{"id":2935,"date":"2020-09-22T15:53:44","date_gmt":"2020-09-22T13:53:44","guid":{"rendered":"https:\/\/www.marc-heiss.com\/advisor\/"},"modified":"2023-02-24T20:54:59","modified_gmt":"2023-02-24T19:54:59","slug":"advisor","status":"publish","type":"page","link":"https:\/\/www.marc-heiss.com\/en\/advisor\/","title":{"rendered":"Blog"},"content":{"rendered":"\n\n\t<section class=\"section dark\" id=\"section_1121035161\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-middle\"  id=\"row-400225343\">\n\n\n\t<div id=\"col-795150339\" class=\"col medium-5 small-12 large-10\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-839300674\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-839300674 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h1 class=\"h-large uppercase\"><span style=\"font-size: 90%;\"><strong>Online Marketing Guide<\/strong><\/span><\/h1>\n<blockquote>\n<p class=\"vc_custom_heading\">&#8220;Here you will find trends &amp; news from the areas of performance marketing &amp; web analytics. I hope you&#8217;ll find the post that&#8217;s right for you and I look forward to continuing the dialogue with you.&#8221; &#8211; Marc Heiss<\/p>\n<\/blockquote>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-795150339 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1121035161 {\n  padding-top: 15px;\n  padding-bottom: 15px;\n  background-color: #273647;\n}\n@media (min-width:550px) {\n  #section_1121035161 {\n    padding-top: 20px;\n    padding-bottom: 20px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row row-collapse align-middle align-center\" style=\"max-width:1500px\" id=\"row-903299623\">\n\n\n\t<div id=\"col-619118445\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-778638378\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-778638378 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-center\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Current topics<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n\n  \n    <div class=\"row large-columns-2 medium-columns-1 small-columns-1 has-shadow row-box-shadow-2\" >\n  <div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-vertical box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"width:43%;\">\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:89%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.marc-heiss.com\/en\/calculate-roas\/\" class=\"plain\" aria-label=\"Calculate Roas\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/03\/roas-berechnen-mhdigital-300x200.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"roas berechnen mhdigital\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/03\/roas-berechnen-mhdigital-300x200.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/03\/roas-berechnen-mhdigital-1024x683.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/03\/roas-berechnen-mhdigital-768x512.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/03\/roas-berechnen-mhdigital-150x100.jpg 150w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/03\/roas-berechnen-mhdigital.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">\n\t\t\t\t\t\t<a href=\"https:\/\/www.marc-heiss.com\/en\/calculate-roas\/\" class=\"plain\">Calculate Roas<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">\n\t\t\t\t\t\tROAS, often expressed as the ratio of sales to advertising spend, is an important metric [...]\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"badge absolute top post-date badge-outline\">\n\t\t\t\t\t\t\t<div class=\"badge-inner\">\n\t\t\t\t\t\t\t\t<span class=\"post-date-day\">17<\/span><br>\n\t\t\t\t\t\t\t\t<span class=\"post-date-month is-xsmall\">Mar<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-vertical box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"width:43%;\">\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:89%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.marc-heiss.com\/en\/content-audit\/\" class=\"plain\" aria-label=\"Content audit\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"201\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-preview-300x201.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Bild mit Laptop zum Thema content audit\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-preview-300x201.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-preview-768x514.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-preview-150x100.jpg 150w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-preview.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">\n\t\t\t\t\t\t<a href=\"https:\/\/www.marc-heiss.com\/en\/content-audit\/\" class=\"plain\">Content audit<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">\n\t\t\t\t\t\tThe Content Audit is an ideal companion for your content strategy. Here you can learn [...]