Online Marketing Guide

“Here you will find trends & news from the areas of performance marketing & web analytics. I hope you’ll find the post that’s right for you and I look forward to continuing the dialogue with you.” – Marc Heiss

Current topics

Calculate Roas

ROAS, often expressed as the ratio of sales to advertising spend, is an important metric [...]

Content audit

The Content Audit is an ideal companion for your content strategy. Here you can learn [...]

ChatGPT for SEO

With ChatGPT you get individual tips and tricks for your website. Try it now for [...]

SEO topics

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Google Shopping

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Google Ads

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Web analytics topics

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