en\/\">Startseite<\/a><\/span><\/span>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-2003042175\">\n\n\n\t<div id=\"col-886635725\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h1>What is Matomo Analytics?<\/h1>\n<div>\n<p>Matomo Analytics is an alternative to <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics\/\">Google Analytics<\/a>. Due to the current legal rulings in Europe, companies are increasingly asking themselves whether the time has come to switch to Matomo Analytics. The timing is not bad, as Google is also just mandating the switch to <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\">Google Analytics 4<\/a>.<\/p>\n<p><strong>Why switch to Matomo?<\/strong><\/p>\n<p>Among the most important reasons<\/p>\n<ul>\n<li>Open Source Software.<\/li>\n<li>100% accurate data, as there is no data sampling.<\/li>\n<li><strong>Complete import of Google Analytics including historical data.<\/strong><\/li>\n<li>Server locations in Europe. Important point for the DSGVO topics \ud83d\ude42<\/li>\n<\/ul>\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t<section class=\"section\" id=\"section_1398054680\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row row-full-width\"  id=\"row-1864719643\">\n\n\n\t<div id=\"col-461102723\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><strong>An introduction to Matomo Analytics<\/strong><\/p>\n<p>If you are thinking of changing your analytics program, I would recommend Matomo Analytics. Especially if your company operates for the European market. (GDPR)<\/p>\n<p>In this article I&#8217;ll introduce you to all the important features and a short installation guide.<\/p>\n<p><strong>Share article!<\/strong><\/p>\n<div class=\"social-icons share-icons share-row relative full-width text-left icon-style-fill\" style=\"font-size:88%\"><a href=\"whatsapp:\/\/send?text=Matomo%20Analytics - https:\/\/www.marc-heiss.com\/en\/webanalytics\/matomo-analytics\/\" data-action=\"share\/whatsapp\/share\" class=\"icon primary button circle tooltip whatsapp show-for-medium\" title=\"Share on WhatsApp\" aria-label=\"Share on WhatsApp\"><i class=\"icon-whatsapp\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.marc-heiss.com\/en\/webanalytics\/matomo-analytics\/\" data-label=\"Facebook\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip facebook\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\"><i class=\"icon-facebook\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/twitter.com\/share?url=https:\/\/www.marc-heiss.com\/en\/webanalytics\/matomo-analytics\/\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip twitter\" title=\"Share on Twitter\" aria-label=\"Share on Twitter\" rel=\"noopener nofollow\"><i class=\"icon-twitter\" aria-hidden=\"true\"><\/i><\/a><a href=\"mailto:?subject=Matomo%20Analytics&body=Check%20this%20out%3A%20https%3A%2F%2Fwww.marc-heiss.com%2Fen%2Fwebanalytics%2Fmatomo-analytics%2F\" class=\"icon primary button circle tooltip email\" title=\"Email to a Friend\" aria-label=\"Email to a Friend\" rel=\"nofollow\"><i class=\"icon-envelop\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/pinterest.com\/pin\/create\/button?url=https:\/\/www.marc-heiss.com\/en\/webanalytics\/matomo-analytics\/&media&description=Matomo%20Analytics\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip pinterest\" title=\"Pin on Pinterest\" aria-label=\"Pin on Pinterest\" rel=\"noopener nofollow\"><i class=\"icon-pinterest\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.marc-heiss.com\/en\/webanalytics\/matomo-analytics\/&title=Matomo%20Analytics\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip linkedin\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\"><i class=\"icon-linkedin\" aria-hidden=\"true\"><\/i><\/a><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1788835790\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:100%;width:61%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"719\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135.png\" class=\"attachment- size-\" alt=\"Marc Heiss\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135.png 900w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-600x479.png 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-300x240.png 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-768x614.png 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-150x120.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<p style=\"text-align: left;\"><strong>Author<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/marc-heiss-70194384\/\">Marc Heiss<\/a><br><strong>Position<\/strong>: Management<br><strong>Updated<\/strong>: 07.05.2022<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1398054680 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row row-small\"  id=\"row-757287025\">\n\n\n\t<div id=\"col-808894082\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"ux-menu stack stack-col justify-start ux-menu--divider-solid\">\n\t\t\n\n\t<div class=\"ux-menu-title flex\">\n\t\tTable of contents\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-popular\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#installation\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-down\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tHow do I install Matomo Analytics?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#features\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-down\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tWhat are the most important features?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#import\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-down\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tGoogle Analytics Import\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-popular\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#sampling\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-down\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tNo data sampling\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#dsgvo\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-down\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tDSGVO Compliant\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-1987212547\">\n\n\n\t<div id=\"col-102454783\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-715090056\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-715090056 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #installation\" data-bullet=\"false\" data-link=\"#installation\" data-title=\"#installation\"><a name=\"installation\"><\/a><\/span>\n\n<h2>How do I install Matomo Analytics?<\/h2>\n<p>To start, you have to choose between the two options:<\/p>\n<ul>\n<li>Matomo on Premise -&gt; You install Matomo on your own server.