{"id":2999,"date":"2023-01-13T19:50:46","date_gmt":"2023-01-13T18:50:46","guid":{"rendered":"https:\/\/www.marc-heiss.com\/content-audit\/"},"modified":"2023-03-17T15:50:33","modified_gmt":"2023-03-17T14:50:33","slug":"content-audit","status":"publish","type":"post","link":"https:\/\/www.marc-heiss.com\/en\/content-audit\/","title":{"rendered":"Content audit"},"content":{"rendered":"\n\n\t<section class=\"section\" id=\"section_463598410\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-301216389\">\n\n\n\t<div id=\"col-138938177\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 120%;\"><strong>An introduction to content audit (content analysis)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\">An all-purpose tool for content marketing professionals. I&#8217;ll explain <b>everything you need to know about content auditing<\/b> in 5 steps.<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>Share article!<\/strong><\/span><\/p>\n<div class=\"social-icons share-icons share-row relative full-width text-left icon-style-fill\" style=\"font-size:88%\"><a href=\"whatsapp:\/\/send?text=Content%20audit - https:\/\/www.marc-heiss.com\/en\/content-audit\/\" data-action=\"share\/whatsapp\/share\" class=\"icon primary button circle tooltip whatsapp show-for-medium\" title=\"Share on WhatsApp\" aria-label=\"Share on WhatsApp\"><i class=\"icon-whatsapp\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.marc-heiss.com\/en\/content-audit\/\" data-label=\"Facebook\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip facebook\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\"><i class=\"icon-facebook\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/twitter.com\/share?url=https:\/\/www.marc-heiss.com\/en\/content-audit\/\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip twitter\" title=\"Share on Twitter\" aria-label=\"Share on Twitter\" rel=\"noopener nofollow\"><i class=\"icon-twitter\" aria-hidden=\"true\"><\/i><\/a><a href=\"mailto:?subject=Content%20audit&body=Check%20this%20out%3A%20https%3A%2F%2Fwww.marc-heiss.com%2Fen%2Fcontent-audit%2F\" class=\"icon primary button circle tooltip email\" title=\"Email to a Friend\" aria-label=\"Email to a Friend\" rel=\"nofollow\"><i class=\"icon-envelop\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/pinterest.com\/pin\/create\/button?url=https:\/\/www.marc-heiss.com\/en\/content-audit\/&media=https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-preview.jpg&description=Content%20audit\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip pinterest\" title=\"Pin on Pinterest\" aria-label=\"Pin on Pinterest\" rel=\"noopener nofollow\"><i class=\"icon-pinterest\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.marc-heiss.com\/en\/content-audit\/&title=Content%20audit\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip linkedin\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\"><i class=\"icon-linkedin\" aria-hidden=\"true\"><\/i><\/a><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1400043895\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:100%;width:61%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"719\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135.png\" class=\"attachment- size-\" alt=\"Marc Heiss\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135.png 900w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-600x479.png 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-300x240.png 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-768x614.png 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-150x120.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<p style=\"text-align: left;\"><span style=\"font-size: 120%;\"><strong>Author<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/marc-heiss-70194384\/\">Marc Heiss<\/a><\/span><br><span style=\"font-size: 120%;\"><strong>Position<\/strong>: Management<\/span><br><span style=\"font-size: 120%;\"><strong>Updated<\/strong>: 13.01.2023<\/span><\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div class=\"ux-menu stack stack-col justify-start ux-menu--divider-solid\">\n\t\t\n\n\t<div class=\"ux-menu-title flex\">\n\t\tTable of contents\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-new\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#intro\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-heart\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tWhat is a content audit?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-hot\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#ziele\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-checkmark\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tStep 1: Define goals\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-popular\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#relevante\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-checkmark\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tStep 2: Define relevant URLs\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-hot\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#analyse\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-checkmark\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tStep 3: Analysis of the URLs\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-new\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#bewerte\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-checkmark\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tStep 4: Evaluate your data\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-new\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#plan\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-checkmark\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tStep 5: Action plan\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\n\t<\/div>\n\t\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_463598410 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<div id=\"gap-1287116543\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1287116543 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #intro\" data-bullet=\"false\" data-link=\"#intro\" data-title=\"intro\"><a name=\"intro\"><\/a><\/span>\n\n<h2><span style=\"font-size: 120%;\">What is a content audit?<\/span><\/h2>\n<p><span style=\"font-size: 120%;\"><strong>A content audit is a method of reviewing and optimizing existing content on a website.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\">It helps to assess the quality of the content, identify which content is working well and which <strong>needs to be improved<\/strong>. A regular content audit can help improve <a href=\"https:\/\/www.marc-heiss.com\/seo\/\">search engine optimization (SEO)<\/a> and user experience as well as better target the audience.