{"id":3112,"date":"2023-03-17T15:16:22","date_gmt":"2023-03-17T14:16:22","guid":{"rendered":"https:\/\/www.marc-heiss.com\/calculate-roas\/"},"modified":"2023-03-17T15:51:02","modified_gmt":"2023-03-17T14:51:02","slug":"calculate-roas","status":"publish","type":"post","link":"https:\/\/www.marc-heiss.com\/en\/calculate-roas\/","title":{"rendered":"Calculate Roas"},"content":{"rendered":"\n\n\t<section class=\"section\" id=\"section_851571493\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\n<div class=\"row\"  id=\"row-486599492\">\n\n\n\t<div id=\"col-681464030\" class=\"col medium-8 small-12 large-8\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p><span style=\"font-size: 120%;\"><strong>How do I calculate a ROAS?<\/strong><\/span><\/p>\n<p><span style=\"font-size: 120%;\">In this blog post, we will show you how to calculate ROAS, provide you with practical formulas, and show you how to put them into practice with an application example.<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>Share article!<\/strong><\/span><\/p>\n<div class=\"social-icons share-icons share-row relative full-width text-left icon-style-fill\" style=\"font-size:88%\"><a href=\"whatsapp:\/\/send?text=Calculate%20Roas - https:\/\/www.marc-heiss.com\/en\/calculate-roas\/\" data-action=\"share\/whatsapp\/share\" class=\"icon primary button circle tooltip whatsapp show-for-medium\" title=\"Share on WhatsApp\" aria-label=\"Share on WhatsApp\"><i class=\"icon-whatsapp\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https:\/\/www.marc-heiss.com\/en\/calculate-roas\/\" data-label=\"Facebook\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip facebook\" title=\"Share on Facebook\" aria-label=\"Share on Facebook\" rel=\"noopener nofollow\"><i class=\"icon-facebook\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/twitter.com\/share?url=https:\/\/www.marc-heiss.com\/en\/calculate-roas\/\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip twitter\" title=\"Share on Twitter\" aria-label=\"Share on Twitter\" rel=\"noopener nofollow\"><i class=\"icon-twitter\" aria-hidden=\"true\"><\/i><\/a><a href=\"mailto:?subject=Calculate%20Roas&body=Check%20this%20out%3A%20https%3A%2F%2Fwww.marc-heiss.com%2Fen%2Fcalculate-roas%2F\" class=\"icon primary button circle tooltip email\" title=\"Email to a Friend\" aria-label=\"Email to a Friend\" rel=\"nofollow\"><i class=\"icon-envelop\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/pinterest.com\/pin\/create\/button?url=https:\/\/www.marc-heiss.com\/en\/calculate-roas\/&media=https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2023\/03\/roas-berechnen-mhdigital-1024x683.jpg&description=Calculate%20Roas\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip pinterest\" title=\"Pin on Pinterest\" aria-label=\"Pin on Pinterest\" rel=\"noopener nofollow\"><i class=\"icon-pinterest\" aria-hidden=\"true\"><\/i><\/a><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/www.marc-heiss.com\/en\/calculate-roas\/&title=Calculate%20Roas\" onclick=\"window.open(this.href,this.title,'width=500,height=500,top=300px,left=300px'); return false;\" target=\"_blank\" class=\"icon primary button circle tooltip linkedin\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" rel=\"noopener nofollow\"><i class=\"icon-linkedin\" aria-hidden=\"true\"><\/i><\/a><\/div>\n\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2062367799\" class=\"col medium-4 small-12 large-4\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n\t<div class=\"box has-hover   has-hover box-text-bottom\" >\n\n\t\t<div class=\"box-image\" style=\"border-radius:100%;width:61%;\">\n\t\t\t\t\t\t<div class=\"\" >\n\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"719\" src=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135.png\" class=\"attachment- size-\" alt=\"Marc Heiss\" srcset=\"https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135.png 900w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-600x479.png 600w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-300x240.png 300w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-768x614.png 768w, https:\/\/www.marc-heiss.com\/wp-content\/uploads\/2021\/02\/IMG_9135-150x120.png 150w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"box-text text-center\" >\n\t\t\t<div