{"id":2979,"date":"2020-12-29T11:27:05","date_gmt":"2020-12-29T10:27:05","guid":{"rendered":"https:\/\/www.marc-heiss.com\/webanalytics\/google-tag-manager\/google-tag-manager-analytics\/"},"modified":"2023-02-24T20:08:47","modified_gmt":"2023-02-24T19:08:47","slug":"google-tag-manager-analytics","status":"publish","type":"page","link":"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-tag-manager\/google-tag-manager-analytics\/","title":{"rendered":"Google Tag Manager Analytics"},"content":{"rendered":"\n<div class=\"row\"  id=\"row-912844869\">\n\n\n\t<div id=\"col-1019275206\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<span><span><a href=\"https:\/\/www.marc-heiss.com\/en\/\">Startseite<\/a><\/span><\/span>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-750017843\">\n\n\n\t<div id=\"col-292229285\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h1>How do I install Google Analytics with Google Tag Manager?<\/h1>\n<div>\n<p>In my general <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\">guide to Google Tag Manager<\/a>, you&#8217;ve already learned the basics.<\/p>\n<p>Now I&#8217;ll show you how to integrate Google Analytics over it on your website relatively easily.<\/p>\n<\/div>\n\t<div class=\"ux-menu stack stack-col justify-start ux-menu--divider-solid\">\n\t\t\n\n\t<div class=\"ux-menu-title flex\">\n\t\tTable of contents\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-popular\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#auswahl\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-down\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tSelection of the right tag\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#konfiguration\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-down\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tHow do I configure this day?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#property\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-down\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tDefinition of the Analytics Property\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-hot\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#auswahl\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-down\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tTrigger selection\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-hot\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#inhalte\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-down\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tMore content on GTM &amp; web analytics\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\n\t<\/div>\n\t\n\t<div id=\"gap-2084266939\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2084266939 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #auswahl\" data-bullet=\"false\" data-link=\"#auswahl\" data-title=\"#selection\"><a name=\"auswahl\"><\/a><\/span>\n\n<h2>Choosing the right tag<\/h2>\n<p>We have already learned that Google Tag Manager works with so-called tags. Now, to install Google Analytics, we need to select the correct tag.<\/p>\n<p>There are now several tags to choose from:<\/p>\n<ul>\n<li>Google Analytics: Universal Analytics\n<ul>\n<li>This tag is used to install the &#8220;old&#8221; universal Analytics.<\/li>\n<\/ul>\n<\/li>\n<li>Google Analytics: GA4 Configuration\n<ul>\n<li>This tag is used for the <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\">new Google Analytics 4<\/a>.<\/li>\n<\/ul>\n<\/li>\n<li>Google Analytics: GA4 event.\n<ul>\n<li>This tag is for event tracking in GA4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote>\n<p>Now, to install Google Analytics with the GTM, we select either the Universal or GA4 configuration tag.<\/p>\n<\/blockquote>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1210036408\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1250\" height=\"348\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags.jpg\" class=\"attachment-original size-original\" alt=\"gtm-ga-tags\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags.jpg 1250w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-600x167.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-300x84.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-1024x285.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-768x214.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-150x42.jpg 150w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1210036408 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-1956661438\">\n\n\n\t<div id=\"col-1816735207\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #konfiguration\" data-bullet=\"false\" data-link=\"#konfiguration\" data-title=\"#configuration\"><a name=\"konfiguration\"><\/a><\/span>\n\n<h2>Now how do I configure this tag?<\/h2>\n<p>After you have chosen one of the two tags, you need to fill in the given fields.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<span class=\"scroll-to\" data-label=\"Scroll to: #funktion\" data-bullet=\"false\" data-link=\"#funktion\" data-title=\"function\"><a name=\"funktion\"><\/a><\/span>\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_390624326\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1479\" height=\"821\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-konfiguration.jpg\" class=\"attachment-original size-original\" alt=\"gtm-ga-tags-konfiguration\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-konfiguration.jpg 1479w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-konfiguration-600x333.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-konfiguration-300x167.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-konfiguration-1024x568.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-konfiguration-768x426.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-konfiguration-150x83.jpg 150w\" sizes=\"(max-width: 1479px) 100vw, 1479px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_390624326 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p><strong>I chose to use the Universal Analytics tag in this guide.<\/strong><\/p>\n<p>To learn how to install GA4, you can <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\">use this GA4 Guide<\/a>.<\/p>\n<p><strong>Now the following steps have to be done:<\/strong><\/p>\n<h2>Selection of the tracking type<\/h2>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Here you can choose between page view, event, transaction, etc. We are now concerned here exclusively with the page call type.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>What is the page view tracking type?<\/h3>\n<p>By selecting this type, you are telling Google Tag Manager that you want to track all page views. That is, all visitors that match the selected <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/#trigger\">trigger of the tag<\/a>.