{"id":2930,"date":"2020-11-07T15:18:41","date_gmt":"2020-11-07T14:18:41","guid":{"rendered":"https:\/\/www.marc-heiss.com\/google-shopping\/google-shopping-tips\/"},"modified":"2023-02-24T18:41:38","modified_gmt":"2023-02-24T17:41:38","slug":"google-shopping-tips","status":"publish","type":"page","link":"https:\/\/www.marc-heiss.com\/en\/google-shopping\/google-shopping-tips\/","title":{"rendered":"Google Shopping Tips"},"content":{"rendered":"\n\n\t<section class=\"section dark hide-for-small\" id=\"section_208837028\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t<div class=\"video-overlay no-click fill visible\"><\/div>\n\t<video class=\"video-bg fill visible\" preload playsinline autoplay muted loop>\n\t\t<source src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/google-shopping-video.mp4\" type=\"video\/mp4\">\t<\/video>\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-167755999\">\n\n\n\t<div id=\"col-611175829\" class=\"col medium-5 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h1><span style=\"font-size: 140%;\">Google Shopping Tips<\/span><\/h1>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-611175829 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-825397351\" class=\"col medium-7 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<blockquote>\n<p class=\"vc_custom_heading\"><span style=\"font-size: 120%;\">&#8220;I hope these Google Shopping tips, prove valuable to you.&#8221; &#8211; Marc Heiss<\/span><\/p>\n<\/blockquote>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"gap-188346240\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-188346240 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-958386217\">\n\n\n\t<div id=\"col-1611681599\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">8\/10<\/span><\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Users buy products online. Are you already taking advantage of this opportunity?<\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2088324636\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">30%<\/span><\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Higher conversion than with traditional Google Text Ads.<\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-540336719\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">100<\/span>%<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Transparency for your customers and the direct possibility to purchase products via your webshop.<\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_208837028 {\n  padding-top: 10px;\n  padding-bottom: 10px;\n  background-color: #273647;\n}\n#section_208837028 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n@media (min-width:550px) {\n  #section_208837028 {\n    padding-top: 50px;\n    padding-bottom: 50px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\t<div id=\"gap-1489301079\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1489301079 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t<section class=\"section dark show-for-small\" id=\"section_18286205\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t<div class=\"video-overlay no-click fill visible\"><\/div>\n\t<video class=\"video-bg fill visible\" preload playsinline autoplay muted loop>\n\t\t<source src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/google-shopping-video.mp4\" type=\"video\/mp4\">\t<\/video>\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-819736718\">\n\n\n\t<div id=\"col-718553666\" class=\"col medium-5 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h1><span style=\"font-size: 150%;\">Google Shopping Tips<\/span><\/h1>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-718553666 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-605199272\" class=\"col medium-7 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<blockquote>\n<p class=\"vc_custom_heading\">&#8220;I hope these Google Shopping tips, prove valuable to you.&#8221; &#8211; Marc Heiss<\/p>\n<\/blockquote>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_18286205 {\n  padding-top: 10px;\n  padding-bottom: 10px;\n  background-color: #273647;\n}\n#section_18286205 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n@media (min-width:550px) {\n  #section_18286205 {\n    padding-top: 50px;\n    padding-bottom: 50px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section dark show-for-small\" id=\"section_1144725277\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-1436921281\">\n\n\n\t<div id=\"col-1711378314\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">8\/10<\/span><\/span><\/h2>\n<p>Users buy products online. Are you already taking advantage of this opportunity?<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-122904795\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">30%<\/span><\/span><\/h2>\n<p>Higher conversion than with traditional Google Text Ads.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1427310188\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">100<\/span>%<\/span><\/h2>\n<p>Transparency for your customers and the direct possibility to purchase products via your webshop.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1144725277 {\n  padding-top: 10px;\n  padding-bottom: 10px;\n  background-color: #273647;\n}\n#section_1144725277 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n@media (min-width:550px) {\n  #section_1144725277 {\n    padding-top: 50px;\n    padding-bottom: 50px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\t<div id=\"gap-87067175\" class=\"gap-element clearfix show-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-87067175 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-1625316397\">\n\n\n\t<div id=\"col-1446175485\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 120%;\"><span><span><a href=\"https:\/\/www.marc-heiss.com\/en\/\">Startseite<\/a><\/span><\/span><\/span><br><br><\/p>\n<h2><span style=\"font-size: 120%;\">How do I optimize my Google Shopping campaigns?<\/span><\/h2>\n<div>\n<div><span style=\"font-size: 120%;\">Google Shopping Optimization is a pretty fancy word. But what does that actually mean?<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">To me, it means taking action to get closer to your goals. These goals can be specific revenues, profits, returns or advertising spend, or a number of clicks.<\/span><\/div>\n<div> <\/div>\n<blockquote>\n<div><span style=\"font-size: 120%;\">The exact tactics to achieve them depend on where you are in your optimization process.<\/span><\/div>\n<\/blockquote>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">In this article, I&#8217;ll show you the different levers you can use in your campaigns to achieve your goals.<\/span><\/div>\n<\/div>\n<div> <\/div>\n<div>\n<blockquote>\n<div><span style=\"font-size: 120%;\">The great thing about Shopping Ads is that Google does most of the optimization for you.