{"id":2921,"date":"2020-10-14T19:05:47","date_gmt":"2020-10-14T17:05:47","guid":{"rendered":"https:\/\/www.marc-heiss.com\/webanalytics\/google-analytics-4\/"},"modified":"2020-10-14T19:05:47","modified_gmt":"2020-10-14T17:05:47","slug":"google-analytics-4","status":"publish","type":"page","link":"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics-4\/","title":{"rendered":"Google Analytics 4"},"content":{"rendered":"\n<div class=\"row\"  id=\"row-206343279\">\n\n\n\t<div id=\"col-1872609428\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 120%;\"><span><span><a href=\"https:\/\/www.marc-heiss.com\/en\/\">Startseite<\/a><\/span><\/span><\/span><\/p>\n<h2>&nbsp;<\/h2>\n<h1><span style=\"font-size: 120%;\">The new Google Analytics 4&nbsp; &#8211; GA4<\/span><\/h1>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-1211297375\">\n\n\n\t<div id=\"col-500298501\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 120%;\"><strong>An introduction to the new Google Analytics 4.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\">The most important asset in performance marketing? Your data. Google Analytics 4 offers some new and great insights into what&#8217;s happening on your websites here.<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>Attention: As of July 1, 2023, no new data will be processed in Universal Analytics (GA3). Therefore, you should switch to GA4 as soon as possible.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>Share article!<\/strong><\/span><\/p>\n<div class=\"social-icons share-icons share-row relative full-width text-left icon-style-fill\" style=\"font-size:88%\"><a href=\"whatsapp:\/\/send?text=Google%20Analytics%204 - https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics-4\/\" data-action=\"share\/whatsapp\/share\" class=\"icon primary button circle tooltip whatsapp show-for-medium\" title=\"Share on WhatsApp\" aria-label=\"Share on WhatsApp\"><i class=\"icon-whatsapp\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics-4\/\" data-label=\"Facebook\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip facebook\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\"><i class=\"icon-facebook\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/twitter.com\/share?url=https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics-4\/\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip twitter\" title=\"Share on Twitter\" aria-label=\"Share on Twitter\" rel=\"noopener nofollow\"><i class=\"icon-twitter\" aria-hidden=\"true\"><\/i><\/a><a href=\"mailto:?subject=Google%20Analytics%204&body=Check%20this%20out%3A%20https%3A%2F%2Fwww.marc-heiss.com%2Fen%2Fwebanalytics%2Fgoogle-analytics-4%2F\" class=\"icon primary button circle tooltip email\" title=\"Email to a Friend\" aria-label=\"Email to a Friend\" rel=\"nofollow\"><i class=\"icon-envelop\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/pinterest.com\/pin\/create\/button?url=https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics-4\/&media=https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/google-analytics-neue-oberflaeche-1024x408.jpg&description=Google%20Analytics%204\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip pinterest\" title=\"Pin on Pinterest\" aria-label=\"Pin on Pinterest\" rel=\"noopener nofollow\"><i class=\"icon-pinterest\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics-4\/&title=Google%20Analytics%204\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip linkedin\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\"><i class=\"icon-linkedin\" aria-hidden=\"true\"><\/i><\/a><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1480645326\" class=\"col medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:100%;width:61%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"719\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135.png\" class=\"attachment- size-\" alt=\"Marc Heiss\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135.png 900w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-600x479.png 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-300x240.png 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-768x614.png 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-150x120.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<p style=\"text-align: left;\"><span style=\"font-size: 120%;\"><strong>Author<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/marc-heiss-70194384\/\">Marc Heiss<\/a><\/span><br><span style=\"font-size: 120%;\"><strong>Position<\/strong>: Management<\/span><br><span style=\"font-size: 120%;\"><strong>Updated<\/strong>: 28.01.2023<\/span><\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div class=\"ux-menu stack stack-col justify-start ux-menu--divider-solid\">\n\t\t\n\n\t<div class=\"ux-menu-link flex menu-item label-popular\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#was\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-right\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tWhat is Google Analytics 4?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-hot\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#learning\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-right\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tMachine learning models\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-new\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#wie\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-right\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tHow do I create Google Analytics 4?