{"id":3035,"date":"2023-03-19T08:22:25","date_gmt":"2023-03-19T07:22:25","guid":{"rendered":"https:\/\/www.marc-heiss.com\/wordpress-seo\/"},"modified":"2023-03-19T09:13:03","modified_gmt":"2023-03-19T08:13:03","slug":"wordpress-seo","status":"publish","type":"page","link":"https:\/\/www.marc-heiss.com\/en\/wordpress-seo\/","title":{"rendered":"WordPress SEO"},"content":{"rendered":"\n\n\t<section class=\"section\" id=\"section_472750165\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\t<div class=\"is-border\"\n\t\tstyle=\"border-color:rgb(235, 235, 235);border-width:1px 0px 0px 0px;\">\n\t<\/div>\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"gap-1742019671\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1742019671 {\n  padding-top: 40px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row row-large align-middle align-center\"  id=\"row-1501393876\">\n\n\n\t<div id=\"col-1561813104\" class=\"col medium-9 small-10 large-9\"  >\n\t\t\t\t<div class=\"col-inner text-left dark\"  >\n\t\t\t\n\t\t\t\n\n<div class=\"text-center\">\n<div class=\"headline-accent hero\">\n<h1><span style=\"font-size: 120%;\">WordPress SEO<\/span><\/h1>\n<\/div>\n<p class=\"h3 lead\"><span style=\"font-size: 120%;\">How do I optimize my WordPress website for the search engine?<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><b>WordPress offers a very simple way to create a website. Now, of course, the question arises how I now make it to the top places of Google search.<\/b><\/span><\/p>\n<\/div>\n\t<div id=\"gap-98651363\" class=\"gap-element clearfix hide-for-small\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-98651363 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_472750165 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n  min-height: 300px;\n  background-color: #2871be;\n}\n#section_472750165 .section-bg-overlay {\n  background-color: rgba(0,0,0,.5);\n}\n@media (min-width:550px) {\n  #section_472750165 {\n    padding-top: 20px;\n    padding-bottom: 20px;\n  }\n}\n<\/style>\n\t<\/section>\n\t\n\n\t<section class=\"section\" id=\"section_1626805747\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n\t<div id=\"gap-1404784802\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1404784802 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<div class=\"row\"  id=\"row-933804239\">\n\n\n\t<div id=\"col-1532361953\" class=\"col medium-7 small-12 large-7\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 120%;\"><span><span><a href=\"https:\/\/www.marc-heiss.com\/en\/\">Startseite<\/a><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 120%;\"><strong>WordPress SEO<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\">WordPress SEO is an indispensable topic for anyone who wants to create and manage a successful website.<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>Share article!<\/strong><\/span><\/p>\n<div class=\"social-icons share-icons share-row relative full-width text-left icon-style-fill\" style=\"font-size:88%\"><a href=\"whatsapp:\/\/send?text=WordPress%20SEO - https:\/\/www.marc-heiss.com\/en\/wordpress-seo\/\" data-action=\"share\/whatsapp\/share\" class=\"icon primary button circle tooltip whatsapp show-for-medium\" title=\"Share on WhatsApp\" aria-label=\"Share on WhatsApp\"><i class=\"icon-whatsapp\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.marc-heiss.com\/en\/wordpress-seo\/\" data-label=\"Facebook\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip facebook\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\"><i class=\"icon-facebook\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/twitter.com\/share?url=https:\/\/www.marc-heiss.com\/en\/wordpress-seo\/\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip twitter\" title=\"Share on Twitter\" aria-label=\"Share on Twitter\" rel=\"noopener nofollow\"><i class=\"icon-twitter\" aria-hidden=\"true\"><\/i><\/a><a href=\"mailto:?subject=WordPress%20SEO&body=Check%20this%20out%3A%20https%3A%2F%2Fwww.marc-heiss.com%2Fen%2Fwordpress-seo%2F\" class=\"icon primary button circle tooltip email\" title=\"Email to a Friend\" aria-label=\"Email to a Friend\" rel=\"nofollow\"><i class=\"icon-envelop\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/pinterest.com\/pin\/create\/button?url=https:\/\/www.marc-heiss.com\/en\/wordpress-seo\/&media=https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/seo-intro_Moment-1024x576.jpg&description=WordPress%20SEO\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip pinterest\" title=\"Pin on Pinterest\" aria-label=\"Pin on Pinterest\" rel=\"noopener nofollow\"><i class=\"icon-pinterest\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.marc-heiss.com\/en\/wordpress-seo\/&title=WordPress%20SEO\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip linkedin\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\"><i class=\"icon-linkedin\" aria-hidden=\"true\"><\/i><\/a><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-552052261\" class=\"col medium-5 small-12 large-5\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:100%;width:61%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"719\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135.png\" class=\"attachment- size-\" alt=\"Marc Heiss\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135.png 900w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-600x479.png 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-300x240.png 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-768x614.png 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-150x120.