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Matomo Analytics is an alternative to Google Analytics. Due to the current legal rulings in Europe, companies are increasingly asking themselves whether the time has come to switch to Matomo Analytics. The timing is not bad, as Google is also just mandating the switch to Google Analytics 4.
Why switch to Matomo?
Among the most important reasons
An introduction to Matomo Analytics
If you are thinking of changing your analytics program, I would recommend Matomo Analytics. Especially if your company operates for the European market. (GDPR)
In this article I’ll introduce you to all the important features and a short installation guide.
To start, you have to choose between the two options:
I would recommend you to use the cloud service, as it is much easier and faster to set up and you can benefit from all the tools that Matomo provides.
The Google Analytics Importer plugin imports Google Analytics reports into a Matomo instance. When you run an import, your Google Analytics (GA) property is automatically created as a site in Matomo (as well as your goals and custom dimensions) and all historical reports in GA are imported so you have all your web analytics data available in Matomo as well.
Here you can find the official article about the Google Analytics import to Matomo.
If you use Google Analytics (GA), you could be making important business decisions based on inaccurate reports. This is because GA implements a so-called data sampling once you have reached a certain amount of data. So what you see in a GA report is more of an estimate than the full picture. (You can recognize this by an orange flag in the upper left area of the report).
This is where Matomo comes in, as it always displays 100% of the data in your reports. To summarize, here’s the bottom line: To make confident, data-driven decisions, you need the actual data.