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-popular\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#vorteile\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-right\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tAdvantages of Google Analytics 4\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#modell\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-right\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tEvent + Parameter Model\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-hot\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#events\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-right\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tCreate custom definitions\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-707231777\">\n\n\n\t<div id=\"col-682384547\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-273035783\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-273035783 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #was\" data-bullet=\"false\" data-link=\"#was\" data-title=\"what\"><a name=\"was\"><\/a><\/span>\n\n<h2><span style=\"font-size: 120%;\">What is Google Analytics 4?<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Google Analytics 4 is the latest generation of Google&#8217;s popular analytics platform. With advanced features and an improved user interface, it provides businesses and marketers with a comprehensive view of their online activities.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">One of the key features of Google Analytics 4 is support for tracking behaviors across devices and channels.  <strong>This enables companies to accurately track their customer journey and understand how they interact across devices and channels.<\/strong><\/span><\/p>\n<div class=\"video video-fit mb\" style=\"padding-top:56.25%;\"><iframe loading=\"lazy\" title=\"Google Analytics 4 \u2013 Welche Vorteile bietet es? (inklusive Installation) | 2023\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/jxM42_jDf-A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n\n<div><span style=\"font-size: 120%;\">Millions of businesses large and small rely on Google Analytics to understand customer preferences and derive actions from them.<\/span><\/div>\n<div>&nbsp;<\/div>\n<div><span style=\"font-size: 120%;\"><strong>With online commerce on the rise and companies under increasing pressure to scrutinize every marketing dollar, insights from digital analytics tools are even more important.<\/strong><\/span><\/div>\n<div>&nbsp;<\/div>\n<div><span style=\"font-size: 120%;\">Google, in an effort to help businesses get a better ROI, has now developed a new Google Analytics. This Google Analytics GA4 builds on the foundation of <strong>the App + Web property<\/strong>.<\/span><\/div>\n<div>&nbsp;<\/div>\n<blockquote>\n<div><span style=\"font-size: 120%;\">At its core, machine learning is used to automatically deliver helpful insights and provide a comprehensive understanding of your customers across all devices and platforms.<\/span><\/div>\n<\/blockquote>\n<div>&nbsp;<\/div>\n<div>\n<p><span style=\"font-size: 120%;\">One of the key features of Google Analytics 4 is support for tracking behaviors across devices and channels. This enables companies to accurately track their customer journey and understand how they interact across devices and channels.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">Another important feature of GA4 is support for tracking sales and conversions. This allows companies to accurately measure their ROI and understand which marketing efforts are most successful.<\/span><\/p>\n<\/div>\n<span class=\"scroll-to\" data-label=\"Scroll to: #learning\" data-bullet=\"false\" data-link=\"#learning\" data-title=\"learning\"><a name=\"learning\"><\/a><\/span>\n\n<h2><span style=\"font-size: 120%;\">New machine learning models provide smart clues<\/span><\/h2>\n<div><span style=\"font-size: 120%;\">By applying Google&#8217;s advanced machine learning models, the new analytics can automatically alert you to important trends in your data &#8211; for example, products that are seeing an increase in demand due to new customer demands.<\/span><\/div>\n<div>&nbsp;<\/div>\n<div><span style=\"font-size: 120%;\"><strong>It even helps you anticipate future actions of your customers<\/strong>. For example, the probability of churn is calculated so that you can invest more efficiently in customer retention when marketing budgets are under pressure.<\/span><\/div>\n\t<div id=\"gap-2107524496\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2107524496 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #wie\" data-bullet=\"false\" data-link=\"#wie\" data-title=\"like\"><a name=\"wie\"><\/a><\/span>\n\n<h3><span style=\"font-size: 120%;\">How do I create the new Google Analytics?<\/span><\/h3>\n<p><span style=\"font-size: 120%;\">In principle, every newly created property is now automatically a Google Analytics GA4 property. However, since most users already have a Google Analytics, I strongly recommend creating a new, additional property and selecting the new Google Analytics 4 property there.<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>So you can also access the new data &amp; interface right now.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\">The easiest way to feed your new property with data is to use the new Google Analytics GA4 template in Google <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\">Tag Manager<\/a> and integrate the so-called MESS ID there. Here is a good description of it.