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<p style=\"text-align: left;\"><span style=\"font-size: 120%;\"><strong>Author<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/marc-heiss-70194384\/\">Marc Heiss<\/a><\/span><br><span style=\"font-size: 120%;\"><strong>Position<\/strong>: Management<\/span><br><span style=\"font-size: 120%;\"><strong>Updated<\/strong>: 19.03.2023<\/span><\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1626805747 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n<div class=\"row\"  id=\"row-2012181025\">\n\n\n\t<div id=\"col-1603018195\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"ux-menu stack stack-col justify-start ux-menu--divider-solid\">\n\t\t\n\n\t<div class=\"ux-menu-link flex menu-item label-hot\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#was\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-right\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tWhat is WordPress SEO?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-popular\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#onpage\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-right\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tOnPage WordPress SEO\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-new\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#onpage\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-right\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tOffPage WordPress SEO\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-popular\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#wie\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-right\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tHow do I improve my rankings?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-hot\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#welche\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-right\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tWhat SEO plugins do I need for WordPress?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-popular\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#ladezeit\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-angle-right\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tLoad time optimization for SEO\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\n\t<\/div>\n\t\n\t<div id=\"gap-696849778\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-696849778 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #was\" data-bullet=\"false\" data-link=\"#was\" data-title=\"what\"><a name=\"was\"><\/a><\/span>\n\n<h2><span style=\"font-size: 120%;\">What is WordPress SEO?<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">WordPress is one of the most popular content management systems (CMS) and offers users a variety of options to optimize their websites for search engines. In this blog post, we are going to look at some important aspects of WordPress SEO and introduce the best plugins to help you optimize your website for better ranking in search results.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">What basics should be met for your WordPress SEO?<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">To get started successfully with your website, you should consider the following points.<\/span><\/p>\n<h3><span style=\"font-size: 120%;\">Hosting<\/span><\/h3>\n<p><span style=\"font-size: 120%;\">The basis of your website is your hosting. A good host is crucial for your loading time in the front &amp; back end of the website. The important thing here is that your hosting package must also include a database and an SSL certificate.&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 120%;\">I can highly recommend <a href=\"https:\/\/all-inkl.com\/PA3BA6218D5D8D0\" rel=\"nofollow\">ALL-INKL<\/a> as a hosting partner.<\/span><\/p>\n<h3><span style=\"font-size: 120%;\">Template of your website<\/span><\/h3>\n<p><span style=\"font-size: 120%;\">The basic framework (template) of your WordPress site plays a very important role in your SEO progress. Here the following aspects are very important:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\">Loading time<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Responsive design<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Easy adaptation &amp; customization of the design, preferably using a page builder.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">I can recommend you the following templates:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/flatsome3.uxthemes.com\/\" rel=\"nofollow\">Flatsome Template: <\/a>Ideal for e-commerce.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><a href=\"https:\/\/themify.me\/\" rel=\"nofollow\">Themify Builder:<\/a> a framework with the help of which we can implement almost anything.<\/span><\/li>\n<\/ul>\n<span class=\"scroll-to\" data-label=\"Scroll to: #onpage\" data-bullet=\"false\" data-link=\"#onpage\" data-title=\"onpage\"><a name=\"onpage\"><\/a><\/span>\n\n<h2>On-page WordPress SEO<\/h2>\n<p><span style=\"font-size: 120%;\">Optimizing your website starts with <a href=\"https:\/\/www.marc-heiss.com\/seo\/onpage-seo\/\">on-page SEO<\/a>. These are actions taken on the individual pages of your website to increase their visibility and relevance to search engines. Among the most important on-page WordPress SEO techniques are:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\">Optimization of title tags and meta descriptions<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Use of headings (H1, H2, H3, etc.)