<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>Here are five steps that should be taken during a content audit:<\/strong><\/span><\/p>\n<span class=\"scroll-to\" data-label=\"Scroll to: #ziele\" data-bullet=\"false\" data-link=\"#ziele\" data-title=\"goals\"><a name=\"ziele\"><\/a><\/span>\n\n<h2><span style=\"font-size: 120%;\">1. define goals<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">The first step in a content audit is to set clearly defined goals. The following objectives could be used for this purpose.<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>Examples for goals  <\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\">Improvement of SEO accesses<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Increase in interactions (time on page, etc.)<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Conversion rate increase<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Increase the visibility of your own domain<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">After goals are established, relevant metrics should be selected to <strong>measure<\/strong> success.<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>Metrics examples<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 120%;\">Access numbers (clicks from Google Search Console)<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Positions won<\/span><\/li>\n<li><span style=\"font-size: 120%;\">Backlinks<\/span><\/li>\n<li><span style=\"font-size: 120%;\">User behavior (time on page)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 120%;\">These metrics can be used to determine the popularity of specific topics, check SEO performance, and determine the effectiveness of content at various stages of the buying process.<\/span><\/p>\n<span class=\"scroll-to\" data-label=\"Scroll to: #relevante\" data-bullet=\"false\" data-link=\"#relevante\" data-title=\"relevant\"><a name=\"relevante\"><\/a><\/span>\n\n<h2><span style=\"font-size: 120%;\">2. define relevant URLs<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">To take an inventory of your content, it is important that you first collect all the URLs that you want to analyze.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">If you do not have an <a href=\"https:\/\/www.marc-heiss.com\/seo\/xml-sitemap\/\">XML sitemap<\/a>, it is recommended that you use a sitemap generator tool to create one for your website. A sitemap is not only useful during a content audit, but it also makes it easier for search engines to understand your website structure and find all the important pages.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">Once you&#8217;ve collected your URLs, you can use an online tool or Excel spreadsheet to sort them by various criteria such as Buyer&#8217;s Journey stage, content type, word count, publish date, directory, and author to track with your team.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">It&#8217;s also useful to collect metadata such as titles, meta descriptions, and H1 headings for each piece of content so you can review and update all metadata in one place.  <strong>Finally, you should create columns for the metrics you collect for each page. (Clicks from Search Console, data from Google Analytics, etc.)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\">Helpful tools for quickly collecting all URLs is <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" rel=\"nofollow\">Screaming Frog<\/a> or <a href=\"https:\/\/www.marc-heiss.com\/seo\/google-search-console\/\">Google Search Console<\/a>.<\/span><\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_63874515\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1123\" height=\"588\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-tabelle-ausschnitt.jpg\" class=\"attachment-original size-original\" alt=\"content-audit-tabelle-ausschnitt\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-tabelle-ausschnitt.jpg 1123w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-tabelle-ausschnitt-300x157.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-tabelle-ausschnitt-1024x536.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-tabelle-ausschnitt-768x402.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-tabelle-ausschnitt-150x79.jpg 150w\" sizes=\"(max-width: 1123px) 100vw, 1123px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_63874515 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-789073121\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-789073121 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #analyse\" data-bullet=\"false\" data-link=\"#analyse\" data-title=\"analysis\"><a name=\"analyse\"><\/a><\/span>\n\n<h2><span style=\"font-size: 120%;\">3. analyze your URLs<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">After you have collected all relevant URLS in a table, these should now be expanded with important data from your marketing tools.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">Ideally, enrich your table with data from <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\">Google Analytics<\/a>, Google Search Console &amp; an SEO tool like SEMRush (backlinks, number of words etc.)<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>The output should be a table where you can sort content based on their clicks from search engines, backlinks and other metrics.<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>Tip:<\/strong> To make this possible, you need to export data from your data sources (Search Console, Analytics ec.) and map them to your sitemap URLs using Excel and a SVERWEIS function.<\/span><\/p>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1333661858\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img decoding=\"async\" width=\"1054\" height=\"686\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-analyse-KPIs.jpg\" class=\"attachment-original size-original\" alt=\"content-audit-analyse-KPIs\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-analyse-KPIs.jpg 1054w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-analyse-KPIs-300x195.jpg 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-analyse-KPIs-1024x666.jpg 1024w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-analyse-KPIs-768x500.jpg 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/01\/content-audit-analyse-KPIs-150x98.jpg 150w\" sizes=\"(max-width: 1054px) 100vw, 1054px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1333661858 {\n  width: 100%;\n}\n@media (min-width:550px) {\n  #image_1333661858 {\n    width: 100%;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n\t<div id=\"gap-1225045639\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1225045639 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #bewerte\" data-bullet=\"false\" data-link=\"#bewerte\" data-title=\"rate\"><a name=\"bewerte\"><\/a><\/span>\n\n<h2><span style=\"font-size: 120%;\">4. evaluate your data<\/span><\/h2>\n<p><span style=\"font-size: 120%;\"><strong> To be successful, clearly defined goals should be set in advance. <\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\">To get a clear picture of the current state of your content, metrics should be <strong>examined<\/strong> in their entirety.