{"id":2918,"date":"2021-02-06T10:22:24","date_gmt":"2021-02-06T09:22:24","guid":{"rendered":"https:\/\/www.marc-heiss.com\/webanalytics\/utm-parameters\/"},"modified":"2023-02-24T18:35:03","modified_gmt":"2023-02-24T17:35:03","slug":"utm-parameters","status":"publish","type":"page","link":"https:\/\/www.marc-heiss.com\/en\/webanalytics\/utm-parameters\/","title":{"rendered":"UTM parameters"},"content":{"rendered":"\n\n\t<section class=\"section\" id=\"section_1790137502\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(235, 235, 235);border-width:1px 0px 0px 0px;\">\n\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"gap-138238461\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-138238461 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row row-large align-middle align-center\"  id=\"row-1709875923\">\n\n\n\t<div id=\"col-1455795724\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner text-left dark\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"text-center\">\n<div class=\"headline-accent hero\">\n<h1>UTM parameters for campaign tracking<\/h1>\n<\/div>\n<p class=\"h3 lead\">Use UTM parameters correctly for your marketing campaigns.<\/p>\n<\/div>\n<p>UTM parameters are an essential part of online marketing, because UTM parameters allow you to track exactly where hits to your website come from.<\/p>\n<p>You can use this knowledge to target users more effectively and generate even more traffic for your site.<\/p>\n<blockquote>\n<p>What exactly UTM parameters are and how they are used, we answer in this article.<\/p>\n<\/blockquote>\n\t<div id=\"gap-1452908744\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1452908744 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1790137502 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 300px;\n  background-color: #2871be;\n}\n#section_1790137502 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n@media (min-width:550px) {\n  #section_1790137502 {\n    padding-top: 20px;\n    padding-bottom: 20px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row\"  id=\"row-1484634906\">\n\n\n\t<div id=\"col-1102441520\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<span><span><a href=\"https:\/\/www.marc-heiss.com\/en\/\">Startseite<\/a><\/span><\/span>\n<div class=\"video video-fit mb\" style=\"padding-top:56.25%;\"><iframe loading=\"lazy\" title=\"UTM Parameter Tracking in  Google Analytics (Tutorial 2023)\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/MZh4bDsExRo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\n<h2>What are UTM parameters?<\/h2>\n<p>Tracking with UTM parameters is required to be able to correctly assign the accesses of advertising measures in Google Analytics. UTM parameters consist of 5 different parameters which are appended to the target URLs.<\/p>\n<div>So if you&#8217;re running multiple campaigns with the same theme on different channels, you can use UTM parameters to determine which channel is performing best.<\/div>\n<div> <\/div>\n<div>You can then find this data in the Google Analytics campaign reports.<\/div>\n<div> <\/div>\n<div>\n<h2>How are UTM parameters generated?<\/h2>\n<p>Using <a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\">Google&#8217;s Campaign URL Builder tool<\/a>, you can easily create URLs with UTM parameters for your campaigns.<\/p>\n<p>In total, you can use five UTM parameters to define your campaigns, three of which must always be filled in and two of which can be selected optionally.<\/p>\n<p><strong>It is important that you name the Source &amp; Medium parameters correctly to avoid finding different data in Google Analytics. Also make sure that a unique campaign name has been defined.<\/strong><\/p>\n<p>In the following graphic you can see a screenshot of Google&#8217;s UTM parameter tool.<\/p>\n<blockquote>\n<p>All you have to do is enter the data in the fields marked with an asterisk and the corresponding URL with the parameters you use for your campaigns will be generated below.<\/p>\n<\/blockquote>\n<\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_867537558\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1197\" height=\"1043\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/utm-parameter.jpg\" class=\"attachment-original size-original\" alt=\"utm-parameter\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/utm-parameter.jpg 1197w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/utm-parameter-600x523.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/utm-parameter-300x261.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/utm-parameter-1024x892.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/utm-parameter-768x669.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/utm-parameter-150x131.jpg 150w\" sizes=\"(max-width: 1197px) 100vw, 1197px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_867537558 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h2>What are the UTM parameters?<\/h2>\n<div>&nbsp;<\/div>\n<div><strong>There are 5 tracking parameters you can add to your URLs:<\/strong><\/div>\n<div>&nbsp;<\/div>\n<div><strong>utm_source: <\/strong>Here you identify the advertiser, website, channel, etc. that sends hits to your website, e.g. Google, YouTube, Facebook.<\/div>\n<div>&nbsp;<\/div>\n<div><strong>utm_medium:<\/strong> The advertising or marketing medium, for example: cpc, referral, email.<\/div>\n<div>&nbsp;<\/div>\n<div><strong>utm_campaign:<\/strong> The name of the individual campaign, which helps you identify the campaign.<\/div>\n<div>&nbsp;<\/div>\n<div><strong>utm_term:<\/strong> Identify paid search terms. If you want to manually tag paid keyword campaigns, you should also use utm_term to specify the keyword.&nbsp;<\/div>\n<div>&nbsp;<\/div>\n<div><strong>If you use Google Ads and have linked Google Analytics, this is not necessary.<\/strong><\/div>\n<div>&nbsp;<\/div>\n<div><strong>utm_content:<\/strong> Used to distinguish similar content or links within the same ad. For example, if you have two call-to-action links in the same email message, you can use utm_content and set different values for each to determine which version is more effective.<\/div>\n<div>&nbsp;<\/div>\n<div><strong>Example:<\/strong><\/div>\n<div>&nbsp;<\/div>\n<div><strong>Header link of the newsletter:<\/strong><\/p>\n<p>https:\/\/www.marc.heiss.com\/?utm_source=newsletter&#038;utm_medium=email&#038;utm_campaign=Promo-Header<\/p>\n<\/div>\n<div><strong>Footer link of the newsletter:<\/strong><\/div>\n<div>&nbsp;<\/div>\n<div>https:\/\/www.marc.heiss.com\/?