&nbsp; <a href=\"https:\/\/support.google.com\/analytics\/answer\/9744165\">https:\/\/support.google.com\/analytics\/answer\/9744165<\/a><\/span><\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1068049260\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1524\" height=\"883\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/neue-property-google-analytics-v4.jpg\" class=\"attachment-original size-original\" alt=\"neue-property-google-analytics-v4\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/neue-property-google-analytics-v4.jpg 1524w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/neue-property-google-analytics-v4-600x348.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/neue-property-google-analytics-v4-300x174.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/neue-property-google-analytics-v4-1024x593.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/neue-property-google-analytics-v4-768x445.jpg 768w\" sizes=\"(max-width: 1524px) 100vw, 1524px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1068049260 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<h2><span style=\"font-size: 120%;\">A more comprehensive understanding of how customers interact with your business<\/span><\/h2>\n<div>&nbsp;<\/div>\n<div><span style=\"font-size: 120%;\">With the new Google Analytics, you get <strong>user-centric measurement<\/strong> instead of measurement fragmented by device or platform.<\/span><\/div>\n<div>&nbsp;<\/div>\n<div><span style=\"font-size: 120%;\">It uses multiple identity spaces, including marketer-provided user IDs and unique Google signals from users who have opted-in to ad personalization, to give you a more comprehensive view of how your customers interact with your business.<\/span><\/div>\n<div>&nbsp;<\/div>\n<blockquote>\n<div><span style=\"font-size: 120%;\">For example, you can see if customers first discover your business from an ad on the web, and later install your app and make purchases there.<\/span><\/div>\n<\/blockquote>\n<div>&nbsp;<\/div>\n<div><span style=\"font-size: 120%;\">You&#8217;ll also gain a better understanding of your customers throughout their lifecycle, from acquisition to conversion and retention.<\/span><\/div>\n<div>&nbsp;<\/div>\n<div><span style=\"font-size: 120%;\"><strong>This is important because people&#8217;s needs change quickly and you need to make real-time decisions to attract and retain new customers.<\/strong><\/span><\/div>\n<div>&nbsp;<\/div>\n<h2><span style=\"font-size: 120%;\">How do I integrate my existing data into Google Analytics 4?<\/span><\/h2>\n<div><span style=\"font-size: 120%;\">To get your data into the new Google Analytics, you create what are called <strong>data streams<\/strong>. In the following image, you can see a web data stream to capture all users on your website.<\/span><\/div>\n<div>&nbsp;<\/div>\n<div><span style=\"font-size: 120%;\"><strong>Another new feature is that all clicks on external links, scrolling behavior, file downloads, video engagement is now tracked completely automatically.<\/strong><\/span><\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_103726319\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1761\" height=\"572\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/datenstream-google-analytics-neu.jpg\" class=\"attachment-original size-original\" alt=\"datenstream-google-analytics-neu\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/datenstream-google-analytics-neu.jpg 1761w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/datenstream-google-analytics-neu-600x195.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/datenstream-google-analytics-neu-300x97.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/datenstream-google-analytics-neu-1024x333.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/datenstream-google-analytics-neu-768x249.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/datenstream-google-analytics-neu-1536x499.jpg 1536w\" sizes=\"(max-width: 1761px) 100vw, 1761px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_103726319 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3><span style=\"font-size: 120%;\">The new Google Analytics interface<\/span><\/h3>\n<p><span style=\"font-size: 120%;\">Now that you have created the new property and set up your first data stream, you can already examine data in the new interface.<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>The layout is completely new and very intuitive.<\/strong><\/span><\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_308528466\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"2531\" height=\"1008\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/google-analytics-neue-oberflaeche.jpg\" class=\"attachment-original size-original\" alt=\"google-analytics-neue-oberfl\u00e4che\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/google-analytics-neue-oberflaeche.jpg 2531w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/google-analytics-neue-oberflaeche-600x239.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/google-analytics-neue-oberflaeche-300x119.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/google-analytics-neue-oberflaeche-1024x408.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/google-analytics-neue-oberflaeche-768x306.