{"id":2985,"date":"2020-12-11T11:57:16","date_gmt":"2020-12-11T10:57:16","guid":{"rendered":"https:\/\/www.marc-heiss.com\/webanalytics\/google-analytics\/"},"modified":"2023-02-24T20:09:51","modified_gmt":"2023-02-24T19:09:51","slug":"google-analytics","status":"publish","type":"page","link":"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics\/","title":{"rendered":"Google Analytics"},"content":{"rendered":"\n<div class=\"row\"  id=\"row-1905191621\">\n\n\n\t<div id=\"col-666633308\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<span><span><a href=\"https:\/\/www.marc-heiss.com\/en\/\">Startseite<\/a><\/span><\/span>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"row\"  id=\"row-812437627\">\n\n\n\t<div id=\"col-961160523\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h1>What is Google Analytics?<\/h1>\n<div>\n<p>Google Analytics is a free web analytics service that provides statistics and basic analytics tools for search engine optimization (SEO) and marketing purposes.<\/p>\n<p><strong>Attention:<\/strong> As of July 1, 2023, Universal Analytics will no longer process new data in standard properties. You can prepare by switching to <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\">Google Analytics 4<\/a> in time.<\/p>\n<p>Here is the official information from Google about the <a href=\"https:\/\/support.google.com\/analytics\/answer\/11583528\" rel=\"nofollow\">disabling of Universal Analytics<\/a>.<\/p>\n<p><strong>The service is available to anyone with a Google account.<\/strong><\/p>\n<p>Features include:<\/p>\n<ul>\n<li>Data visualization tools<\/li>\n<li>Segmentation for the analysis of subgroups<\/li>\n<li>Custom reports<\/li>\n<li>Email-based sharing and communication<\/li>\n<li>Integration with other Google products such as AdWords, Search Console<\/li>\n<\/ul>\n<p><strong>On this page you will find an overview of the various functions of Google Analytics.<\/strong><\/p>\n<p>If you are already interested in specific topics related to Analytics, you can find <strong>more in-depth content<\/strong> here.<\/p>\n<\/div>\n\n<div class=\"row row-small\"  id=\"row-165420823\">\n\n\n\t<div id=\"col-1337478164\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1344352931\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-39741183\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h4 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\"><strong>Google Analytics 4<\/strong><\/a><\/h4>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-39741183 {\n  width: 60%;\n}\n#text-box-39741183 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1344352931 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\t<div id=\"gap-190956042\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-190956042 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1222393482\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics\/google-analytics-wordpress\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1819688287\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h4 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics\/google-analytics-wordpress\/\"><strong>Google Analytics for WordPress<\/strong><\/a><\/h4>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1819688287 {\n  width: 60%;\n}\n#text-box-1819688287 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1222393482 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-971776616\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1572960414\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/google-tag-manager-analytics\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-58036384\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h4 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/google-tag-manager-analytics\/\"><strong>Google Tag Manager &amp; Google Analytics<\/strong><\/a><\/h4>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-58036384 {\n  width: 60%;\n}\n#text-box-58036384 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1572960414 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Introduction to Google analytics<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<div class=\"row\"  id=\"row-1483166697\">\n\n\n\t<div id=\"col-2028385599\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"ux-menu stack stack-col justify-start ux-menu--divider-solid\">\n\t\t\n\n\t<div class=\"ux-menu-link flex menu-item label-popular\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#funktion\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-down\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tHow does Google Analytics work?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#installation\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-down\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tHow do I install Google Analytics?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-hot\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#vorteile\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-down\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tWhat are the advantages and disadvantages of Google Analytics?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\n\t<\/div>\n\t\n\t<div id=\"gap-1623593957\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1623593957 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #funktion\" data-bullet=\"false\" data-link=\"#funktion\" data-title=\"function\"><a name=\"funktion\"><\/a><\/span>\n\n<h2>How does Google Analytics work?