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=Footer-Header<\/div>\n<div>&nbsp;<\/div>\n<div><strong>When adding tracking UTM parameters to a URL, you should always use utm_source, utm_medium and utm_campaign.<\/strong><\/div>\n<div>&nbsp;<\/div>\n<div><strong>utm_term and utm_content are optional.<\/strong><\/div>\n<div>&nbsp;<\/div>\n<h2>Where can I find my UTM parameters in Google Analytics?<\/h2>\n<div>If you have set the parameters correctly and your campaigns are already bringing traffic to your site, you can evaluate the traffic accordingly in Google Analytics<strong> under Acquisition | Campaigns<\/strong>.<\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_34452583\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1079\" height=\"505\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/utm-campaign-analytics.jpg\" class=\"attachment-original size-original\" alt=\"utm campaign-analytics\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/utm-campaign-analytics.jpg 1079w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/utm-campaign-analytics-600x281.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/utm-campaign-analytics-300x140.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/utm-campaign-analytics-1024x479.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/utm-campaign-analytics-768x359.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/utm-campaign-analytics-150x70.jpg 150w\" sizes=\"(max-width: 1079px) 100vw, 1079px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_34452583 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t<section class=\"section\" id=\"section_2112179933\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-1954783332\">\n\n\n\t<div id=\"col-1813231905\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><strong>This was the article about tracking with UTM parameters<\/strong><\/p>\n<p>Below you can find more interesting articles about web analytics &amp; tracking.<\/p>\n<p><strong>Share article!<\/strong><\/p>\n<div class=\"social-icons share-icons share-row relative full-width text-left icon-style-fill\" style=\"font-size:88%\"><a href=\"whatsapp:\/\/send?text=UTM%20parameters - https:\/\/www.marc-heiss.com\/en\/webanalytics\/utm-parameters\/\" data-action=\"share\/whatsapp\/share\" class=\"icon primary button circle tooltip whatsapp show-for-medium\" title=\"Share on WhatsApp\" aria-label=\"Share on WhatsApp\"><i class=\"icon-whatsapp\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.marc-heiss.com\/en\/webanalytics\/utm-parameters\/\" data-label=\"Facebook\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip facebook\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\"><i class=\"icon-facebook\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/twitter.com\/share?url=https:\/\/www.marc-heiss.com\/en\/webanalytics\/utm-parameters\/\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); 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return false;\" target=\"_blank\" class=\"icon primary button circle tooltip linkedin\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\"><i class=\"icon-linkedin\" aria-hidden=\"true\"><\/i><\/a><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1539933985\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:100%;width:61%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"719\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135.png\" class=\"attachment- size-\" alt=\"Marc Heiss\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135.png 900w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-600x479.png 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-300x240.png 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-768x614.png 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-150x120.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<p style=\"text-align: left;\"><strong>Author<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/marc-heiss-70194384\/\">Marc Heiss<\/a><br><strong>Position<\/strong>: Management<br><strong>Updated<\/strong>: 06.02.2021<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_2112179933 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Helpful Topics Around Web Analytics &amp; Tracking<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<div class=\"row\"  id=\"row-1461666620\">\n\n\n\t<div id=\"col-890419375\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-2124635777\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-62938824\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics\/\"><strong>Google analytics<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-62938824 {\n  width: 60%;\n}\n#text-box-62938824 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2124635777 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1273013009\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1999198802\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1843966593\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\"><strong>Google Tag Manager<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1843966593 {\n  width: 60%;\n}\n#text-box-1843966593 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1999198802 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1166921697\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-443241443\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1615425480\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\"><strong>Google Analytics 4<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1615425480 {\n  width: 60%;\n}\n#text-box-1615425480 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-443241443 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2218,"parent":2911,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-2918","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UTM parameters for your campaign tracking | How it works<\/title>\n<meta name=\"description\" content=\"UTM parameters for campaign tracking. We will show you how to use UTM parameters correctly for your marketing campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/utm-parameters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UTM parameters for your campaign tracking | How it works\" \/>\n<meta property=\"og:description\" content=\"UTM parameters for campaign tracking. 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