{"id":2983,"date":"2021-02-27T10:30:26","date_gmt":"2021-02-27T09:30:26","guid":{"rendered":"https:\/\/www.marc-heiss.com\/google-analytics-wordpress\/"},"modified":"2023-02-24T20:59:20","modified_gmt":"2023-02-24T19:59:20","slug":"google-analytics-wordpress","status":"publish","type":"page","link":"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics\/google-analytics-wordpress\/","title":{"rendered":"Google Analytics WordPress"},"content":{"rendered":"\n\n\t<section class=\"section\" id=\"section_1361745681\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(235, 235, 235);border-width:1px 0px 0px 0px;\">\n\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"gap-1560915572\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1560915572 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row row-large align-middle align-center\"  id=\"row-920754370\">\n\n\n\t<div id=\"col-317653873\" class=\"col medium-11 small-10 large-11\"  >\n\t\t\t\t<div class=\"col-inner text-left dark\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"text-center\">\n<div class=\"headline-accent hero\">\n<h1>Set up Google Analytics in WordPress<\/h1>\n<\/div>\n<p class=\"h3 lead\">How do I integrate Google Analytics in the WordPress CMS system?<\/p>\n<\/div>\n<p>There are several ways to do this. In general, a distinction is made between plug-in solutions and manual integration. I will present you both options and my plugin recommendations for them in this article.<\/p>\n<blockquote>\n<p>Data is the new gold, so it is essential that you also set up Google Analytics correctly in your WordPress.<\/p>\n<\/blockquote>\n\t<div id=\"gap-2087081896\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2087081896 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1361745681 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 300px;\n  background-color: #2871be;\n}\n#section_1361745681 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n@media (min-width:550px) {\n  #section_1361745681 {\n    padding-top: 20px;\n    padding-bottom: 20px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row\"  id=\"row-451329127\">\n\n\n\t<div id=\"col-434879984\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<span><span><a href=\"https:\/\/www.marc-heiss.com\/en\/\">Startseite<\/a><\/span><\/span>\n\t<div id=\"gap-1121052470\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1121052470 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu stack stack-col justify-start ux-menu--divider-solid\">\n\t\t\n\n\t<div class=\"ux-menu-link flex menu-item\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#definition\" >\n\t\t\t\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tWhat is Google Analytics?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#wichtig\" >\n\t\t\t\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tWhy is Google Analytics so important for WordPress?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#install\" >\n\t\t\t\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tHow do I install Google Analytics in WordPress?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-popular\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#plugin\" >\n\t\t\t\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tInstallation with plugins\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-new\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#gtm\" >\n\t\t\t\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tInstallation with Google Tag Manager\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#ohne\" >\n\t\t\t\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tInstallation without plugins\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\n\t<\/div>\n\t\n\t<div id=\"gap-1484406201\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1484406201 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #definition\" data-bullet=\"false\" data-link=\"#definition\" data-title=\"definition\"><a name=\"definition\"><\/a><\/span>\n\n<div class=\"video video-fit mb\" style=\"padding-top:56.25%;\"><iframe loading=\"lazy\" title=\"Google Analytics in WordPress einrichten | 3 einfach Wege, schnell erkl\u00e4rt! [2021]\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/ndZaR35BiMk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n\n<h2>What is Google Analytics and why do I need it?<\/h2>\n<p>Google Analytics is a tool for analyzing your website visitors and their actions on your site. Here you can find a detailed report on <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics\/\">Google Analytics<\/a>.<\/p>\n<p><strong>Abstract:<\/strong> You integrate a so-called tracking code on your WordPress website and it collects data which is sent to Google Analytics.<\/p>\n<p>In Google Analytics, you will then have 5 categories to choose from, where you can analyze your data accordingly:<\/p>\n<ul>\n<li><strong>Real-time<\/strong>: Shows what is happening on your website at the moment you are viewing the report.<\/li>\n<li><strong>Audience<\/strong>: Contains information about who visits your website, including demographic data.<\/li>\n<li><strong>Acquisition<\/strong>: Overview of the different traffic sources.<\/li>\n<li><strong>Behavior<\/strong>: An overview of the most important pages and user paths.<\/li>\n<li><strong>Conversions<\/strong>: Here you can record target conversions and e-commerce tracking.