<\/li>\n<li>Cloud service -&gt; Matomo runs on a cloud server in Europe.<\/li>\n<\/ul>\n<p>I would recommend you to use the cloud service, as it is much easier and faster to set up and you can benefit from all the tools that Matomo provides.<\/p>\n<span class=\"scroll-to\" data-label=\"Scroll to: #features\" data-bullet=\"false\" data-link=\"#features\" data-title=\"#installation\"><a name=\"features\"><\/a><\/span>\n\n<h2>What are the most important features?<\/h2>\n<ul>\n<li>Nutzernalaysen<\/li>\n<li>E-commerce tracking<\/li>\n<li>Target projects and funnels<\/li>\n<li>Custom Reporting<\/li>\n<li>Heatmaps &amp; User Recordings -&gt; very similar to Hotjar<\/li>\n<li><strong>Data import from Google Analytics<\/strong><\/li>\n<li>No data sampling<\/li>\n<li>Matomo Tag Manager -&gt; counterpart to <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\">Google Tag Manager<\/a><\/li>\n<\/ul>\n<span class=\"scroll-to\" data-label=\"Scroll to: #import\" data-bullet=\"false\" data-link=\"#import\" data-title=\"#installation\"><a name=\"import\"><\/a><\/span>\n\n<h3>Google Analytics import function:<\/h3>\n<p>The Google Analytics Importer plugin imports Google Analytics reports into a Matomo instance. When you run an import, your Google Analytics (GA) property is automatically created as a site in Matomo (as well as your goals and custom dimensions) and all historical reports in GA are imported so you have all your web analytics data available in Matomo as well.<\/p>\n<p>Here you can find the official article about the <a href=\"https:\/\/matomo.org\/faq\/general\/set-up-google-analytics-import\/\" rel=\"nofollow\">Google Analytics import to Matomo<\/a>.<\/p>\n<span class=\"scroll-to\" data-label=\"Scroll to: #sampling\" data-bullet=\"false\" data-link=\"#sampling\" data-title=\"#installation\"><a name=\"sampling\"><\/a><\/span>\n\n<h3>Data sampling in comparison:<\/h3>\n<p>If you use Google Analytics (GA), you could be making important business decisions based on inaccurate reports. This is because GA implements a so-called data sampling once you have reached a certain amount of data.  <strong>So what you see in a GA report is more of an estimate than the full picture. (You can recognize this by an orange flag in the upper left area of the report).<\/strong><\/p>\n<p>This is where Matomo comes in, as it always displays 100% of the data in your reports. To summarize, here&#8217;s the bottom line: <strong>To make confident, data-driven decisions, you need the actual data.<\/strong><\/p>\n<span class=\"scroll-to\" data-label=\"Scroll to: #dsgvo\" data-bullet=\"false\" data-link=\"#dsgvo\" data-title=\"#installation\"><a name=\"dsgvo\"><\/a><\/span>\n\n<h3>DSGVO Compliant:<\/h3>\n<ul>\n<li>Data anonymization<\/li>\n<li>GDPR Manager<\/li>\n<li>Users can disable any tracking<\/li>\n<li>First-party cookies<\/li>\n<li>Persons can view the collected data<\/li>\n<li>Possibility to delete visitor data upon request<\/li>\n<li>The data is not used for other purposes (compared to Google Analytics)<\/li>\n<li>IP anonymization<\/li>\n<li>Data is stored in the EU (Matomo Cloud) or in a country of your choice (Matomo On-Premise)<\/li>\n<\/ul>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n  <div class=\"banner has-hover\" id=\"banner-282502686\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-586527507\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text box-shadow-3\">\n              \n              <div class=\"text-inner text-left\">\n                  \n\n<blockquote>\n<p>You want to get <strong>started in<\/strong> online marketing <strong>?<\/strong> Then contact us right away or book a <strong>non-binding initial consultation<\/strong>.<\/p>\n<\/blockquote>\n<a href=\"https:\/\/www.marc-heiss.com\/kontakt\/\" class=\"button primary is-outline\" >\n\t\t<span>Request a spot<\/span>\n\t<\/a>\n\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-586527507 .text-box-content {\n  background-color: rgb(255, 255, 255);\n  font-size: 100%;\n}\n#text-box-586527507 .text-inner {\n  padding: 30px 30px 30px 30px;\n}\n#text-box-586527507 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #text-box-586527507 {\n    width: 91%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-282502686 {\n  padding-top: 256px;\n  background-color: rgb(255, 255, 255);\n}\n@media (min-width:550px) {\n  #banner-282502686 {\n    padding-top: 254px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #inhalte\" data-bullet=\"false\" data-link=\"#inhalte\" data-title=\"CONTENTS\"><a name=\"inhalte\"><\/a><\/span>\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Also interesting for you<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<div class=\"row row-small\"  id=\"row-1468908257\">\n\n\n\t<div id=\"col-1357857467\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1595601256\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/google-tag-manager-analytics\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1693057038\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/google-tag-manager-analytics\/\"><strong>Google analytics &amp; Google Tag Manager<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1693057038 {\n  width: 60%;\n}\n#text-box-1693057038 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1595601256 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-175310192\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-640631658\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/facebook-pixel-mit-google-tag-manager-verwenden\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1873100345\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/facebook-pixel-mit-google-tag-manager-verwenden\/\"><strong>Facebook Pixel &amp; Google Tag Manager<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1873100345 {\n  width: 60%;\n}\n#text-box-1873100345 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-640631658 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1581354037\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1375306533\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-561293334\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\"><strong>Google Analytics 4<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-561293334 {\n  width: 60%;\n}\n#text-box-561293334 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1375306533 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":2911,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2917","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matomo Analytics | DSGVO compliant data collection<\/title>\n<meta name=\"description\" content=\"We help you install Matomo Analytics to be able to collect data in a DSGVO-compliant way. 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