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/google-analytics-neue-oberflaeche-1536x612.jpg 1536w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/google-analytics-neue-oberflaeche-2048x816.jpg 2048w\" sizes=\"(max-width: 2531px) 100vw, 2531px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_308528466 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-901438363\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-901438363 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #vorteile\" data-bullet=\"false\" data-link=\"#vorteile\" data-title=\"advantages\"><a name=\"vorteile\"><\/a><\/span>\n\n<h3><span style=\"font-size: 120%;\">Advantages of Google Analytics 4<\/span><\/h3>\n<p><span style=\"font-size: 120%;\"><strong>Cross Devide Tracking<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\">If you use a website &amp; APP, you can now collect this data in a property without creating a &#8220;roll-up&#8221; property for it. Also, the accuracy of the data is better.<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>Advanced Analytics Reports<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\">In Google Analytics 4, non-Analytics 360 customers now also get the option to use the analytics area.<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>Free Big Query Connector<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\">You can link your Google Analytics to Big Query for free, which gives you many new ways to analyze data. (SQL queries from your RAW data)<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>Automatic tracking of specific event types<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\">All clicks on external links, scrolling behavior, file downloads and video engagement are automatically tracked without your intervention. (if you activate it during setup)<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>Debugging possibility directly in Google Analytics<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\">Direct possibility to test your data &amp; configurations.<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>New engagement metrics for more accurate tracking<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\">The usual bounce rate from Universal Analytics  <strong>no longer exists in Google Analytics 4. (Must be added manually)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\">This was <strong>replaced <\/strong>by the <strong>engagement rate <\/strong>. As a rule of thumb, you could say that 30% bounce rate equals about 70% engagement rate. So the inverted bounce rate.<\/span><\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1986609436\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1543\" height=\"488\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/engagement-rate-googleanalytics4.jpg\" class=\"attachment-original size-original\" alt=\"engagement-rate-googleanalytics4\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/engagement-rate-googleanalytics4.jpg 1543w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/engagement-rate-googleanalytics4-600x190.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/engagement-rate-googleanalytics4-300x95.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/engagement-rate-googleanalytics4-1024x324.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/engagement-rate-googleanalytics4-768x243.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/engagement-rate-googleanalytics4-1536x486.jpg 1536w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/engagement-rate-googleanalytics4-150x47.jpg 150w\" sizes=\"(max-width: 1543px) 100vw, 1543px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1986609436 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #model\" data-bullet=\"false\" data-link=\"#model\" data-title=\"model\"><a name=\"model\"><\/a><\/span>\n\n<h2><span style=\"font-size: 120%;\">The new event + parameter model in GA4<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">GA4 Properties now uses the new Event + Parameter measurement model instead of the Session + Pageview model used in Universal Analytics.<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>This means that GA4 now tracks user activity based on events. You can now even create your own custom events with relative ease.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>Sources:<\/strong> https:\/\/blog.google\/products\/marketingplatform\/analytics\/new_google_analytics\/<\/span><\/p>\n<span class=\"scroll-to\" data-label=\"Scroll to: #events\" data-bullet=\"false\" data-link=\"#events\" data-title=\"events\"><a name=\"events\"><\/a><\/span>\n\n<h2><span style=\"font-size: 120%;\">How do I create custom definitions in GA4?<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Custom definitions are the most important foundation for your <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/\">web analytics<\/a> with Google Analytics 4. As explained in the article above, GA4 works using events. For each action of your users, an event is generated and sent to GA4.&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 120%;\">The simplest of all events is the page call (page_view). In your Analytics interface you will find all the events that already exist.&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 120%;\">The easiest way to navigate is via <strong>Reports | Engagement | Events <\/strong>there you will find all events already defined.<\/span><\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1739633480\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1269\" height=\"606\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/events-ga4.jpg\" class=\"attachment-original size-original\" alt=\"Events Google Analytics 4\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/events-ga4.jpg 1269w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/events-ga4-300x143.