<\/li>\n<\/ul>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_667815633\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1401\" height=\"552\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/Google-Analytics-Berichtuebersicht.jpg\" class=\"attachment-original size-original\" alt=\"Google-Analytics-Bericht\u00fcbersicht\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/Google-Analytics-Berichtuebersicht.jpg 1401w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/Google-Analytics-Berichtuebersicht-600x236.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/Google-Analytics-Berichtuebersicht-300x118.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/Google-Analytics-Berichtuebersicht-1024x403.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/Google-Analytics-Berichtuebersicht-768x303.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/Google-Analytics-Berichtuebersicht-150x59.jpg 150w\" sizes=\"(max-width: 1401px) 100vw, 1401px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_667815633 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-1937618114\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1937618114 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #wichtig\" data-bullet=\"false\" data-link=\"#wichtig\" data-title=\"important\"><a name=\"wichtig\"><\/a><\/span>\n\n<h2>Why is Google Analytics important for your WordPress website?<\/h2>\n<p>As written in the introduction, your data is the new gold for you and your online success.<\/p>\n<p>Important reasons why you should set up Google Analytics for your WordPress are the following:<\/p>\n<p><strong>Review of goal achievement:&nbsp;<\/strong>The first consideration you should make about your website is what goal am I pursuing with it? Is it sales in your online store? Are they inquiries about your service? Is it traffic?<\/p>\n<p>You can only answer these questions with an appropriate tracking system.<\/p>\n<p><strong>Monitoring of marketing activities:&nbsp;<\/strong>If you run <a href=\"https:\/\/www.marc-heiss.com\/google-ads\/\">Google Ads<\/a>, <a href=\"https:\/\/www.marc-heiss.com\/microsoft-ads\/\">Microsoft Ads<\/a> or <a href=\"https:\/\/www.marc-heiss.com\/display-werbung\/\">Display Advertising<\/a> for your website, you probably also want to check what benefit this spending has? This is exactly where Google Analytics for WordPress comes into play.<\/p>\n<p><strong>Analysis of your target group:&nbsp;<\/strong>Via the demographic reports in Google Analytics, you can draw conclusions about your target group.<\/p>\n<blockquote>\n<p>But now that we&#8217;ve talked around the topic enough, let&#8217;s turn our attention to the ways in which you can now add Google Analytics to WordPress.<\/p>\n<\/blockquote>\n<span class=\"scroll-to\" data-label=\"Scroll to: #install\" data-bullet=\"false\" data-link=\"#install\" data-title=\"install\"><a name=\"install\"><\/a><\/span>\n\n<h2>How do I install Google Analytics in WordPress?<\/h2>\n<p>Now there are several ways to do this here. Here it is important to note that you use as &#8220;lean&#8221; plugins as possible for integration, since every plugin naturally also has a negative impact on the loading time.<\/p>\n<p><strong>I&#8217;m glad you decided to read this article, because of course I&#8217;m going to present you only the best plugins for this integration.<\/strong><\/p>\n<p>Before we start with the plugins, I&#8217;ll show you where you can read out the so-called tracking ID for your Google Analytics.<\/p>\n<ol>\n<li>To create Google Analytics, you need a <a href=\"https:\/\/support.google.com\/accounts\/answer\/27441?hl=de\" rel=\"nofollow\">Google account<\/a>.<\/li>\n<li>If you already have an account or have created one now, go to the <a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" rel=\"nofollow\">Google Analytics page<\/a>.<\/li>\n<li>There you can either create a new property or query the code of an existing one.<\/li>\n<li>You can easily query the code of an existing property via Administration \/ Property Settings \/ <strong>Tracking ID<\/strong>.&nbsp;<\/li>\n<li>For a new installation, click Create Property and follow the Google wizard to install. At the end you will receive the tracking ID, which you will need for the following topics.<\/li>\n<\/ol>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1039179039\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1478\" height=\"365\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/google-analytics-property.jpg\" class=\"attachment-original size-original\" alt=\"google-analytics-property\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/google-analytics-property.jpg 1478w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/google-analytics-property-600x148.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/google-analytics-property-300x74.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/google-analytics-property-1024x253.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/google-analytics-property-768x190.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/google-analytics-property-150x37.jpg 150w\" sizes=\"(max-width: 1478px) 100vw, 1478px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1039179039 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-1766907906\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1766907906 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #plugin\" data-bullet=\"false\" data-link=\"#plugin\" data-title=\"plugin\"><a name=\"plugin\"><\/a><\/span>\n\n<h3>1. installation Google Analytics with a plugin<\/h3>\n<h4><strong>Site Kit by Google<\/strong><\/h4>\n<div>Site Kit is the official Google WordPress plugin. You can connect your website to 6 Google services: Search Console, Adsense, Analytics, PageSpeed Insights, Optimize and Tag Manager.