<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Create SEO friendly URLs<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Writing high-quality, relevant and unique content<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Optimization of images (file size, file name and alt text)<\/span><\/li>\n<\/ul>\n<span class=\"scroll-to\" data-label=\"Scroll to: #wie\" data-bullet=\"false\" data-link=\"#wie\" data-title=\"like\"><a name=\"wie\"><\/a><\/span>\n\n<h2><span style=\"font-size: 120%;\">Off-page WordPress SEO<\/span><\/h2>\n<p><span style=\"font-size: 120%;\"><a href=\"https:\/\/www.marc-heiss.com\/seo\/offpage-seo\/\">Off-page SEO<\/a> refers to actions that take place outside of your website to increase its authority and credibility. These include:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\">Link building<a href=\"https:\/\/www.marc-heiss.com\/seo\/backlinks\/\">(backlinks<\/a> from other websites)<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Social Media Marketing<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Influencer Marketing<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Content Marketing<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-size: 120%;\">How do I improve my SEO rankings in WordPress?<\/span><\/h2>\n<h3><span style=\"font-size: 120%;\">Basic settings<\/span><\/h3>\n<p><span style=\"font-size: 120%;\">Now when you have set the hosting &amp; template of your website, some basic functions have to be activated or edited at the beginning.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>WordPress Permalinks<\/strong>: Under Settings \/ Permalinks, I would recommend you switch to &#8220;Post Name&#8221;. This allows you to have so-called talking URLs, which are important for your WordPress SEO.<\/span><\/li>\n<\/ul>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1334793612\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1265\" height=\"532\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/06\/wordpress-seo-permalinks.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/06\/wordpress-seo-permalinks.jpg 1265w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/06\/wordpress-seo-permalinks-300x126.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/06\/wordpress-seo-permalinks-1024x431.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/06\/wordpress-seo-permalinks-768x323.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/06\/wordpress-seo-permalinks-150x63.jpg 150w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/06\/wordpress-seo-permalinks-600x252.jpg 600w\" sizes=\"(max-width: 1265px) 100vw, 1265px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1334793612 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>Allow indexing of the page:<\/strong> Under Settings \/ Read you must make absolutely sure that the check mark is not set for &#8220;Visibility for search engines&#8221;, otherwise you will prevent indexing by Google and other search engines.<\/span><\/li>\n<\/ul>\n<span class=\"scroll-to\" data-label=\"Scroll to: #welche\" data-bullet=\"false\" data-link=\"#welche\" data-title=\"which\"><a name=\"welche\"><\/a><\/span>\n\n<h2><span style=\"font-size: 120%;\">Which SEO plugins do I need for WordPress?<\/span><\/h2>\n<p><span style=\"font-size: 120%;\"><strong>Basically, the following always applies:<\/strong> Only install plugins that you actually need and use. This keeps your installation uncluttered and can reduce load times.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Yoast SEO<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">The most important plugin for your WordPress site is <a href=\"https:\/\/yoast.com\/wordpress\/plugins\/seo\/\" rel=\"nofollow\">Yoast SEO<\/a>.&nbsp;<\/span><\/p>\n<p><span style=\"font-size: 120%;\">This plugin allows you to define important SEO metadata for your content pages, create an <a href=\"https:\/\/www.marc-heiss.com\/seo\/xml-sitemap\/\">XML sitemap<\/a> as well as various structural data.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">I will now show you some of the most important settings:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>XML Sitemap:<\/strong> Under SEO \/ Display in search you can define all content types which should also be included in your sitemap.  <\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>I generally recommend that you only include important pages in your sitemap.  <\/strong><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>I almost always exclude category &amp; tag pages from my sitemaps.  <\/strong>The same applies to archives, you just need to set the &#8220;Show posts in search results&#8221; switch to No.<\/span><\/li>\n<\/ul>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_326726171\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"851\" height=\"517\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/06\/wordpress-seo-yoast-seo.jpg\" class=\"attachment-original size-original\" alt=\"\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/06\/wordpress-seo-yoast-seo.jpg 851w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/06\/wordpress-seo-yoast-seo-300x182.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/06\/wordpress-seo-yoast-seo-768x467.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/06\/wordpress-seo-yoast-seo-150x91.jpg 150w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/06\/wordpress-seo-yoast-seo-600x365.jpg 600w\" sizes=\"(max-width: 851px) 100vw, 851px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_326726171 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_326726171 {\n    width: 59%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>Metadata: <\/strong>One of the most important things for your <a href=\"https:\/\/www.marc-heiss.com\/seo\/\">search engine optimization<\/a> is the so-called metadata. You need to define them for each of your pages. Here it is important that the respective keyword for which the page should rank is always included in the meta title and meta description.