\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"badge absolute top post-date badge-outline\">\n\t\t\t\t\t\t\t<div class=\"badge-inner\">\n\t\t\t\t\t\t\t\t<span class=\"post-date-day\">13<\/span><br>\n\t\t\t\t\t\t\t\t<span class=\"post-date-month is-xsmall\">Jan<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t\t<div class=\"box box-vertical box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" style=\"width:43%;\">\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:89%;\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.marc-heiss.com\/en\/chatgpt-for-seo\/\" class=\"plain\" aria-label=\"ChatGPT for SEO\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/seo-intro_Moment-300x169.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"SEO Google Fenster\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/seo-intro_Moment-300x169.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/seo-intro_Moment-600x338.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/seo-intro_Moment-1024x576.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/seo-intro_Moment-768x432.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/seo-intro_Moment.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t<\/a>\n  \t\t\t\t\t\t\t  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">\n\t\t\t\t\t\t<a href=\"https:\/\/www.marc-heiss.com\/en\/chatgpt-for-seo\/\" class=\"plain\">ChatGPT for SEO<\/a>\n\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">\n\t\t\t\t\t\tWith ChatGPT you get individual tips and tricks for your website. Try it now for [...]\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"badge absolute top post-date badge-outline\">\n\t\t\t\t\t\t\t<div class=\"badge-inner\">\n\t\t\t\t\t\t\t\t<span class=\"post-date-day\">09<\/span><br>\n\t\t\t\t\t\t\t\t<span class=\"post-date-month is-xsmall\">Jan<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/div>\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-center\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >SEO topics<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #seo\" data-bullet=\"false\" data-link=\"#seo\" data-title=\"seo\"><a name=\"seo\"><\/a><\/span>\n\n<p class=\"lead shortcode-error text-center\">Sorry, no pages was found<\/p>  <style>\n    #pages-919630643 .grid-col-1{height: 100px}\n    #pages-919630643 .grid-col-1-2{height: 50px}\n    #pages-919630643 .grid-col-1-3{height:33.3333333333px}\n    #pages-919630643 .grid-col-2-3{height: 66.6666666667px}\n    #pages-919630643 .grid-col-1-4{height: 25px}\n    #pages-919630643 .grid-col-3-4{height: 75px}\n\n\n        \/* Tablet *\/\n    @media (max-width: 850px){\n      #pages-919630643 .grid-col-1{height: 66.6666666667px}\n      #pages-919630643 .grid-col-1-2{height: 33.3333333333px}\n      #pages-919630643 .grid-col-1-3{height:22.2222222222px}\n      #pages-919630643 .grid-col-2-3{height: 44.4444444444px}\n      #pages-919630643 .grid-col-1-4{height: 16.6666666667px}\n      #pages-919630643 .grid-col-3-4{height: 50px}\n    }\n    \n        \/* Mobile *\/\n    @media (max-width: 550px){\n      #pages-919630643 .grid-col-1{height: 66.6666666667px}\n      #pages-919630643 .grid-col-1-2{height: 33.3333333333px}\n      #pages-919630643 .grid-col-1-3{height:22.2222222222px}\n      #pages-919630643 .grid-col-2-3{height: 44.4444444444px}\n      #pages-919630643 .grid-col-1-4{height: 16.6666666667px}\n      #pages-919630643 .grid-col-3-4{height: 50px}\n    }\n    \n\n  <\/style>\n  \n  \n    <div id=\"pages-919630643\" class=\"row row-small row-full-width row-grid\" data-packery-options='{\"itemSelector\": \".col\", \"gutter\": 0, \"presentageWidth\" : true}'>\n\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-619118445 > .col-inner {\n  padding: 0px 0px 0px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-collapse\" style=\"max-width:1500px\" id=\"row-1948236629\">\n\n\n\t<div id=\"col-202744137\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-center\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Google Shopping<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #gs\" data-bullet=\"false\" data-link=\"#gs\" data-title=\"gs\"><a name=\"gs\"><\/a><\/span>\n\n<p class=\"lead shortcode-error text-center\">Sorry, no pages was found<\/p>  <style>\n    #pages-2130382129 .grid-col-1{height: 100px}\n    #pages-2130382129 .grid-col-1-2{height: 50px}\n    #pages-2130382129 .grid-col-1-3{height:33.3333333333px}\n    #pages-2130382129 .grid-col-2-3{height: 66.6666666667px}\n    #pages-2130382129 .grid-col-1-4{height: 25px}\n    #pages-2130382129 .grid-col-3-4{height: 75px}\n\n\n        \/* Tablet *\/\n    @media (max-width: 850px){\n      #pages-2130382129 .grid-col-1{height: 66.6666666667px}\n      #pages-2130382129 .grid-col-1-2{height: 33.3333333333px}\n      #pages-2130382129 .grid-col-1-3{height:22.2222222222px}\n      #pages-2130382129 .grid-col-2-3{height: 44.4444444444px}\n      #pages-2130382129 .grid-col-1-4{height: 16.6666666667px}\n      #pages-2130382129 .grid-col-3-4{height: 50px}\n    }\n    \n        \/* Mobile *\/\n    @media (max-width: 550px){\n      #pages-2130382129 .grid-col-1{height: 66.6666666667px}\n      #pages-2130382129 .grid-col-1-2{height: 33.3333333333px}\n      #pages-2130382129 .grid-col-1-3{height:22.2222222222px}\n      #pages-2130382129 .grid-col-2-3{height: 44.4444444444px}\n      #pages-2130382129 .grid-col-1-4{height: 16.6666666667px}\n      #pages-2130382129 .grid-col-3-4{height: 50px}\n    }\n    \n\n  <\/style>\n  \n  \n    <div id=\"pages-2130382129\" class=\"row row-small row-full-width row-grid\" data-packery-options='{\"itemSelector\": \".col\", \"gutter\": 0, \"presentageWidth\" : true}'>\n\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-202744137 > .col-inner {\n  padding: 0px 0px 0px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-collapse\" style=\"max-width:1500px\" id=\"row-1948545362\">\n\n\n\t<div id=\"col-1078064726\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-center\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Google Ads<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #ads\" data-bullet=\"false\" data-link=\"#ads\" data-title=\"ads\"><a name=\"ads\"><\/a><\/span>\n\n<p class=\"lead shortcode-error text-center\">Sorry, no pages was found<\/p>  <style>\n    #pages-1471530968 .grid-col-1{height: 100px}\n    #pages-1471530968 .grid-col-1-2{height: 50px}\n    #pages-1471530968 .grid-col-1-3{height:33.3333333333px}\n    #pages-1471530968 .grid-col-2-3{height: 66.6666666667px}\n    #pages-1471530968 .grid-col-1-4{height: 25px}\n    #pages-1471530968 .grid-col-3-4{height: 75px}\n\n\n        \/* Tablet *\/\n    @media (max-width: 850px){\n      #pages-1471530968 .grid-col-1{height: 66.6666666667px}\n      #pages-1471530968 .grid-col-1-2{height: 33.3333333333px}\n      #pages-1471530968 .grid-col-1-3{height:22.2222222222px}\n      #pages-1471530968 .grid-col-2-3{height: 44.4444444444px}\n      #pages-1471530968 .grid-col-1-4{height: 16.6666666667px}\n      #pages-1471530968 .grid-col-3-4{height: 50px}\n    }\n    \n        \/* Mobile *\/\n    @media (max-width: 550px){\n      #pages-1471530968 .grid-col-1{height: 66.6666666667px}\n      #pages-1471530968 .grid-col-1-2{height: 33.3333333333px}\n      #pages-1471530968 .grid-col-1-3{height:22.2222222222px}\n      #pages-1471530968 .grid-col-2-3{height: 44.4444444444px}\n      #pages-1471530968 .grid-col-1-4{height: 16.6666666667px}\n      #pages-1471530968 .grid-col-3-4{height: 50px}\n    }\n    \n\n  <\/style>\n  \n  \n    <div id=\"pages-1471530968\" class=\"row row-small row-full-width row-grid\" data-packery-options='{\"itemSelector\": \".col\", \"gutter\": 0, \"presentageWidth\" : true}'>\n\n  <\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1078064726 > .col-inner {\n  padding: 0px 0px 0px 15px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row row-collapse\" style=\"max-width:1500px\" id=\"row-1236324350\">\n\n\n\t<div id=\"col-1968900539\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-1921170330\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1921170330 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-center\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Web analytics topics<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #webanalyse\" data-bullet=\"false\" data-link=\"#webanalyse\" data-title=\"web analysis\"><a name=\"webanalyse\"><\/a><\/span>\n\n<p class=\"lead shortcode-error text-center\">Sorry, no pages was found<\/p>  <style>\n    #pages-712366337 .grid-col-1{height: 100px}\n    #pages-712366337 .grid-col-1-2{height: 50px}\n    #pages-712366337 .grid-col-1-3{height:33.3333333333px}\n    #pages-712366337 .grid-col-2-3{height: 66.6666666667px}\n    #pages-712366337 .grid-col-1-4{height: 25px}\n    #pages-712366337 .grid-col-3-4{height: 75px}\n\n\n        \/* Tablet *\/\n    @media (max-width: 850px){\n      #pages-712366337 .grid-col-1{height: 66.6666666667px}\n      #pages-712366337 .grid-col-1-2{height: 33.3333333333px}\n      #pages-712366337 .grid-col-1-3{height:22.2222222222px}\n      #pages-712366337 .grid-col-2-3{height: 44.4444444444px}\n      #pages-712366337 .grid-col-1-4{height: 16.6666666667px}\n      #pages-712366337 .grid-col-3-4{height: 50px}\n    }\n    \n        \/* Mobile *\/\n    @media (max-width: 550px){\n      #pages-712366337 .grid-col-1{height: 66.6666666667px}\n      #pages-712366337 .grid-col-1-2{height: 33.3333333333px}\n      #pages-712366337 .grid-col-1-3{height:22.2222222222px}\n      #pages-712366337 .grid-col-2-3{height: 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