<\/h2>\n<blockquote>\n<p>To use Google Analytics, you need to integrate a so-called tracking code on your website.<\/p>\n<\/blockquote>\n<p>When the tracking code is loaded on the page, a hit is generated and sent to Google Analytics. This hit collects all known information about the user at that exact moment &#8211; a snapshot of information.<\/p>\n<p><strong>This information is transmitted each time a hit is sent to GA.<\/strong><\/p>\n<p><b>Important:<\/b><\/p>\n<p>Remember that the hit is a snapshot of information at a particular point in time. So if the user resizes the viewport in the middle of the session, GA will only know about the change if the user has triggered an event or visited another page. If the user left the page without firing another hit, GA would have no way of knowing this.<\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<span class=\"scroll-to\" data-label=\"Scroll to: #installation\" data-bullet=\"false\" data-link=\"#installation\" data-title=\"installation\"><a name=\"installation\"><\/a><\/span>\n\n<div class=\"row\"  id=\"row-757830108\">\n\n\n\t<div id=\"col-390844596\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<h2>How do I install Google Analytics?<\/h2>\n<p>Currently, <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\">Google Analytics 4<\/a> is the default when you create a new property in Google Analytics.<\/p>\n<blockquote>\n<p>However, I still recommend that you run both types in parallel. So a Universal Analytics Property and a <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\">Google Analytics 4 Property<\/a>.<\/p>\n<\/blockquote>\n<p><strong>To install Google Analytics now, all you need to do is integrate one of the following tracking codes on your website.&nbsp;<\/strong><\/p>\n<p>In the following figure you can see the tracking code for a Google Analytics installation.<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_681557165\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1199\" height=\"446\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/universal-analytics-tracking-code.jpg\" class=\"attachment-original size-original\" alt=\"universal-analytics-tracking-code\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/universal-analytics-tracking-code.jpg 1199w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/universal-analytics-tracking-code-600x223.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/universal-analytics-tracking-code-300x112.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/universal-analytics-tracking-code-1024x381.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/12\/universal-analytics-tracking-code-768x286.jpg 768w\" sizes=\"(max-width: 1199px) 100vw, 1199px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_681557165 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>In the following figure you can see the so-called data streams of the new Google Analytics.<\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_141692970\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1761\" height=\"572\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/datenstream-google-analytics-neu.jpg\" class=\"attachment-original size-original\" alt=\"datenstream-google-analytics-neu\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/datenstream-google-analytics-neu.jpg 1761w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/datenstream-google-analytics-neu-600x195.jpg 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/datenstream-google-analytics-neu-300x97.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/datenstream-google-analytics-neu-1024x333.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/datenstream-google-analytics-neu-768x249.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/10\/datenstream-google-analytics-neu-1536x499.jpg 1536w\" sizes=\"(max-width: 1761px) 100vw, 1761px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_141692970 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<p>Now that you have received the tracking code, you need to integrate it on every page of your website. (in the Head area)<\/p>\n<blockquote>\n<p>If you use WordPress, there are many plugins that will do this for you.<\/p>\n<\/blockquote>\n<p><strong>My recommendations are:<\/strong><\/p>\n<p><a href=\"https:\/\/de.wordpress.org\/plugins\/google-analytics-for-wordpress\/\">Google Analytics by MonsterInsights<\/a><\/p>\n<p><a href=\"https:\/\/de.wordpress.org\/plugins\/header-footer-code-manager\/\">Header Footer Code Manager<\/a><\/p>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<span class=\"scroll-to\" data-label=\"Scroll to: #vorteile\" data-bullet=\"false\" data-link=\"#vorteile\" data-title=\"advantages\"><a name=\"vorteile\"><\/a><\/span>\n\n<h2>What are the advantages of Google Analytics?<\/h2>\n<ul>\n<li>It is free of charge. (But is there also a<a href=\"https:\/\/marketingplatform.google.com\/about\/analytics-360\/\"> Google Analytics 360<\/a> option for larger companies).<\/li>\n<li>Complete integration of all Google services.<a href=\"https:\/\/www.marc-heiss.com\/google-ads\/\">(Google Ads<\/a>, Search Console etc.)<\/li>\n<li>Visualization of your visitor data<\/li>\n<li>Segmentation &amp; analysis of your marketing data<\/li>\n<li>Report &amp; Dashboard Automation<\/li>\n<li>Offers interfaces to all known CRM &amp; other services<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div>\n<h2>What are the disadvantages of Google Analytics?