<\/span><\/div>\n<\/blockquote>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">You create a <a href=\"https:\/\/www.marc-heiss.com\/google-shopping\/google-shopping-feed\/\">Google Ads feed<\/a> that automatically creates ads and links them to relevant search queries.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">However, this ease of use also makes Google Shopping something of a <strong>black box<\/strong>. <\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\"><strong>The standard recommendations from Google are not surprising: increase CPC and \/ or budget.<\/strong><\/span><\/div>\n<\/div>\n<div> <\/div>\n<div>\n<blockquote>\n<div><span style=\"font-size: 120%;\">However, if you blindly increase the cost per click, your profitability will be immediately affected.<\/span><\/div>\n<\/blockquote>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\"><strong>Attention:<\/strong> If you use Smart Shopping campaigns, you can only influence the budget and CPC. <strong>I generally advise against this type of campaign.<\/strong><\/span><\/div>\n<\/div>\n<h3> <\/h3>\n<h2><span style=\"font-size: 120%;\">Now we come to the ways you can optimize Google Shopping.<\/span><\/h2>\n<p> <\/p>\n<h3><span style=\"font-size: 120%;\">Limit the Google Networks<\/span><\/h3>\n<div><span style=\"font-size: 120%;\">By default, Google enables the checkboxes of Search Partners, YouTube, Gmail and Discover.<\/span><\/div>\n<blockquote>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">I would recommend you to remove these hooks and stick to Google search only.<\/span><\/div>\n<\/blockquote>\n<p> <\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1519166011\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1050\" height=\"424\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-ausrichtung.jpg\" class=\"attachment-original size-original\" alt=\"google-shopping-ausrichtung\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-ausrichtung.jpg 1050w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-ausrichtung-600x242.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-ausrichtung-300x121.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-ausrichtung-1024x414.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-ausrichtung-768x310.jpg 768w\" sizes=\"(max-width: 1050px) 100vw, 1050px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1519166011 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div><span style=\"font-size: 120%;\"><strong>Here&#8217;s why you want to make sure both are turned off:<\/strong><\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\"><strong>Google Search Partners:<\/strong> Ads can be served alongside Google search results and on other Google websites if your keywords are relevant to a user&#8217;s search query -&gt; which means your ad will also be played on any websites.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\"><strong>YouTube, Gmail &amp; Discover:<\/strong> Ads can be delivered when relevant users use YouTube, Gmail or Discover.<\/span><\/div>\n<div> <\/div>\n<blockquote>\n<div><span style=\"font-size: 120%;\">By disabling these networks, the quality of your traffic will increase tremendously.<\/span><\/div>\n<\/blockquote>\n<div> <\/div>\n<h2><span style=\"font-size: 120%;\">Use keywords to exclude<\/span><\/h2>\n<div><span style=\"font-size: 120%;\">In Google Shopping, you do not need to add keywords. However, you have the option to add excluding keywords to ensure that you are not displayed for certain search queries.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">First, let&#8217;s take a look at which search queries your ads are actually being served for. You can find them in the &#8220;Search terms&#8221; report:<\/span><\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1668337514\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1704\" height=\"503\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-suchbegriffe.png\" class=\"attachment-original size-original\" alt=\"google-shopping-suchbegriffe\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-suchbegriffe.png 1704w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-suchbegriffe-600x177.png 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-suchbegriffe-300x89.png 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-suchbegriffe-1024x302.png 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-suchbegriffe-768x227.png 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-suchbegriffe-1536x453.png 1536w\" sizes=\"(max-width: 1704px) 100vw, 1704px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1668337514 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3><span style=\"font-size: 120%;\">Identify irrelevant search queries<\/span><\/h3>\n<div><span style=\"font-size: 120%;\">These can be searches for products that you do not sell: for example, terms for which you have no offer at all or no suitable product variation.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\"><strong>Other irrelevant searches include:<\/strong><\/span><\/div>\n<ul>\n<li><span style=\"font-size: 120%;\">Product + Competitor -&gt; caution is advised here, because often this strategy is not effective. The rule here is, evaluate your expenses and sales and then decide based on your data.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Very generic queries -&gt; keywords which are very far from your product and purchase.<\/span><\/li>\n<li><span style=\"font-size: 120%;\">If you are in a niche -&gt; be sure to remove high search volume keywords as they usually only lead to clicks but no conversions.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 120%;\">The Google Shopping Campaign Structure<\/span><\/h2>\n<div><span style=\"font-size: 120%;\">The campaign structure deals with the division of your different campaigns. How many do you have? Which products are included where? How many ad groups do you have? Etc.<\/span><\/div>\n<div> <\/div>\n<blockquote>\n<div><span style=\"font-size: 120%;\">It is in improving this campaign structure that I see the greatest improvements.<\/span><\/div>\n<\/blockquote>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">A good campaign structure allows you to bid on the products AND search queries that are most valuable to you.<\/span><\/div>\n<div> <\/div>\n<h3><span style=\"font-size: 120%;\">The following campaign structures exist.<\/span><\/h3>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\"><strong>Structure 1 &#8211; One campaign for all products<\/strong><\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">This effectively means that every product and search query is equally valuable to your business, as no one can distinguish between them.