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">If traffic is high but <strong>bounce rate<\/strong> and <strong>session duration<\/strong> are low, it may mean that the content is not relevant.<\/span><\/p>\n<blockquote>\n<p><span style=\"font-size: 120%;\">It is important to consider the different stages of the Buyer&#8217;s Journey and evaluate each piece of content based on the data and metrics collected.<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-size: 120%;\">Ideally, you add a column in your table where you add the status of the content pages.<\/span><\/p>\n<ul>\n<li>\n<p><span style=\"font-size: 120%;\"><strong>Rewrite or remove<\/strong> articles without relevant accesses.<\/span><\/p>\n<\/li>\n<li>\n<p><span style=\"font-size: 120%;\"><strong>Update<\/strong> pages which are important but still generate too few hits.<\/span><\/p>\n<\/li>\n<\/ul>\n<span class=\"scroll-to\" data-label=\"Scroll to: #plan\" data-bullet=\"false\" data-link=\"#plan\" data-title=\"plan\"><a name=\"plan\"><\/a><\/span>\n\n<h2><span style=\"font-size: 120%;\">5. create a plan of action<\/span><\/h2>\n<p style=\"text-align: left;\"><span style=\"font-size: 120%;\">After you have created your priority list, you should create an action plan for each piece of content. Here are some tips that you can implement directly:<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span style=\"font-size: 120%;\">Reuse existing content by combining it or publishing it in a different format.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 120%;\">Rewrite underperforming blog posts by updating them with new examples, tips, and practical information.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 120%;\">Enhance existing content by adding more details.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 120%;\">Structure your content with H2 and H3 tags to help users and bots better interpret your content and increase your traffic.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 120%;\">Update your CTAs to improve your conversion rates.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 120%;\">Add videos and images to make your content more engaging and generate more traffic.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 120%;\">Optimize your metadata by customizing titles, meta descriptions and H1 headings.<\/span><\/li>\n<li style=\"text-align: left;\"><span style=\"font-size: 120%;\">Optimize internal linking by adding links to new articles in related blog posts.<\/span><\/li>\n<\/ul>\n\t<div id=\"gap-1032226660\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1032226660 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3><span style=\"font-size: 120%;\">Closing words<\/span><\/h3>\n<p><span style=\"font-size: 120%;\">A content audit (content analysis) should be a fixed part of the SEO strategy for every company. This ensures the long-term success of the content and the creation of it, and at the same time ensures a constant look at the performance of Google search.<\/span><\/p>\n\t<div id=\"gap-849295018\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-849295018 {\n  padding-top: 20px;\n}\n@media (min-width:550px) {\n  #gap-849295018 {\n    padding-top: 50px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3 class=\"accordion_title\">Questions and answers<\/h3><div class=\"accordion\">\n\n\t<div id=\"accordion-1221426885\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1221426885-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-a-content-audit?\" aria-expanded=\"false\" aria-controls=\"accordion-1221426885-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>What is a content audit?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1221426885-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1221426885-label\">\n\t\t\t\n\n<p><span style=\"font-size: 120%;\">A content audit is a method of evaluating the quality and effectiveness of content on a website or online channel to determine what content should be optimized, updated, or removed.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2608979152\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2608979152-label\" class=\"accordion-title plain\" href=\"#accordion-item-why-should-you-perform-a-content-audit?\" aria-expanded=\"false\" aria-controls=\"accordion-2608979152-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Why should you perform a content audit?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2608979152-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2608979152-label\">\n\t\t\t\n\n<p><span style=\"font-size: 120%;\">A content audit helps review content performance against business goals, better understand the target audience, improve SEO performance, and optimize user experience.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2357211602\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2357211602-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-tools-can-you-use-to-perform-a-content-audit?\" aria-expanded=\"false\" aria-controls=\"accordion-2357211602-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>What tools can you use to perform a content audit?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2357211602-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2357211602-label\">\n\t\t\t\n\n<p><span style=\"font-size: 120%;\">There are several tools like SEMrush Content Audit, Ahrefs Content Explorer or DeepCrawl that help to collect, categorize content and analyze metrics.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The Content Audit is an ideal companion for your content strategy. Here you can learn everything about content analysis.<\/p>\n","protected":false},"author":1,"featured_media":2612,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[210],"tags":[],"class_list":["post-2999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is a content audit? 5 steps to perfect content analysis<\/title>\n<meta name=\"description\" content=\"The Content Audit is an ideal companion for your content strategy. 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