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/events-ga4-1024x489.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/events-ga4-768x367.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/events-ga4-150x72.jpg 150w\" sizes=\"(max-width: 1269px) 100vw, 1269px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1739633480 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p><span style=\"font-size: 120%;\">Now it is important that you are clear about what additional events you would like to generate. A reasonable selection would be the following:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\">Request sent -&gt; <strong>generate_lead<\/strong><\/span><\/li>\n<li><span style=\"font-size: 120%;\">Clicks on emails &amp; phone -&gt; <strong>generate_email &amp; generate_call<\/strong><\/span><\/li>\n<li><span style=\"font-size: 120%;\">Newsletter registration -&gt; <strong>generate_newsletter<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">The easiest way to create these events is via <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\">Google Tag Manager<\/a> by creating a new tag and creating the desired event.<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>To do this, perform the following steps:<\/strong><\/span><\/p>\n<ol>\n<li><span style=\"font-size: 120%;\">Open your Google Tag Manager<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Create a new tag (Google Analytics: GA4 event)<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Select your GA4 configuration day<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Fill the event name -&gt; e.g. generate_lead<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Define event parameters (important for user-defined definitions)<\/span>\n<ol>\n<li><span style=\"font-size: 120%;\">This allows you to send additional parameters to GA4 with each event. This is a very useful feature to distinguish e.g. different request forms with only one event. To do this, simply define a parameter with the name <strong>lead_type<\/strong> and write the name of the request form as the value.<\/span><\/li>\n<\/ol>\n<\/li>\n<li><span style=\"font-size: 120%;\">Define triggers -&gt; For a form, it would be the successful submission.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">You are done and the data can now be found under Events in your Google Analytics 4.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 120%;\">To make the newly defined parameters also visible in GA4, you must now create them as a user-defined definition. To do this, navigate to <strong>Administration | Custom Definitions<\/strong>.<\/span><\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_399409176\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1675\" height=\"683\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/Benutzerdefinierte-Definitionen-GA4.jpg\" class=\"attachment-original size-original\" alt=\"Benutzerdefinierte-Definitionen - GA4\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/Benutzerdefinierte-Definitionen-GA4.jpg 1675w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/Benutzerdefinierte-Definitionen-GA4-300x122.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/Benutzerdefinierte-Definitionen-GA4-1024x418.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/Benutzerdefinierte-Definitionen-GA4-768x313.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/Benutzerdefinierte-Definitionen-GA4-1536x626.jpg 1536w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/Benutzerdefinierte-Definitionen-GA4-150x61.jpg 150w\" sizes=\"(max-width: 1675px) 100vw, 1675px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_399409176 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p><span style=\"font-size: 120%;\">Once there, simply click the blue button and create your new dimension. It is important here that you then assign a meaningful name there and <strong>define<\/strong> the <strong>area<\/strong>.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">A distinction is made between:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>Event<\/strong> -&gt; is regenerated and counted on each occurrence.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>User<\/strong> -&gt; is useful for events that trigger statically or very rarely. z. e.g. the login of a user.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">As a final step, you just need to select the desired event parameter. In our example, it would be the <strong>lead_type <\/strong>. As a result, you can now view these values in reports. <strong>Without these steps this is not possible!<\/strong><\/span><\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1324157685\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1003\" height=\"479\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/Benutzerdefinierte-Definitionen-erstellen-GA4.jpg\" class=\"attachment-original size-original\" alt=\"Benutzerdefinierte-Definitionen - erstellen - GA4\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/Benutzerdefinierte-Definitionen-erstellen-GA4.jpg 1003w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/Benutzerdefinierte-Definitionen-erstellen-GA4-300x143.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/Benutzerdefinierte-Definitionen-erstellen-GA4-768x367.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/Benutzerdefinierte-Definitionen-erstellen-GA4-150x72.jpg 150w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1324157685 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3 class=\"accordion_title\">Questions and answers<\/h3><div class=\"accordion\">\n\n\t<div id=\"accordion-944227165\" class=\"accordion-item\">\n\t\t<a id=\"accordion-944227165-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-are-the-advantages-of-google-analytics-4-over-previous-versions?