<\/div>\n<div><a href=\"https:\/\/de.wordpress.org\/plugins\/google-site-kit\/\" rel=\"nofollow\">Here you can get Site Kit by Google<\/a><\/div>\n<div>&nbsp;<\/div>\n<div>Once you&#8217;ve given Google permission to access your site, you&#8217;ll see a new Site Kit administration menu in the WordPress admin panel, and a separate page for each module you&#8217;ve enabled.<\/div>\n<div>&nbsp;<\/div>\n<div>Beyond connecting your website, there are not many settings to configure. Site Kit automatically adds the Google Analytics tracking code to your website and if it has already been added, it will not be added again, of course.<\/div>\n\t<div id=\"gap-674894719\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-674894719 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1040115101\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1544\" height=\"500\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/site-kit-google.png\" class=\"attachment-original size-original\" alt=\"site-kit-google\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/site-kit-google.png 1544w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/site-kit-google-600x194.png 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/site-kit-google-300x97.png 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/site-kit-google-1024x332.png 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/site-kit-google-768x249.png 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/site-kit-google-1536x497.png 1536w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/site-kit-google-150x49.png 150w\" sizes=\"(max-width: 1544px) 100vw, 1544px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1040115101 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-897119260\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-897119260 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div>Site Kit is a simple solution if you want to integrate all other Google services at the same time. It is important to know here that there is also a dashboard in WordPress with your access data. but you can query all other data directly in Google Analytics.<\/div>\n<div>&nbsp;<\/div>\n<h3>MonsterInsights<\/h3>\n<div>With over two million active installs, MonsterInsights is by far the most popular Google Analytics WordPress plugin on the market.<\/div>\n<div>&nbsp;<\/div>\n<div>You can view detailed statistics directly from the WordPress admin panel and add additional tracking for popular e-commerce WordPress plugins like WooCommerce, Easy Digital Downloads and MemberPress.<\/div>\n<div>&nbsp;<\/div>\n<div>When you activate MonsterInsights for the first time, you will be guided through the initial setup with a user-friendly &#8220;Startup Wizard&#8221;. After giving MonsterInsights permission to access your Google Analytics account, you can choose which website profile you want to access.<\/div>\n<div>&nbsp;<\/div>\n<div><a href=\"https:\/\/wordpress.org\/plugins\/google-analytics-for-wordpress\/\" rel=\"nofollow\">Here you can find MonsterInsights for download.<\/a><\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_2081901682\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/monsterinsights-google-Analytics.png\" class=\"attachment-original size-original\" alt=\"monsterinsights-google-Analytics\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/monsterinsights-google-Analytics.png 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/monsterinsights-google-Analytics-600x315.png 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/monsterinsights-google-Analytics-300x158.png 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/monsterinsights-google-Analytics-768x404.png 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/monsterinsights-google-Analytics-150x79.png 150w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_2081901682 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3>GA Google Analytics<\/h3>\n<div>If you don&#8217;t need a dashboard in WordPress, but just want to define what should be tracked, then GA Google Analytics is the plugin for you.<\/div>\n<div>&nbsp;<\/div>\n<div>Developed by WordPress veteran Jeff Starr, the plugin allows you to integrate Google Analytics into your website by simply providing your GA tracking ID.<\/div>\n<div>&nbsp;<\/div>\n<div>With <a href=\"https:\/\/wordpress.org\/plugins\/ga-google-analytics\/\" rel=\"nofollow\">GA Google Analytics<\/a>, you can also add improved link attribution, IP anonymization and forcing SSL. There is also an option to add custom code.<\/div>\n<div>&nbsp;<\/div>\n<div>Just add your tracking ID in the corresponding field and you have Google Analytics integrated.<\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_430540868\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"2298\" height=\"771\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/ga-google-analytics.jpg\" class=\"attachment-original size-original\" alt=\"ga-google-analytics\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/ga-google-analytics.jpg 2298w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/ga-google-analytics-600x201.