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">This is far from ideal for your optimization efforts. You can only increase the maximum CPC for all products.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\"><strong>Structure 2 &#8211; A campaign with multiple product groups<\/strong><\/span><\/div>\n<div><span style=\"font-size: 120%;\">The next logical step is to divide different product groups based on some attributes of your products:<\/span><\/div>\n<div> <\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_974178937\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1012\" height=\"293\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-produktgruppen.jpg\" class=\"attachment-original size-original\" alt=\"google-shopping-produktgruppen\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-produktgruppen.jpg 1012w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-produktgruppen-600x174.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-produktgruppen-300x87.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-produktgruppen-768x222.jpg 768w\" sizes=\"(max-width: 1012px) 100vw, 1012px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_974178937 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div><span style=\"font-size: 120%;\">Google Shopping lets you divide your product groups by category, brand, item ID, condition, product type, channel, channel exclusivity, or one of five custom labels.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">You can also create multiple layers. For example, first divide all your products by product type, then divide them by brand and on the third level by item ID.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">With this campaign structure, you can set bids based on the item ID of the category, brand or individual product level.<\/span><\/div>\n<div> <\/div>\n<blockquote>\n<div><span style=\"font-size: 120%;\">This is the most common campaign distribution. It keeps things simple, but allows for fairly detailed control.<\/span><\/div>\n<\/blockquote>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">If you are not satisfied with the default attributes for subdividing your campaign, you can use custom labels to add additional information to your feed.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\"><strong>Structure 3 &#8211; Different campaigns with different products<\/strong><\/span><\/div>\n<div> <\/div>\n<div>\n<div><span style=\"font-size: 120%;\">Just as you divide the product groups, you can also create a campaign based on the attributes described above.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">To do this, you will need to jump into the settings of your newly created campaign and use an inventory filter to include only a portion of your product offering.<\/span><\/div>\n<\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_895144925\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1376\" height=\"314\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-inventarfilter.jpg\" class=\"attachment-original size-original\" alt=\"google-shopping-inventarfilter\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-inventarfilter.jpg 1376w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-inventarfilter-600x137.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-inventarfilter-300x68.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-inventarfilter-1024x234.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/google-shopping-inventarfilter-768x175.jpg 768w\" sizes=\"(max-width: 1376px) 100vw, 1376px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_895144925 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div><span style=\"font-size: 120%;\">This means that you can create separate Google Shopping campaigns based on a brand, product type or category.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">What also works great is using a custom label to create a campaign that <strong>includes only your best sellers<\/strong>.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">The biggest advantage of multiple campaigns is that you can set a specific budget for each campaign.<\/span><\/div>\n<div> <\/div>\n<blockquote>\n<div><span style=\"font-size: 120%;\">This means that you can allocate 80% of your budget to your best sellers and 20% to your smaller products. When they are all combined into a single campaign, it is more difficult to control that budget.<\/span><\/div>\n<\/blockquote>\n<div> <\/div>\n<div>\n<div><span style=\"font-size: 120%;\"><strong>Structure 4 &#8211; Multiple campaigns with the same products<\/strong><\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">If you have multiple campaigns with the same products, you can target each one to a specific type of search queries.<\/span><\/div>\n<blockquote>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">The biggest advantage of this setup is that you can set different maximum CPCs depending on how valuable a search query is to you.<\/span><\/div>\n<\/blockquote>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\"><strong>The most common use case for this is splitting search queries with brand names from general search queries.  <\/strong><\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">You can bid aggressively on branded search queries while greatly reducing the maximum CPCs in your generic shopping campaign. This is a great alternative to exclude them from your campaigns.<\/span><\/div>\n<\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">Here it is essential that you use the &#8220;Campaign priority&#8221; setting.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\"><strong>Abstract<\/strong>: If there are multiple campaigns for a product, you can use the priority of the campaigns to determine which campaign bid to use. If campaigns have the same priority, the one with the higher bid will be delivered.<\/span><\/div>\n<div> <\/div>\n<div>\n<h3><span style=\"font-size: 120%;\">Want to learn more about Google Shopping?<\/span><\/h3>\n<p><span style=\"font-size: 120%;\"><a href=\"https:\/\/www.marc-heiss.com\/google-shopping\/google-shopping-feed\/\">How to create a Google Shopping Feed<\/a><\/span><br><span style=\"font-size: 120%;\"><a href=\"https:\/\/www.marc-heiss.com\/google-shopping\/was-ist-das-google-merchant-center\/\">What is the Google Merchant Center?<\/a><\/span><\/p>\n<\/div>\n<p> <\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"gap-402249659\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-402249659 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2148,"parent":2903,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-2930","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Shopping Tips | How do I optimize my Shopping campaigns?<\/title>\n<meta name=\"description\" content=\"Google Shopping Tips. 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