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">In the following example, you can see the metadata for this article. Here we are talking about the keyword &#8220;<strong>WordPress SEO<\/strong>&#8220;. Accordingly, this was also defined in the metadata.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">You can find this metadata on each of your pages in the backend below the content window.  <\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>The practical thing here is that Yoast SEO directly shows you the character recommendation and you should therefore only make sure to stay in the green area.<\/strong><\/span><\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1845952888\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"625\" height=\"605\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/03\/wordpess-seo-meta-daten.jpg\" class=\"attachment-original size-original\" alt=\"wordpess-seo-meta-daten\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/03\/wordpess-seo-meta-daten.jpg 625w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/03\/wordpess-seo-meta-daten-300x290.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/03\/wordpess-seo-meta-daten-150x145.jpg 150w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1845952888 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_1845952888 {\n    width: 50%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #ladezeit\" data-bullet=\"false\" data-link=\"#ladezeit\" data-title=\"loading time\"><a name=\"ladezeit\"><\/a><\/span>\n\n<h2><span style=\"font-size: 120%;\">How do I optimize my load time for WordPress?<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">For SEO, your page load time is very important, especially since the Papespeed Update and <strong>Core Web Vitals<\/strong>.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">To improve your loading time now, you should definitely pay attention to the following things:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\"><strong>Compress images:<\/strong> Images should always have the smallest possible file size before uploading them to the WordPress.<\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Avoid unnecessary plugins<\/strong><\/span><\/li>\n<li><span style=\"font-size: 120%;\"><strong>Use caching for WordPress: <\/strong>Here I recommend you to install <a href=\"https:\/\/wp-rocket.me\/\" rel=\"nofollow\">WPRocket<\/a>, which is one of the best caching plugins for WordPress.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">If you follow all these points, nothing will stand in the way of a very good score in Google Pagespeed Insights.<\/span><\/p>\n<h2><span style=\"font-size: 120%;\">Closing words<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">WordPress SEO is a crucial factor for the success of your website. By implementing on-page and off-page SEO techniques and using effective SEO plugins like Yoast SEO, you can optimize your website for better rankings in search results. Take the time to analyze your website and make the necessary adjustments.<\/span><\/p>\n<h3 class=\"accordion_title\">FAQ<\/h3><div class=\"accordion\">\n\n\t<div id=\"accordion-1584435312\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1584435312-label\" class=\"accordion-title plain\" href=\"#accordion-item-how-do-i-improve-my-wordpress-seo-for-better-rankings?\" aria-expanded=\"false\" aria-controls=\"accordion-1584435312-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>How do I improve my WordPress SEO for better rankings?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1584435312-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1584435312-label\">\n\t\t\t\n\n<p><span style=\"font-size: 120%;\">To improve your WordPress SEO, you should apply on-page and off-page SEO techniques, create high-quality content and use SEO plugins like Yoast SEO.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3161851249\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3161851249-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-are-the-best-wordpress-seo-plugins-for-my-website?\" aria-expanded=\"false\" aria-controls=\"accordion-3161851249-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>What are the best WordPress SEO plugins for my website?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3161851249-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3161851249-label\">\n\t\t\t\n\n<p><span style=\"font-size: 120%;\">The best WordPress SEO plugins are Yoast SEO &amp; WP-Rocket. These plugins offer comprehensive features for optimizing your website, such as creating sitemaps, managing meta tags and load time optimization.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-3415951697\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3415951697-label\" class=\"accordion-title plain\" href=\"#accordion-item-why-is-on-page-seo-important-for-my-wordpress-website?\" aria-expanded=\"false\" aria-controls=\"accordion-3415951697-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Why is On-Page SEO important for my WordPress website?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3415951697-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3415951697-label\">\n\t\t\t\n\n<p><span style=\"font-size: 120%;\">On-page SEO is important to increase the visibility and relevance of your website to search engines. This includes optimizing title tags, meta descriptions, headings, URLs, and images, as well as writing high-quality, relevant, and unique content.