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/ga-google-analytics-300x101.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/ga-google-analytics-1024x344.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/ga-google-analytics-768x258.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/ga-google-analytics-1536x515.jpg 1536w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/ga-google-analytics-2048x687.jpg 2048w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/ga-google-analytics-150x50.jpg 150w\" sizes=\"(max-width: 2298px) 100vw, 2298px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_430540868 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-2025126980\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2025126980 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #gtm\" data-bullet=\"false\" data-link=\"#gtm\" data-title=\"gtm\"><a name=\"gtm\"><\/a><\/span>\n\n<h2>2. installation of Google Analytics with Google Tag Manager<\/h2>\n<p>If you don&#8217;t want to use any of the above plugins, you can of course install Google Analytics with Tag Manager.<\/p>\n<p>Here I have an article that explains each step in <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/google-tag-manager-analytics\/\">Google Tag Manager to install Google Analytics<\/a>.<\/p>\n<p>Like Google Analytics, Google Tag Manager requires a tracking code on your website.<\/p>\n<p><strong>Integration of Google Tag Manager with a plugin<\/strong><\/p>\n<p>Here I can recommend you the <a href=\"https:\/\/de.wordpress.org\/plugins\/duracelltomi-google-tag-manager\/\" rel=\"nofollow\">Google Tag Manager for WordPress plugin<\/a>. You just need to install the plugin and add the Google Tag Manager ID in the plugin. The advantage here is that the plugin takes care of the complete configuration of the so-called data layer and you don&#8217;t have to do anything else.  <strong>So my clear recommendation for beginners.&nbsp;<\/strong><\/p>\n<p>More about how <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\">Google Tag Manager works<\/a>.<\/p>\n<span class=\"scroll-to\" data-label=\"Scroll to: #ohne\" data-bullet=\"false\" data-link=\"#ohne\" data-title=\"without\"><a name=\"ohne\"><\/a><\/span>\n\n<h2>3. installation of Google Analytics without plugin<\/h2>\n<p>If you don&#8217;t want to use a plugin, you can simply integrate the Google Analytics tracking code directly into your WordPress template.<\/p>\n<p><strong>This option is for advanced users only and should be used with caution<\/strong>.<\/p>\n<p>To do this now, you can go directly to WordPress \/ Design \/ Theme Editor and there implement the tracking code in your template under Theme Header (header.php).<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1482405733\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1267\" height=\"371\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/wordpress-theme-header.jpg\" class=\"attachment-original size-original\" alt=\"wordpress-theme-header\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/wordpress-theme-header.jpg 1267w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/wordpress-theme-header-600x176.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/wordpress-theme-header-300x88.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/wordpress-theme-header-1024x300.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/wordpress-theme-header-768x225.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/wordpress-theme-header-150x44.jpg 150w\" sizes=\"(max-width: 1267px) 100vw, 1267px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1482405733 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-1481894781\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1481894781 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3>Google Analytics and privacy<\/h3>\n<p>It <strong>is important that you use Google Analytics in a privacy compliant manner<\/strong>. You can do this either via a consent tool like <a href=\"https:\/\/www.cookiebot.com\/\" rel=\"nofollow\">CookieBot<\/a> or my recommendation for WordPress: <a href=\"https:\/\/de.borlabs.io\/\" rel=\"nofollow\">Borlabs<\/a>.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t<section class=\"section\" id=\"section_715551101\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-598191041\">\n\n\n\t<div id=\"col-598832536\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><strong>This was the article about Google Analytics for WordPress<\/strong><\/p>\n<p>Below you can find more interesting articles about web analytics &amp; tracking.<\/p>\n<p><strong>Share article!