{"id":2941,"date":"2020-11-15T13:08:56","date_gmt":"2020-11-15T12:08:56","guid":{"rendered":"https:\/\/www.marc-heiss.com\/google-shopping\/what-is-the-google-merchant-center\/"},"modified":"2023-02-24T19:13:18","modified_gmt":"2023-02-24T18:13:18","slug":"what-is-the-google-merchant-center","status":"publish","type":"page","link":"https:\/\/www.marc-heiss.com\/en\/google-shopping\/what-is-the-google-merchant-center\/","title":{"rendered":"What is the Google Merchant Center?"},"content":{"rendered":"\n\n\t<section class=\"section dark hide-for-small\" id=\"section_1110751540\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t<div class=\"video-overlay no-click fill visible\"><\/div>\n\t<video class=\"video-bg fill visible\" preload playsinline autoplay muted loop>\n\t\t<source src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/google-shopping-video.mp4\" type=\"video\/mp4\">\t<\/video>\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-1611890895\">\n\n\n\t<div id=\"col-80649621\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h1><span style=\"font-size: 140%;\">The Google Merchant Center<\/span><\/h1>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-80649621 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-85596987\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<blockquote>\n<p class=\"vc_custom_heading\"><span style=\"font-size: 120%;\">&#8220;An e-commerce business that is ready to use Google Shopping should immediately sign up with Google Merchant Center and start creating initial products.&#8221; &#8211; Marc Heiss<\/span><\/p>\n<\/blockquote>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"gap-1686027927\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1686027927 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-1013042198\">\n\n\n\t<div id=\"col-714763411\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">8\/10<\/span><\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Users buy products online. Are you already taking advantage of this opportunity?<\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1688176096\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">30%<\/span><\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Higher conversion than with traditional Google Text Ads.<\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-711980644\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">100<\/span>%<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Transparency for your customers and the direct possibility to purchase products via your webshop.<\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1110751540 {\n  padding-top: 10px;\n  padding-bottom: 10px;\n  background-color: #273647;\n}\n#section_1110751540 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n@media (min-width:550px) {\n  #section_1110751540 {\n    padding-top: 50px;\n    padding-bottom: 50px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section dark show-for-small\" id=\"section_534147982\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t<div class=\"video-overlay no-click fill visible\"><\/div>\n\t<video class=\"video-bg fill visible\" preload playsinline autoplay muted loop>\n\t\t<source src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/google-shopping-video.mp4\" type=\"video\/mp4\">\t<\/video>\n\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row align-center\"  id=\"row-577038071\">\n\n\n\t<div id=\"col-1095710130\" class=\"col medium-5 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<h1><span style=\"font-size: 140%;\">The Google Merchant Center<\/span><\/h1>\n\n\t\t<\/div>\n\t\t\t\t\n<style>\n#col-1095710130 > .col-inner {\n  padding: 0px 0px 0px 0px;\n}\n<\/style>\n\t<\/div>\n\n\t\n\n\t<div id=\"col-176260804\" class=\"col medium-7 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner text-left\"  >\n\t\t\t\n\t\t\t\n\n<blockquote>\n<p class=\"vc_custom_heading\">&#8220;An e-commerce business that is ready to use Google Shopping should immediately sign up with Google Merchant Center and start creating initial products.&#8221; &#8211; Marc Heiss<\/p>\n<\/blockquote>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_534147982 {\n  padding-top: 10px;\n  padding-bottom: 10px;\n  background-color: #273647;\n}\n#section_534147982 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n@media (min-width:550px) {\n  #section_534147982 {\n    padding-top: 50px;\n    padding-bottom: 50px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section dark show-for-small\" id=\"section_853718450\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-798838981\">\n\n\n\t<div id=\"col-876650816\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">8\/10<\/span><\/span><\/h2>\n<p>Users buy products online. Are you already taking advantage of this opportunity?<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-422057288\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">30%<\/span><\/span><\/h2>\n<p>Higher conversion than with traditional Google Text Ads.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1328442415\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2><span style=\"color: #6fa6d4; font-size: 300%;\"><span class=\"count-up\">100<\/span>%<\/span><\/h2>\n<p>Transparency for your customers and the direct possibility to purchase products via your webshop.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_853718450 {\n  padding-top: 10px;\n  padding-bottom: 10px;\n  background-color: #273647;\n}\n#section_853718450 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n@media (min-width:550px) {\n  #section_853718450 {\n    padding-top: 50px;\n    padding-bottom: 50px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\t<div id=\"gap-781278376\" class=\"gap-element clearfix show-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-781278376 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-1196982396\">\n\n\n\t<div id=\"col-877080877\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div id=\"gap-2065691514\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2065691514 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p><span style=\"font-size: 120%;\"><span><span><a href=\"https:\/\/www.marc-heiss.com\/en\/\">Startseite<\/a><\/span><\/span><\/span><\/p>\n<h2><span style=\"font-size: 120%;\">What is the Google Merchant Center?<\/span><\/h2>\n<div>\n<div><span style=\"font-size: 120%;\">Google Merchant Center is an online dashboard where online businesses manage their products for all Google Shopping campaigns and make changes to their online products as needed.<\/span><\/div>\n<div> <\/div>\n<blockquote>\n<div><span style=\"font-size: 120%;\">The main goal of Google Merchant Center is to allow businesses to upload and manage product information, including images and prices, to be displayed in relevant Google Shopping searches.<\/span><\/div>\n<\/blockquote>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">Google Merchant Center also integrates with other Google services, such as Google My Business, to provide robust monitoring and control of Google-based marketing and e-commerce.<\/span><\/div>\n<\/div>\n<div>\n<h3><span style=\"font-size: 120%;\">Is the Google Merchant Center account free?<\/span><\/h3>\n<div><span style=\"font-size: 120%;\"><strong>The Google Merchant Center (GMC) account can be set up and used for free.  <\/strong><\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">When you run Google Shopping Ads, you will be charged for it through your Google Ads account.