{"id":2981,"date":"2021-01-01T16:02:53","date_gmt":"2021-01-01T15:02:53","guid":{"rendered":"https:\/\/www.marc-heiss.com\/webanalytics\/google-tag-manager\/use-facebook-pixel-with-google-tag-manager\/"},"modified":"2023-02-24T20:09:08","modified_gmt":"2023-02-24T19:09:08","slug":"use-facebook-pixel-with-google-tag-manager","status":"publish","type":"page","link":"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-tag-manager\/use-facebook-pixel-with-google-tag-manager\/","title":{"rendered":"Use Facebook Pixel with Google Tag Manager"},"content":{"rendered":"\n
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How do I use the Facebook Pixel with Google Tag Manager?<\/h1>\n
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If you use Google Tag Manager to manage tags for your website, you can add your Facebook pixel to your Google Tag Manager account to measure and optimize the results of your Facebook ads.<\/p>\n

Now, to install the Facebook Pixel in Google Tag Manager<\/a>, you would need to do the following steps:<\/strong><\/p>\n

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  1. Log in to your Google Tag Manager account.<\/li>\n
  2. Select the container of your website and click Add new tag<\/b>.<\/li>\n
  3. Click Custom HTML Tag<\/b>  and enter a name for your tag.<\/li>\n<\/ol>\n

    We will now switch to the Facebook account.<\/strong><\/p>\n

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    1. Go to Events Manager<\/a> and select Add Event<\/b> .<\/li>\n
    2. Select Install code manually<\/b> .<\/li>\n
    3. Select Copy Code<\/b> to copy the entire base code of the pixel.<\/li>\n
    4. Now we go back to Google Tag Manager<\/strong>and paste the code into the HTML container.<\/li>\n
    5. Click on the drop-down menu Advanced Settings<\/b> and select Once per page<\/b> under Tag firing options<\/b> .<\/li>\n
    6. Go to Fire On<\/b> and select All Pages<\/b>.<\/li>\n
    7. Click to create a tag<\/b>.<\/li>\n<\/ol>\n<\/div>\n\t
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      \n\t\tTable of contents\t<\/div>\n\t\n\n\t
      \n\t\t\n\t\t\t<\/i>\t\t\t\n\t\t\t\tWhat are the standard events?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t
      \n\t\t\n\t\t\t<\/i>\t\t\t\n\t\t\t\tHow do I install these events?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t
      \n\t\t\n\t\t\t<\/i>\t\t\t\n\t\t\t\tTest Facebook Pixel\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t
      \n\t\t\n\t\t\t<\/i>\t\t\t\n\t\t\t\tMore content on GTM & web analytics\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\n\t<\/div>\n\t\n\t
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