class=\"box-text-inner\">\n\t\t\t\t\n\n<p style=\"text-align: left;\"><span style=\"font-size: 120%;\"><strong>Author<\/strong>: <a href=\"https:\/\/www.linkedin.com\/in\/marc-heiss-70194384\/\">Marc Heiss<\/a><\/span><br><span style=\"font-size: 120%;\"><strong>Position<\/strong>: Management<\/span><br><span style=\"font-size: 120%;\"><strong>Updated<\/strong>: 17.03.2023<\/span><\/p>\n\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\t<div class=\"ux-menu stack stack-col justify-start ux-menu--divider-solid\">\n\t\t\n\n\t<div class=\"ux-menu-title flex\">\n\t\tTable of contents\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-new\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#intro\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-heart\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tWhat is the ROAS?\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-hot\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#kennzahl\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-checkmark\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tThe key figure ROAS\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-popular\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#berechnung\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-checkmark\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tCalculate ROAS\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-hot\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#beispiel\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-checkmark\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tApplication example\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\t<div class=\"ux-menu-link flex menu-item label-new\">\n\t\t<a class=\"ux-menu-link__link flex\" href=\"#schluss\" >\n\t\t\t<i class=\"ux-menu-link__icon text-center icon-checkmark\" aria-hidden=\"true\"><\/i>\t\t\t<span class=\"ux-menu-link__text\">\n\t\t\t\tFinal part\t\t\t<\/span>\n\t\t<\/a>\n\t<\/div>\n\t\n\n\n\t<\/div>\n\t\n\n\t\t<\/div>\n\n\t\t\n<style>\n#section_851571493 {\n  padding-top: 0px;\n  padding-bottom: 0px;\n}\n<\/style>\n\t<\/section>\n\t\n\t<div id=\"gap-1353342387\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1353342387 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n<span class=\"scroll-to\" data-label=\"Scroll to: #intro\" data-bullet=\"false\" data-link=\"#intro\" data-title=\"intro\"><a name=\"intro\"><\/a><\/span>\n\n<h2><span style=\"font-size: 130%;\">What is the ROAS?<\/span><\/h2>\n<p><span style=\"font-size: 120%;\"><strong>  ROAS is the ratio of revenue generated by advertising spend to the cost of that advertising spend.<\/strong>  In this blog post, we&#8217;ll go into more detail about how to calculate ROAS and how you can use this metric to make better online marketing decisions.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">When it comes to online marketing, it&#8217;s important to understand how effective your advertising spend is.<strong> One metric that helps with this is ROAS (Return on Advertising Spend). <\/strong>Especially to run successful <a href=\"https:\/\/www.marc-heiss.com\/google-ads\/\">Google Ads campaigns<\/a> or <a href=\"https:\/\/www.marc-heiss.com\/google-shopping\/\">Google Shopping<\/a>, this is a very important metric.<\/span><\/p>\n<span class=\"scroll-to\" data-label=\"Scroll to: #kennzahl\" data-bullet=\"false\" data-link=\"#kennzahl\" data-title=\"key figure\"><a name=\"kennzahl\"><\/a><\/span>\n\n<h2><span style=\"font-size: 130%;\">The key figure Return on Advertising Spend (ROAS)  <\/span><\/h2>\n<p><strong><span style=\"font-size: 120%;\">As online marketers, we know how important it is to measure and analyze the success of our marketing campaigns.  <\/span><\/strong><\/p>\n<p><span style=\"font-size: 120%;\">ROAS is a critical metric that helps us assess the profitability of our advertising spend.  <\/span><\/p>\n<span class=\"scroll-to\" data-label=\"Scroll to: #berechnung\" data-bullet=\"false\" data-link=\"#berechnung\" data-title=\"calculation\"><a name=\"berechnung\"><\/a><\/span>\n\n<h2><span style=\"font-size: 130%;\">How do I calculate the ROAS?  <\/span><\/h2>\n<p><span style=\"font-size: 120%;\">ROAS, often expressed as the ratio of sales to advertising spend, is an important metric for evaluating the success of advertising campaigns. ROAS can be used to determine how much revenue is generated per euro invested in advertising.<\/span><\/p>\n<p><span style=\"font-size: 120%;\"><strong>Formulas for calculation:<\/strong> To calculate the ROAS, you only need two values: the generated revenue and the advertising spend. The basic formula is:<\/span><\/p>\n<p><strong><span style=\"font-size: 120%;\">ROAS = sales \/ advertising spend<\/span><\/strong><\/p>\n<p><span style=\"font-size: 120%;\">Alternatively, ROAS can be expressed as a percentage value by adjusting the formula as follows:<\/span><\/p>\n<p><strong><span style=\"font-size: 120%;\">ROAS (in percent) = (sales \/ advertising spend) x 100<\/span><\/strong><\/p>\n<span class=\"scroll-to\" data-label=\"Scroll to: #beispiel\" data-bullet=\"false\" data-link=\"#beispiel\" data-title=\"example\"><a name=\"beispiel\"><\/a><\/span>\n\n<h2><span style=\"font-size: 130%;\">Application example<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Let&#8217;s assume you ran an online marketing campaign and <strong>invested<\/strong> a total of <strong>10,000 euros in advertising<\/strong>. This campaign has brought you <strong>sales of 50,000 euros<\/strong>. To calculate the ROAS, use the formula above:<\/span><\/p>\n<p><strong><span style=\"font-size: 120%;\">ROAS = \u20ac 50,000 \/ \u20ac 10,000 = 5<\/span><\/strong><\/p>\n<p><span style=\"font-size: 120%;\">This means that for <strong>every euro<\/strong> you have invested in the campaign, you <strong>have generated 5<\/strong> <strong>euros<\/strong> in <strong>sales<\/strong>. To express ROAS as a percentage:<\/span><\/p>\n<p><strong><span style=\"font-size: 120%;\">ROAS (in percent) = (50,000 \u20ac \/ 10,000 \u20ac) x 100 = 500 %.<\/span><\/strong><\/p>\n<p><span style=\"font-size: 120%;\">This means that your campaign has achieved a<strong> 500% return on<\/strong> your advertising spend.<\/span><\/p>\n<span class=\"scroll-to\" data-label=\"Scroll to: #schluss\" data-bullet=\"false\" data-link=\"#schluss\" data-title=\"closing\"><a name=\"schluss\"><\/a><\/span>\n\n<h2><span style=\"font-size: 130%;\">Final part<\/span><\/h2>\n<p><span style=\"font-size: 120%;\">Calculating ROAS is an effective tool to measure the success of your online marketing campaigns and adjust your marketing strategy.<\/span><\/p>\n<p><span style=\"font-size: 120%;\">It is also important to mention here that you should try to map this metric automatically via your <a href=\"https:\/\/www.marc-heiss.com\/webanalyse\/google-analytics-4\/\">Google Analytics 4<\/a> or another analytics tool, which would of course save you the ongoing calculation.<\/span><\/p>\n<p><strong><span style=\"font-size: 120%;\">A high ROAS indicates that your ad spend is profitable and helping you achieve your business goals.  <\/span><\/strong><\/p>\n<p><span style=\"font-size: 120%;\">With the <strong>formulas and application example presented<\/strong>, you should now be able to <strong>calculate ROAS for your own campaigns<\/strong> and make <strong>informed decisions<\/strong> for future advertising efforts.  <\/span><\/p>\n<blockquote>\n<p><span style=\"font-size: 120%;\">Remember to monitor ROAS regularly to constantly optimize your marketing strategy and get the best ROI for your business.<\/span><\/p>\n<\/blockquote>\n\t<div id=\"gap-557116676\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-557116676 {\n  padding-top: 20px;\n}\n@media (min-width:550px) {\n  #gap-557116676 {\n    padding-top: 50px;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n<h3 class=\"accordion_title\">Questions and answers<\/h3><div class=\"accordion\">\n\n\t<div id=\"accordion-3178079085\" class=\"accordion-item\">\n\t\t<a id=\"accordion-3178079085-label\" class=\"accordion-title plain\" href=\"#accordion-item-why-is-roas-an-important-metric-in-online-marketing?\" aria-expanded=\"false\" aria-controls=\"accordion-3178079085-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Why is ROAS an important metric in online marketing?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-3178079085-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-3178079085-label\">\n\t\t\t\n\n<p><span style=\"font-size: 120%;\">ROAS is a critical metric because it measures the return on advertising spend. It helps marketers evaluate the success of their campaigns and adjust their marketing strategy accordingly. A good ROAS shows that a campaign is effective and has a positive impact on sales.