<\/p>\n<p>&nbsp;<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_949520785\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1427\" height=\"548\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-variablen.jpg\" class=\"attachment-original size-original\" alt=\"gtm-ga-tags-variablen\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-variablen.jpg 1427w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-variablen-600x230.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-variablen-300x115.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-variablen-1024x393.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-variablen-768x295.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-variablen-150x58.jpg 150w\" sizes=\"(max-width: 1427px) 100vw, 1427px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_949520785 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h2>&nbsp;<\/h2>\n<div class=\"row\"  id=\"row-1862191249\">\n\n\n\t<div id=\"col-1641697513\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #property\" data-bullet=\"false\" data-link=\"#property\" data-title=\"property\"><a name=\"property\"><\/a><\/span>\n\n<h2>Definition of the Google Analytics Property<\/h2>\n<p>After we have defined the type, we of course have to tell the tag where we want to send the data. So our ID of the desired Analytics Property.<\/p>\n<p><strong>You can find this ID directly in the Google Analytics interface under Settings \/ Property Settings.<\/strong><\/p>\n<p>We now have the option to create a so-called Google Analytics Settings Variable or to enter the tracking ID directly.<\/p>\n<h3>What is this Google Analytics variable?<\/h3>\n<p>Using variables in Google Analytics settings makes it convenient to use and maintain settings in multiple tags. To set separate settings for this tag, tick the box below to override the default settings. If you do not select a variable in the Google Analytics settings, you will need to set the tracking ID via the Override settings.<\/p>\n<p><strong>If we don&#8217;t want to use Analytics variable, we can tick the following checkbox and enter the ID there manually.<\/strong><\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_155465502\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1383\" height=\"591\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-variable.jpg\" class=\"attachment-original size-original\" alt=\"gtm-ga-tags-variable\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-variable.jpg 1383w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-variable-600x256.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-variable-300x128.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-variable-1024x438.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-variable-768x328.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/gtm-ga-tags-variable-150x64.jpg 150w\" sizes=\"(max-width: 1383px) 100vw, 1383px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_155465502 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #auswahl\" data-bullet=\"false\" data-link=\"#auswahl\" data-title=\"#selection\"><a name=\"auswahl\"><\/a><\/span>\n\n<h2>Trigger selection<\/h2>\n<p>As a last step, we need to select the correct trigger.<\/p>\n<p>If you want to fire Google Analytics on all pages (is the most common approach if you don&#8217;t have Analytics installed yet), then you just need to select the trigger (All Pages).&nbsp;<\/p>\n<p><strong>This trigger is created by default and is available immediately.<\/strong><\/p>\n<p>Now all you have to do is save the tag and publish the GTM.<\/p>\n<blockquote>\n<p>Congratulations, you have installed Google Analytics via Google Tag Manager.<\/p>\n<\/blockquote>\n<p><strong>Attention! If you act DSGVO compliant, you should definitely have a Consent Management in place, which of course fires the tag only after the user&#8217;s consent.<\/strong><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n  <div class=\"banner has-hover\" id=\"banner-1319817007\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-118077849\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text box-shadow-3\">\n              \n              <div class=\"text-inner text-left\">\n                  \n\n<blockquote>\n<p>You want to get <strong>started in<\/strong> online marketing <strong>?<\/strong> Then contact us right away or book a <strong>non-binding initial consultation<\/strong>.<\/p>\n<\/blockquote>\n<a href=\"https:\/\/www.marc-heiss.com\/kontakt\/\" class=\"button primary is-outline\" >\n\t\t<span>Request a spot<\/span>\n\t<\/a>\n\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-118077849 .text-box-content {\n  background-color: rgb(255, 255, 255);\n  font-size: 100%;\n}\n#text-box-118077849 .text-inner {\n  padding: 30px 30px 30px 30px;\n}\n#text-box-118077849 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #text-box-118077849 {\n    width: 91%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1319817007 {\n  padding-top: 256px;\n  background-color: rgb(255, 255, 255);\n}\n@media (min-width:550px) {\n  #banner-1319817007 {\n    padding-top: 254px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #inhalte\" data-bullet=\"false\" data-link=\"#inhalte\" data-title=\"#contents\"><a name=\"inhalte\"><\/a><\/span>\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Helpful Google Tag Manager &amp; Web Analytics Topics<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<div class=\"row row-small\"  id=\"row-314318418\">\n\n\n\t<div id=\"col-102926513\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1152746205\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/facebook-pixel-mit-google-tag-manager-verwenden\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-394043675\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/facebook-pixel-mit-google-tag-manager-verwenden\/\"><strong>Google Tag Manager &amp; Facebook<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-394043675 {\n  width: 60%;\n}\n#text-box-394043675 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1152746205 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2044939979\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-450737274\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-535227395\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics\/\"><strong>Google Analytics<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-535227395 {\n  width: 60%;\n}\n#text-box-535227395 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-450737274 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2117,"parent":2915,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2979","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do I install Google Analytics with Google Tag Manager?<\/title>\n<meta name=\"description\" content=\"A guide on how to install Google Analytics with Google Tag Manager (GTM). Learn more about it here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-tag-manager\/google-tag-manager-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do I install Google Analytics with Google Tag Manager?\" \/>\n<meta property=\"og:description\" content=\"A guide on how to install Google Analytics with Google Tag Manager (GTM). 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