<\/strong><\/p>\n<div class=\"social-icons share-icons share-row relative full-width text-left icon-style-fill\" style=\"font-size:88%\"><a href=\"whatsapp:\/\/send?text=Google%20Analytics%20WordPress - https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics\/google-analytics-wordpress\/\" data-action=\"share\/whatsapp\/share\" class=\"icon primary button circle tooltip whatsapp show-for-medium\" title=\"Share on WhatsApp\" aria-label=\"Share on WhatsApp\"><i class=\"icon-whatsapp\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics\/google-analytics-wordpress\/\" data-label=\"Facebook\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip facebook\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\"><i class=\"icon-facebook\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/twitter.com\/share?url=https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics\/google-analytics-wordpress\/\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip twitter\" title=\"Share on Twitter\" aria-label=\"Share on Twitter\" rel=\"noopener nofollow\"><i class=\"icon-twitter\" aria-hidden=\"true\"><\/i><\/a><a href=\"mailto:?subject=Google%20Analytics%20WordPress&body=Check%20this%20out%3A%20https%3A%2F%2Fwww.marc-heiss.com%2Fen%2Fwebanalytics%2Fgoogle-analytics%2Fgoogle-analytics-wordpress%2F\" class=\"icon primary button circle tooltip email\" title=\"Email to a Friend\" aria-label=\"Email to a Friend\" rel=\"nofollow\"><i class=\"icon-envelop\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/pinterest.com\/pin\/create\/button?url=https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics\/google-analytics-wordpress\/&media=https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/googleanalytics-wordpress-1024x576.png&description=Google%20Analytics%20WordPress\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip pinterest\" title=\"Pin on Pinterest\" aria-label=\"Pin on Pinterest\" rel=\"noopener nofollow\"><i class=\"icon-pinterest\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics\/google-analytics-wordpress\/&title=Google%20Analytics%20WordPress\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip linkedin\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\"><i class=\"icon-linkedin\" aria-hidden=\"true\"><\/i><\/a><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1829331975\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:100%;width:61%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"719\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135.png\" class=\"attachment- size-\" alt=\"Marc Heiss\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135.png 900w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-600x479.png 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-300x240.png 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-768x614.png 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-150x120.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<p style=\"text-align: left;\"><strong>Author<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/marc-heiss-70194384\/\">Marc Heiss<\/a><br><strong>Position<\/strong>: Management<br><strong>Updated<\/strong>: 27.02.2021<\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_715551101 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Helpful Topics Around Web Analytics &amp; Tracking<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<div class=\"row\"  id=\"row-345098415\">\n\n\n\t<div id=\"col-2111610158\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1233576588\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-255962744\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics\/\"><strong>Google analytics<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-255962744 {\n  width: 60%;\n}\n#text-box-255962744 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1233576588 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1648958865\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1283182879\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-2080295176\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\"><strong>Google Tag Manager<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-2080295176 {\n  width: 60%;\n}\n#text-box-2080295176 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1283182879 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1951320258\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-2133820114\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1519589497\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\"><strong>Google Analytics 4<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1519589497 {\n  width: 60%;\n}\n#text-box-1519589497 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-2133820114 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2232,"parent":2985,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-2983","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Set up Google Analytics in WordPress | 3 simple ways explained<\/title>\n<meta name=\"description\" content=\"Set up Google Analytics in WordPress. Here I&#039;ll show you 3 easy ways to set up Google Analytics in WordPress.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics\/google-analytics-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Set up Google Analytics in WordPress | 3 simple ways explained\" \/>\n<meta property=\"og:description\" content=\"Set up Google Analytics in WordPress. Here I&#039;ll show you 3 easy ways to set up Google Analytics in WordPress.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics\/google-analytics-wordpress\/\" \/>\n<meta property=\"og:site_name\" content=\"Marc Heiss Digital GmbH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marcheiss.digital\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-24T19:59:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/googleanalytics-wordpress.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Set up Google Analytics in WordPress | 3 simple ways explained","description":"Set up Google Analytics in WordPress. 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