\" aria-expanded=\"false\" aria-controls=\"accordion-944227165-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>What are the advantages of Google Analytics 4 over previous versions?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-944227165-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-944227165-label\">\n\t\t\t\n\n<p><span style=\"font-size: 120%;\">Google Analytics 4 provides businesses and marketers with a richer and deeper view of their online activity by supporting behavioral tracking across devices and channels, support for tracking sales and conversions, and advanced analytics. It enables companies to accurately track their customer journey and accurately measure their ROI.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1512330752\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1512330752-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-are-the-main-features-of-google-analytics-4?\" aria-expanded=\"false\" aria-controls=\"accordion-1512330752-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>What are the main features of Google Analytics 4?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1512330752-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1512330752-label\">\n\t\t\t\n\n<p><span style=\"font-size: 120%;\">Google Analytics 4 supports tracking behaviors across devices and channels, support for tracking sales and conversions, and advanced analytics features such as custom reports and automatic notifications on specific goals.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-679830550\" class=\"accordion-item\">\n\t\t<a id=\"accordion-679830550-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-google-analytics-4?\" aria-expanded=\"false\" aria-controls=\"accordion-679830550-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>What is Google Analytics 4?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-679830550-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-679830550-label\">\n\t\t\t\n\n<p><span style=\"font-size: 120%;\">Google Analytics 4 is the latest generation of Google&#8217;s popular analytics platform that helps businesses and marketers understand and optimize their online activities. It offers advanced features such as behavioral tracking across devices and channels, support for tracking sales and conversions, and advanced analytics.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\n<\/div>\n\t<div id=\"gap-1173472595\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1173472595 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Helpful topics around web analytics<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<div class=\"row row-small\"  id=\"row-1671617452\">\n\n\n\t<div id=\"col-685822774\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-2072897399\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1116276092\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics\/\"><strong>Google Analytics<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1116276092 {\n  width: 60%;\n}\n#text-box-1116276092 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2072897399 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1429295894\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1202914105\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1281041985\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\"><strong>Google Tag Manager<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1281041985 {\n  width: 60%;\n}\n#text-box-1281041985 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1202914105 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-412456331\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-607935069\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-consent-mode\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1730157561\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-consent-mode\/\"><strong>Google Consent Mode<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1730157561 {\n  width: 60%;\n}\n#text-box-1730157561 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-607935069 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2174,"parent":2911,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2921","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics 4 | We support you with the migration<\/title>\n<meta name=\"description\" content=\"The new Google Analytics 4 is here. Here you can find out what you now need to pay attention to and what you should definitely do now.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4 | We support you with the migration\" \/>\n<meta property=\"og:description\" content=\"The new Google Analytics 4 is here. Here you can find out what you now need to pay attention to and what you should definitely do now.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics-4\/\" \/>\n<meta property=\"og:site_name\" content=\"Marc Heiss Digital GmbH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marcheiss.digital\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/google-analytics-neue-oberflaeche.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2531\" \/>\n\t<meta property=\"og:image:height\" content=\"1008\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Analytics 4 | We support you with the migration","description":"The new Google Analytics 4 is here. 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