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1462876500\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1462876500-label\" class=\"accordion-title plain\" href=\"#accordion-item-how-can-i-optimize-my-wordpress-website-for-mobile-devices?\" aria-expanded=\"false\" aria-controls=\"accordion-1462876500-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>How can I optimize my WordPress website for mobile devices?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1462876500-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1462876500-label\">\n\t\t\t\n\n<p><span style=\"font-size: 120%;\">To optimize your WordPress website for mobile devices, you should choose a responsive design, reduce loading times by optimizing images and scripts, and make sure that all features work correctly on mobile devices.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1492049927\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1492049927-label\" class=\"accordion-title plain\" href=\"#accordion-item-how-can-i-improve-the-load-time-of-my-wordpress-website?\" aria-expanded=\"false\" aria-controls=\"accordion-1492049927-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>How can I improve the load time of my WordPress website?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1492049927-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1492049927-label\">\n\t\t\t\n\n<p><span style=\"font-size: 120%;\">The loading time of your WordPress website can be improved by several measures, such as optimizing images, minimizing CSS and JavaScript files, using caching plugins and choosing a fast web hosting provider.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\n<\/div>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n<div class=\"container section-title-container\" ><h3 class=\"section-title section-title-normal\"><b aria-hidden=\"true\"><\/b><span class=\"section-title-main\" >Helpful SEO Topics<\/span><b aria-hidden=\"true\"><\/b><\/h3><\/div>\n\n<div class=\"row\"  id=\"row-1348175187\">\n\n\n\t<div id=\"col-1003496489\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1166412497\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/seo\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-320260661\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/seo\/\"><b>What is SEO?<\/b><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-320260661 {\n  width: 60%;\n}\n#text-box-320260661 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1166412497 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-187764500\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1987882973\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/seo\/backlinks\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1118106872\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/seo\/backlinks\/\"><b>What are backlinks?<\/b><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1118106872 {\n  width: 60%;\n}\n#text-box-1118106872 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1987882973 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-399586104\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\n  <div class=\"banner has-hover\" id=\"banner-1945715076\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n                                                \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <a class=\"fill\" href=\"https:\/\/www.marc-heiss.com\/seo\/onpage-seo\/\"><div class=\"fill banner-link\"><\/div><\/a>            \n\n   <div id=\"text-box-1044681648\" class=\"text-box banner-layer x50 md-x50 lg-x50 y50 md-y50 lg-y50 res-text\">\n                                <div class=\"text-box-content text dark\">\n              \n              <div class=\"text-inner text-center\">\n                  \n\n<h3 class=\"uppercase\"><a href=\"https:\/\/www.marc-heiss.com\/seo\/onpage-seo\/\"><b>OnPage SEO<\/b><\/a><\/h3>\n\n              <\/div>\n           <\/div>\n                            \n<style>\n#text-box-1044681648 {\n  width: 60%;\n}\n#text-box-1044681648 .text-box-content {\n  font-size: 100%;\n}\n<\/style>\n    <\/div>\n \n\n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-1945715076 {\n  padding-top: 100px;\n}\n<\/style>\n  <\/div>\n\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2132,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"footnotes":""},"class_list":["post-3035","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WordPress SEO | Guide and recommended plugins<\/title>\n<meta name=\"description\" content=\"Learn in this article how WordPress SEO works and what things you should pay attention to. Also you can find plugin recommendations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marc-heiss.com\/en\/wordpress-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WordPress SEO | Guide and recommended plugins\" \/>\n<meta property=\"og:description\" content=\"Learn in this article how WordPress SEO works and what things you should pay attention to. Also you can find plugin recommendations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marc-heiss.com\/en\/wordpress-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Marc Heiss Digital GmbH\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marcheiss.digital\/\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-19T08:13:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2020\/08\/seo-intro_Moment.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WordPress SEO | Guide and recommended plugins","description":"Learn in this article how WordPress SEO works and what things you should pay attention to. 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