<\/span><\/div>\n<div> <\/div>\n<div>\n<h2><span style=\"font-size: 120%;\">Advantages of Google Merchant Center<\/span><\/h2>\n<div> <\/div>\n<blockquote>\n<div><span style=\"font-size: 120%;\">Merchant Center account offers a great advantage: it is a gateway to promote your products with Google Shopping. Here you can store important product information needed to generate and place your product ads for potential customers.<\/span><\/div>\n<\/blockquote>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">Without Google Merchant Center (GMC), your products will not be displayed in Google Shopping. You also cannot create product ads if you do not add enough product information to your GMC account.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">If you sell products directly to consumers, Google Merchant Center is one of the tools you need.  <strong>It should be an essential part of your overall digital marketing strategy.<\/strong><\/span><\/div>\n<\/div>\n<\/div>\n<p> <\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_664831713\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"2350\" height=\"620\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/shopping-diagnose.jpg\" class=\"attachment-original size-original\" alt=\"shopping-diagnose\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/shopping-diagnose.jpg 2350w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/shopping-diagnose-600x158.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/shopping-diagnose-300x79.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/shopping-diagnose-1024x270.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/shopping-diagnose-768x203.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/shopping-diagnose-1536x405.jpg 1536w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/shopping-diagnose-2048x540.jpg 2048w\" sizes=\"(max-width: 2350px) 100vw, 2350px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_664831713 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h2><span style=\"font-size: 120%;\">4 steps to start Google Merchant Center<\/span><\/h2>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\"><strong>1. you need a Google account to set up a Merchant Center account.<\/strong><\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">If you already have an account (for example, a Gmail account or a Google My Business account), you can use it.<\/span><\/div>\n<div> <\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\"><strong>2. in the next step, you provide Google with your online store information.<\/strong><\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">This includes the company name, physical address, customer service contact, your store domain and some other basic information.<\/span><\/div>\n<div> <\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\"><strong>3. then enter your product information in a format that meets Google&#8217;s feed requirements.<\/strong><\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">Some of the attributes you need to include for each product in your data feed are a unique product ID, a title, a link to the product on your website, the price, a link to an image for the product, and a description.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">Once you have your feed set up, you can send it to Google Merchant Center.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">To maintain the &#8220;Active&#8221; status for your products and run ads continuously, you must submit your product data every 30 days.<\/span><\/div>\n<div> <\/div>\n<blockquote>\n<div><span style=\"font-size: 120%;\">However, you should do this more frequently as the data in your feed changes. This also applies when you add new products, remove old products, items are out of stock, prices change, a special sale begins, etc.<\/span><\/div>\n<\/blockquote>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\"><strong>You can update your feed up to four times a day.<\/strong><\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">Here you can find instructions on <a href=\"https:\/\/www.marc-heiss.com\/google-shopping\/google-shopping-feed\/\">how to create a Google Merchant Center feed<\/a>.<\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\"><strong>To run Shopping Ads, you need to link your Google Merchant Center account with your Google Ads account.<\/strong><\/span><\/div>\n<div> <\/div>\n<div><span style=\"font-size: 120%;\">The link is relatively simple and can be created via the wrench (top right) \/ Linked accounts.<\/span><\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_136587400\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1850\" height=\"662\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/merchant-center-ads-verknuepfung.png\" class=\"attachment-original size-original\" alt=\"merchant-center-ads-verkn\u00fcpfung\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/merchant-center-ads-verknuepfung.png 1850w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/merchant-center-ads-verknuepfung-600x215.png 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/merchant-center-ads-verknuepfung-300x107.png 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/merchant-center-ads-verknuepfung-1024x366.png 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/merchant-center-ads-verknuepfung-768x275.png 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/11\/merchant-center-ads-verknuepfung-1536x550.png 1536w\" sizes=\"(max-width: 1850px) 100vw, 1850px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_136587400 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3><span style=\"font-size: 120%;\">Want to learn more about Google Shopping?<\/span><\/h3>\n<p><span style=\"font-size: 120%;\"><a href=\"https:\/\/www.marc-heiss.com\/google-shopping\/google-shopping-feed\/\">How to create a Google Shopping Feed<\/a><\/span><br><span style=\"font-size: 120%;\"><a href=\"https:\/\/www.marc-heiss.com\/google-shopping\/google-shopping-tipps\/\">Tips for the perfect Google Shopping start<\/a><\/span><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div id=\"gap-777114906\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-777114906 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2148,"parent":2903,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-2941","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the Google Merchant Center? | A guide to the setup<\/title>\n<meta name=\"description\" content=\"What is the Google Merchant Center? Here I&#039;ll show you how to set up Google Merchant Center quickly and easily.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marc-heiss.com\/en\/google-shopping\/what-is-the-google-merchant-center\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the Google Merchant Center? | A guide to the setup\" \/>\n<meta property=\"og:description\" content=\"What is the Google Merchant Center? Here I&#039;ll show you how to set up Google Merchant Center quickly and easily.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marc-heiss.com\/en\/google-shopping\/what-is-the-google-merchant-center\/\" \/>\n<meta property=\"og:site_name\" content=\"Marc Heiss Digital GmbH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marcheiss.digital\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T18:13:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/google-shopping-teaser.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"727\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is the Google Merchant Center? | A guide to the setup","description":"What is the Google Merchant Center? 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