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-2578781369\" class=\"accordion-item\">\n\t\t<a id=\"accordion-2578781369-label\" class=\"accordion-title plain\" href=\"#accordion-item-how-can-i-use-roas-to-improve-my-marketing-strategy?\" aria-expanded=\"false\" aria-controls=\"accordion-2578781369-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>How can I use ROAS to improve my marketing strategy?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-2578781369-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-2578781369-label\">\n\t\t\t\n\n<p><span style=\"font-size: 120%;\">By regularly monitoring the ROAS of your campaigns, you can assess their performance and take optimization measures if necessary. If the ROAS of a campaign is low, you should rethink the strategy, for example by adjusting the targeting, the advertising budget or the platforms used. This way you can continuously increase the effectiveness of your marketing campaigns and increase ROI.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-480276896\" class=\"accordion-item\">\n\t\t<a id=\"accordion-480276896-label\" class=\"accordion-title plain\" href=\"#accordion-item-what-is-a-good-roas-value-for-my-campaign?\" aria-expanded=\"false\" aria-controls=\"accordion-480276896-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>What is a good ROAS value for my campaign?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-480276896-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-480276896-label\">\n\t\t\t\n\n<p><span style=\"font-size: 120%;\">A good ROAS value depends on several factors, such as the industry, individual business goals, and the company&#8217;s profitability threshold. In general, a ROAS of at least 4 is considered good, as it means that for every euro invested in advertising, you generate 4 euros in revenue. However, the ideal ROAS value can vary depending on the situation, and it is important to define your goals and expectations realistically.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\t<div id=\"accordion-1475506708\" class=\"accordion-item\">\n\t\t<a id=\"accordion-1475506708-label\" class=\"accordion-title plain\" href=\"#accordion-item-can-roas-alone-be-used-as-an-indicator-of-success-for-my-online-marketing-campaign?\" aria-expanded=\"false\" aria-controls=\"accordion-1475506708-content\">\n\t\t\t<button class=\"toggle\" aria-label=\"Toggle\"><i class=\"icon-angle-down\" aria-hidden=\"true\"><\/i><\/button>\n\t\t\t<span>Can ROAS alone be used as an indicator of success for my online marketing campaign?<\/span>\n\t\t<\/a>\n\t\t<div id=\"accordion-1475506708-content\" class=\"accordion-inner\" aria-labelledby=\"accordion-1475506708-label\">\n\t\t\t\n\n<p><span style=\"font-size: 120%;\">Although ROAS is an important metric, it should not be considered in isolation. It is important to include other metrics such as cost per acquisition (CPA), click-through rate (CTR), and conversion rate to get a comprehensive picture of campaign performance. Combining different metrics allows for more sophisticated analysis and helps you make more informed decisions for your marketing strategy.<\/span><\/p>\n\n\t\t<\/div>\n\t<\/div>\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>ROAS, often expressed as the ratio of sales to advertising spend, is an important metric for evaluating the success of advertising campaigns. ROAS can be used to determine how much revenue is generated per euro invested in advertising.<\/p>\n","protected":false},"author":1,"featured_media":3101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[211],"tags":[],"class_list":["post-3112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sea-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Calculate ROAS (Return on Advertising Spend) | How it works<\/title>\n<meta name=\"description\" content=\"In this article, we will discuss how to calculate ROAS and how to use it for your online marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marc-heiss.com\/en\/calculate-roas\/\" \/>\n<meta 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