What is onPage SEO?

What is OnPage SEO?

OnPage SEO refers to the factors you can influence to optimize your website for search engines. This includes, for example, the structure of your URLs, the use of headings, the optimization of images and the use of meta tags.

What are Meta Tags?

Meta tags are tags embedded in HTML code that help search engines better understand and index your content. Meta titles and meta descriptions help search engines describe your website in search results.

Fill your titles, descriptions and meta tags with the keywords that are relevant to you! In principle, META tags are not the most important SEO method, but it gives you a good overview of your keywords. It is also important that you do not use the same META tags for each page, but adjust them individually for each one.

High quality content on the website is extremely important for SEO. If the design of your website and the content is high quality, then all you have to do is share it through different channels and you will see that it will spread by itself and you will get high quality backlinks. In today’s SEO this is among the most important measures.

Write content that is unique

Content is the backbone of a thriving business and on-page SEO is the backbone of content marketing. You’ve probably heard the saying “content is king.” However, successful content marketing offers much more than just “content”. You need to publish the kind of content that interests users and interact with it accordingly.

Content should be practical, useful and valuable.

The following points should be met.

• Is interesting to read
• Is detailed and well written
• Is written for the user
• Solves a problem
• Is easy to share
• Is optimized for a keyword with high volume

Pagespeed & Core Web Vitals

The loading time of a web page and Core Web Vitals are important factors for on-page SEO, as they influence the user experience and therefore the ranking in search results.

Core Web Vitals are a set of metrics that measure the performance of a website and are considered important by Google to evaluate user experience. These include load time, visual stability and interaction time.

A fast loading time is important because users get impatient if a page takes too long to load. According to studies, a loading time of more than 3 seconds is often perceived as unacceptable and can lead to users leaving the page. A fast load time can help more users stay on your site and thus reduce the bounce rate.

Another important factor of Core Web Vitals is visual stability, which measures the extent to which content moves during loading. High visual stability helps users better grasp and understand the content of a page.

Google has announced that Core Web Vitals will be a ranking factor in the future. Therefore, it is important that you look into these metrics and take action to optimize your website to provide a better user experience and improve your ranking in search results.

Headings

Why is the use of headings important for on-page SEO?

Headings help structure your content and help search engines better understand your content. Use headings with relevant keywords to help search engines index your content better.

• Use headings to structure your content and help search engines better understand your content.
• Use headings with relevant keywords to help search engines index your content better.

URL structure

Why is the URL structure important for on-page SEO?

Clear and readable URLs that reflect the theme of your site help search engines index your content better. Use keywords in your URLs to help search engines better understand your content.

• Use clear and readable URLs that reflect the theme of your site.
• Use keywords in your URLs to help search engines index your content better.
• A silo structure e.g. everything about SEO goes into the directory /seo/onpage-seo etc.

Image optimization

What is image optimization and how does it help with on-page SEO?

Image optimization refers to the use of descriptive and relevant file names and ALT tags for images to help search engines better understand and index them. This can help your site be found better in image searches.

• Use descriptive and relevant file names for your images.
• Use ALT tags to help search engines better understand and index your images.
• A simple tool for compressing images is tinypng.com

Helpful tools for onPage analysis

1. Google Search Console: This tool from Google helps you check your website for SEO errors and provides valuable insights into how your website is performing in search results.

2. SEMrush: A comprehensive tool that allows you to perform onPage SEO audits very easily.

3. Ahrefs: A powerful backlink analysis tool that helps you identify your competitors’ backlinks and monitor your own backlinks.

4. Google PageSpeed Insights: A tool from Google that measures the load time and performance of your website and provides recommendations for optimization.

5. Yoast SEO: An important WordPress plugin that helps you optimize your website for search engines by helping you with headings, meta tags and other SEO factors. Here you can find an article about WordPress SEO.

6. Screaming Frog: A tool that helps you identify the SEO errors on your website by scanning your entire website and identifying issues such as broken links, duplicate content and errors in meta tags.

Questions and answers