<\/h2>\n<ul>\n<li>The data is with Google and not with you<\/li>\n<li>You have no control over it<\/li>\n<li>But otherwise there are no really significant disadvantages (and no, I&#8217;m not a Google employee \ud83d\ude42 )<\/li>\n<\/ul>\n<\/div>\n<blockquote>\n<div>It is now important that you think about a <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/tracking-konzept\/\">tracking concept<\/a> and configure Google Analytics accordingly.<\/div>\n<\/blockquote>\n<h2>What does Google Analytics cost?<\/h2>\n<p>If you choose the free Google Analytics version, your Google Analytics costs will be 0 \u20ac \ud83d\ude42<\/p>\n<p>Even the free version offers a wide range of options and is perfectly sufficient for 99% of users. At all, since there is now the new Google Analytics 4, which has been supplemented with some features.<\/p>\n<p>Now you&#8217;re probably wondering what the other version has to offer? <strong>The paid version is Google Analytics 360<\/strong> and is <strong>charged with<\/strong> a whopping <strong>sum of about 135 000 \u20ac per year<\/strong>. <strong>&nbsp;<\/strong><\/p>\n<p>What is this price based on? This is based on the number of hits per month. The <strong>free Google Analytics version is limited to 10 million per month.&nbsp;<\/strong>If your business goes over this limit, then you should consider Google Analytics 360.<\/p>\n<h2>What is Google Analytics 360?<\/h2>\n<div>GA360 is the enterprise version and a much more powerful platform than the free version. Apart from eliminating the sampling effect, it is much faster and offers many additional features such as higher limits.<\/p>\n<\/div>\n<div>Other features include:<\/div>\n<div>&nbsp;<\/div>\n<ul>\n<li>BigQuery export,<\/li>\n<li>Data-driven attribution,<\/li>\n<li>Custom funnels,<\/li>\n<li>Dimension expansion at query time,<\/li>\n<li>Roll-Up Reports,<\/li>\n<li>Custom tables,<\/li>\n<li>Reports without samples,<\/li>\n<li>SLA support and more.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\n  <div class=\"banner has-hover\" id=\"banner-1890488390\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n\n   <div id=\"text-box-661147852\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text box-shadow-3\">\n              \n              <div class=\"text-inner text-left\">\n                  \n\n<blockquote>\n<p>You want to get <strong>started in<\/strong> online marketing <strong>?<\/strong> Then contact us right away or book a <strong>non-binding initial consultation<\/strong>.<\/p>\n<\/blockquote>\n<a href=\"https:\/\/www.marc-heiss.com\/kontakt\/\" class=\"button primary is-outline\" >\n\t\t<span>Request a spot<\/span>\n\t<\/a>\n\n\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-661147852 .text-box-content {\n  background-color: rgb(255, 255, 255);\n  font-size: 100%;\n}\n#text-box-661147852 .text-inner {\n  padding: 30px 30px 30px 30px;\n}\n#text-box-661147852 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #text-box-661147852 {\n    width: 91%;\n  }\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1890488390 {\n  padding-top: 256px;\n  background-color: rgb(255, 255, 255);\n}\n@media (min-width:550px) {\n  #banner-1890488390 {\n    padding-top: 254px;\n  }\n}\n<\/style>\n  <\/div>\n\n\n\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Helpful Topics Around Web Analytics &amp; Google Analytics<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<div class=\"row row-small\"  id=\"row-174288746\">\n\n\n\t<div id=\"col-989301000\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-769768513\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1944275373\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/\"><strong>Google Tag Manager<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1944275373 {\n  width: 60%;\n}\n#text-box-1944275373 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-769768513 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1893120116\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-208177209\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/google-tag-manager-analytics\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1293319008\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-tag-manager\/google-tag-manager-analytics\/\"><strong>Google Analytics &amp; Google Tag Manager<\/strong><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1293319008 {\n  width: 60%;\n}\n#text-box-1293319008 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-208177209 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-566400361\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-663706834\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\"><div class=\"fill banner-link\"><\/div><\/a>       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<\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2174,"parent":2911,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2985","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Google Analytics? | An introduction to Google Analytics<\/title>\n<meta name=\"description\" content=\"Google Analytics is a free web analytics tool that gives you insights into the user behavior of your website visitors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marc-heiss.com\/en\/webanalytics\/google-analytics\/\" \/>\n<meta property=\"og:locale\" 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